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Sports and Entertainment Trends Shift, Spike & Set the Stage for 2022

Netbasequid

Staying on top of these shifts and entertainment trends throughout 2022 using market research will be critical when attempting to keep pace with consumer mindset shifts. We’ll take a brief look here at the world of sports and entertainment with a focus on: Comparing today’s conversation versus the historical narrative.

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How Market Research Helps Brands Create Better YouTube Shorts

Netbasequid

And market research is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider adding YouTube Shorts to your own marketing strategy moving forward? The post How Market Research Helps Brands Create Better YouTube Shorts appeared first on NetBase Quid.

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What Squid Games Teaches Brands About Consumer & Market Research

Netbasequid

The hit series, Squid Games, teaches us some key lessons about what to focus on this season – and how to use consumer and market research to stay top of mind with a fickle consumer base. This dystopian reality series sports some impressive stats. Two-thirds of its subscribers finished the series. Assumptions are dangerous.

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Private Equity Buybacks on the Rise: What You Should Know

Alpha Sense BI

According to an expert interview with a former Head of Client Strategy at a creative sports agency sourced from the AlphaSense platform, the talent management industry faces several risks. In 2019, Endeavor Holdings experienced two failed IPO attempts , amid exaggerated valuations and significant debt levels.

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US Telecommunications Industry to Maintain Growth Amid Competition-Charged Environment

ArchIntel

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. Kevin Cooke is a business intelligence manager at Verizon Wireless, working out of Hopewell, New Jersey.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.

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Introducing the NetBase Quid BI Connector!

Netbasequid

Increasing global competition coupled with ever-shifting consumer demands requires keeping a constant finger on the pulse of the market. Adding to that, consumer and marketing research is time consuming, especially with the volume and the sources of data multiplying at astonishing speed. So very few manage to do it well.