CIO

SEPTEMBER 16, 2021

As a leading business intelligence tool, Power BI offers business users power and flexibility in dealing with data. The Microsoft tool provides everything from Excel integration to enterprise reporting and an increasing number of AI features that simplify getting deeper insights. In fact, the latest Forrester Wave report on augmented BI goes as far as to say “it is hard not to consider Power BI as your top choice for an enterprise BI platform.

Business Intelligence 880

Business Intelligence Intelligence Intelligence Business 880

Crayon

SEPTEMBER 15, 2021

There’s more than one way to measure the success of your content marketing strategy. Traffic. Lead volume. Revenue. The list of KPIs is long, and it spans the entirety of your funnel. No matter what you’re focused on, differentiation is essential. If you want someone to read your blog post, you have to say something unique. If you want someone to fill out your form, you have to offer something unique.

Marketing 614

Marketing Marketing Analysis IT 614

Cipher

SEPTEMBER 13, 2021

It’s fair to say that SharePoint plays an important role in the day-to-day operations of many organizations. SharePoint is primarily used as a web-based document management and storage platform that enables organizations to securely store documents in the cloud. However, the platform can be configured for many different use cases. One use case is to act as a hub for Market and Competitive Intelligence (M/CI).

Competitive Intelligence 511

Competitive Intelligence Security Security Competitive 511

Smart Data Collective

SEPTEMBER 16, 2021

You must pay attention the data points that matter! Long gone are the days when digital marketing was based on gut feel and what looked good. The industry knows data is critical to a successful strategy. The hard thing is knowing which data points to pay attention to – separating the signal from the noise. With so much of marketing being quantifiable nowadays, it can be easy to get lost analyzing the wrong data and wasting time which could be better spent elsewhere.

Marketing 325

Marketing Marketing Education Innovation 325

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Alexa

SEPTEMBER 13, 2021

Buying products from e-commerce businesses has become commonplace in today’s digital landscape. People purchase everything, from groceries to cars, online, and it’s all thanks to e-commerce businesses. In 2020, the U.S. e-commerce market generated $431.6 billion in revenue , and that number is expected to reach upwards of $560 billion by 2025. But with a rapidly growing market, it’s become increasingly difficult to make your customer experience superior to those of other e-commerce businesses.

Commerce 195

Commerce Retail Business Sales 195

Crayon

SEPTEMBER 17, 2021

Crayon's Product Marketing Spotlight is an interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Mitchell Comstock of LeadIQ.

Marketing 612

Marketing Marketing 612

Smart Data Collective

SEPTEMBER 13, 2021

Many organizations and enterprises are constantly under threat of a cyber attack. Although data may be lost in a hacking incident, it can also be due to other intentional or accidental reasons. For example, you cannot rule out physical data theft, human error, computer viruses, faulty hardware, power failure, and natural disasters. One way to mitigate the loss of vital information is to have a sound backup system, which will improve the chances of recovering the data.

Loss 307

Loss Security Security Finance 307

Primary Intelligence

SEPTEMBER 15, 2021

Here at Primary Intelligence, our most requested eBooks cover “ why win loss analysis? ” This question resonates whether it is for internal company buy-in or self-education. People are constantly trying to understand what win loss analysis is and how it can help them. When Primary Intelligence first started in 2000, win loss analysis was in its infancy.

Loss 162

Loss Win Analysis Education 162

Zoominfo

SEPTEMBER 14, 2021

As anyone who works at ZoomInfo will tell you, we move fast and with purpose. So it’s no surprise that less than two months after acquiring Chorus , a conversation intelligence platform, we worked quickly to upgrade the integration between the products. These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and

Sales 130

Sales Win Research Intelligence 130

SpyFu

SEPTEMBER 15, 2021

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page. For searchers, they’re a convenient time-saver. For websites, they’re a sometimes overlooked SEO battleground. SERP features have undoubtedly made SEO harder because fewer people need to click on organic results to get what they need.

Learning 105

Learning Profiling Information Knowledge 105

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Smart Data Collective

SEPTEMBER 16, 2021

Big data has been a pivotal asset in modern businesses. Major tech companies like Google regularly use big data to offer higher quality services to their customers. Google is one of the companies that has always used big data to its full effectiveness. They have used big data in their Gmail services to offer better features to their customers. In the past, they used new forms of big data technology to offer more robust security.

Technology 282

Technology Technology Security Security 282

Weidert Group

SEPTEMBER 13, 2021

APPLETON, WI, September 2021 – Appleton, Wis.-based Weidert Group, Inc., a Diamond tier partner with HubSpot, the world’s leading inbound growth and CRM platform, is expanding to address strong demand from companies within complex B2B industries. Robust demand growth in 2021 and continued expansion around strategic solutions were key drivers in the agency’s employee promotions and additions.

Business 105

Business 105

Zoominfo

SEPTEMBER 15, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. An integrated chat platform onto your website can kickstart this interaction and continue to be a touchpoint as your buyers move from leads to customers.

Sales 100

Sales Information Research Intelligence 100

SpyFu

SEPTEMBER 17, 2021

At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a tool for marketers that was created in 2005. But HubSpot and Salesforce, once two companies with little in common, have started chipping away at each other's customer bases trying to further expand their own: HubSpot, with their CRM product, and Salesforce, with their Pardot marketing product.

Gaming 105

Gaming Win Advantage Advantage 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Smart Data Collective

SEPTEMBER 15, 2021

In a rapidly digitizing world, data is a crucial thing to both individuals and organizations. One of the recent developments in digital technology is streaming data in real-time. Data streaming is all about processing and analyzing data that keeps on flowing from a particular source to a destination in almost real-time. No matter the size and scale, a business can now reap irrefutable benefits because of the real-time data streaming option.

Advantage 266

Advantage Advantage Knowledge Information 266

Vable

SEPTEMBER 15, 2021

After a long spring and an uncertain summer , September is the perfect time to stop, refocus and reset our New Year’s Resolutions. Once we as library and information people have done this for ourselves and our own professional development, we can harness the power of positivity and be ready to assist new work colleagues and end-users during their training and inductions.

Information 105

Information 105

Dataversity

SEPTEMBER 16, 2021

Click to learn more about author Andriy Latysh. Businesses today are facing a key turning point in AI adoption and, as such, are perfectly positioned to reach new heights with AI, by gleaning actionable insights, improving operational efficiency, deciphering customer behaviors, and reducing costs. That said, just because an organization is willing to adopt AI […].

Learning 98

Learning Business Education Information 98

Domo

SEPTEMBER 16, 2021

One of the most rewarding aspects of working with both Domo’s product organization and customers is seeing how the Domo platform is being used to deliver critical business outcomes for some of the world’s largest organizations. When I meet with such customers, I typically ask a key question: In what ways are you scaling your use of data and analytics across your enterprise?

Retail 94

Retail Gaming Innovation Advantage 94

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Smart Data Collective

SEPTEMBER 13, 2021

What is value investing? It is when an investor gets stock at cheaper prices than the actual value of the stock. However, value investing is challenging for most people. Successful investors find suitable assets like post pandemic dividends and monitor their stocks. In addition, they make the right decisions to ensure their projects are successful. Understanding the characteristics, which define undervalued stocks, can help you maximize your profits.

Predictive Analytics 261

Predictive Analytics Advantage Advantage Algorithm 261

Similarweb

SEPTEMBER 13, 2021

There are currently more than 1.8 billion websites on the World Wide Web today and more than 500,000 new websites launch each day. With so many websites and digital channels being created and used on a regular basis, the challenge for you as a marketer is ensuring people find your website for the most relevant keyword terms. Doing this effectively ties directly to your ability to generate leads and increase revenue.

Benchmarking 94

Benchmarking Competitive Market Intelligence Research 94

Dataversity

SEPTEMBER 14, 2021

Click to learn more about author Deepak Dube. Gartner reports have popularized the term “augmented intelligence” in the past couple of years. In this article, I will explain what it entails. Let’s begin with how Gartner defines it: “Augmented intelligence is a design pattern for a human-centered partnership model of people and artificial intelligence (AI) working together […].

Intelligence 98

Intelligence Intelligence Learning IT 98

Weidert Group

SEPTEMBER 15, 2021

Many sales and marketing professionals are confused about the meaning of ToFu, MoFu, and BoFu when it comes to inbound marketing. No, we’re not talking about some crazy, new health food products. The acronyms represent the different stages of the buyer's journey (top of funnel, middle of funnel, bottom of funnel), each of which requires the right content to be delivered at the right time to move the prospect through the funnel.

Sales 87

Sales Marketing Marketing IT 87

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Smart Data Collective

SEPTEMBER 17, 2021

New developments in data technology have led to some major changes in digital technology. One of the biggest changes has been the need for greater data security. In order to appreciate the importance of implementing a data-driven digital security strategy, you must consider the weak points in your cybersecurity plan. This entails recognizing the need to protect your IP address as much as possible.

Security 256

Security Security Banking Gaming 256

Moz

SEPTEMBER 13, 2021

Miriam helps you get started in Google My Business Products with this illustrated tutorial, walking you through how to add your most important products and services.

Business 80

Business 80

Dataversity

SEPTEMBER 17, 2021

Click to learn more about author Kartik Patel. The use of business intelligence and business analytics is growing in every industry and business function and in companies of every size. In fact, 48% of small and medium-sized enterprise (SME) CIOs responding to a Gartner survey revealed that business intelligence (BI), data, and analytics is one […].

Business Intelligence 97

Business Intelligence Intelligence Intelligence Learning 97

FedSavvy

SEPTEMBER 16, 2021

Competitive Intelligence 130

Competitive Intelligence Competitive Intelligence Intelligence 130

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

Smart Data Collective

SEPTEMBER 15, 2021

Big data is playing a vital role in modern branding. Companies need to know how to utilize their online branding strategy effectively if they hope to get the most bang for their buck. Big data can be essential for reaching your branding goals. Utilizing Big Data to Get the Most Out of Your Digital Media Strategy. You need to know how to use big data effectively if you want to create a successful digital marketing strategy.

Technology 246

Technology Technology Marketing Marketing 246

Moz

SEPTEMBER 15, 2021

See how, through several little tweaks to their conversion strategy, the team at Chromatix attracted a higher tier of customers, more inquiries, plus over $780,000 worth of new sales opportunities.

Business 72

Business Sales 72

Dataversity

SEPTEMBER 15, 2021

Click to learn more about author Clayton Weir. Over the last few years, retail banking has done a tremendous job of making the user experience sleeker and more frictionless. Yet, for all of the great strides that have been made in revolutionizing the retail banking experience – both on the front- and back-end – the […]. The post 3 Ways to Close the Data Gaps in Commercial Banking appeared first on DATAVERSITY.

Banking 96

Banking Retail Learning Management 96

Pathmatics

SEPTEMBER 13, 2021

If you’ve bought a pack of hot dogs or bologna in the last few months, you might have noticed something different. That’s right — Kraft Heinz recently added the iconic Weinermobile to new packaging for its Oscar Mayer meats and cold cuts.

Marketing 59

Marketing Marketing IT 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing