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What is Brand Protection?

mention

Brand protection encompasses a spectrum of strategies and actions to safeguard a company’s intellectual property, reputation , and consumer trust. From trademarks and copyrights to online presence management and counterfeit prevention, businesses must proactively defend their identity.

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Generative AI and the Transformation of Everything

CIO

Another major concern is copyright infringement and intellectual property (IP). Organizations should feel especially confident when it comes to the threat posed by generative AI systems if they already have a data protection like Symantec Data Loss Prevention Cloud. Key to our focus is protecting user and enterprise IP.

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Implications of generative AI for enterprise security

CIO

The use of AI presents significant issues around sensitive data loss, and compliance. A 25+ year software veteran, Alex is responsible for product strategy, product management and marketing for all of Symantec. Generative AI

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Generative AI: 5 enterprise predictions for AI and security — for 2023, 2024, and beyond

CIO

From IT, to finance, marketing, engineering, and more, AI advances are causing enterprises to re-evaluate their traditional approaches to unlock the transformative potential of AI. Preventing data loss will be a key factor in embracing generative AI. In general, they fall into two buckets: 1.

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CIOs weigh where to place AI bets — and how to de-risk them

CIO

Amid the turbulence of AI, technologies are emerging rapidly, startups are clamoring for attention, and hyperscalers are scrambling to corral market share. One such company has built a tool that predicts customer intent and behavior based on previous interactions and other market data. And standing still is not an option. “AI

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The Importance of Cybersecurity in Digital Marketing

mention

Here at Mention, we’d be the first to tell you how important digital marketing has become when it comes to doing business in the modern age. After all, a data breach or cyberattack can completely derail a company’s digital marketing strategy.

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Captive centers are back. Is DIY offshoring right for you?

CIO

Despite economic and political disruptions, offshore and nearshore captive market growth accelerated with many enterprises expanding and setting up new centers,” says Everest Group partner Rohitashwa Agarwal. The desire to build internal IT capabilities amid a tight talent market is at the heart of the trend.