Crayon
SEPTEMBER 8, 2021
Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them. We read some of them, too, and after the third or fourth one, we were struck by a surprising realization: No one is talking about competitive intelligence.
Cipher
SEPTEMBER 9, 2021
Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence?
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mention
SEPTEMBER 8, 2021
Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you. It’s even harder for small businesses with a skeleton marketing crew. .
Smart Data Collective
SEPTEMBER 8, 2021
More and more businesses and organizations treat data as an essential asset. The importance of managing and leveraging data cannot be overestimated. The process of interpreting and analyzing data and putting it into context helps businesses and organizations make informed decisions, predict trends, anticipate expectations, improve security, optimize internal operations, and stay ahead of competitors.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Crayon
SEPTEMBER 10, 2021
While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making. This is where competitive intelligence (CI) comes into play–the process of capturing and analyzing information about your rivals to drive internal strategy changes and tactics.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Zoominfo
SEPTEMBER 10, 2021
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’. It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.
Smart Data Collective
SEPTEMBER 7, 2021
During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Big data in retail help companies understand their customers better and provide them with more personalized offers.
Intelligence Node
SEPTEMBER 6, 2021
We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].
Tinuiti
SEPTEMBER 9, 2021
Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic…
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
FedSavvy
SEPTEMBER 8, 2021
Headquartered in Washington DC, GovernmentCIO (“GovCIO”) is a private IT services company, providing services in IT modernization, digital solutions, analytics, cybersecurity, and management and advisory support. GovCIO’s portfolio also includes a Media & Research business, which runs a digital publication covering federal technology topics. With its recent acquisition of Salient CRGT, the combined company consists of more than 2,200 employees and FY2021 revenues of approximately $700 millio
Smart Data Collective
SEPTEMBER 7, 2021
You’ve worked hard building your business from the ground up, which is why it’s stressful to know that hackers and other cyber threats lurk on every corner. Data breaches are incredibly costly for companies to deal with, so you want to invest time in ensuring that you’re protecting business and consumer data. It’s vital that you arm yourself with the right tools to avoid hacking, theft, or data loss.
Zoominfo
SEPTEMBER 7, 2021
Scenario Towards the end of the month, quarter, or year, sales teams want to get as many deals finalized as possible. To shake loose accounts that need an extra push to close, sweeten the deal by sending gift cards, a direct mail campaign , holiday cards, handwritten notes, buy one/get one offers, or a free 30-day trial. Sending a gift is not only a goodwill gesture to your buyer, it shows your appreciation for their future business.
Intelligence Node
SEPTEMBER 6, 2021
We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape. Intelligence Node, a product intelligence platform that empowers online businesses to win customers and grow margins, is now positioned to better communicate our breadth of expertise and the total value of our […].
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
BI Insight
SEPTEMBER 10, 2021
There are some cases that we want to add a leading zero to a digit, such as showing 01 instead of 1, 02 instead of 2 and so on. We have two options to do this in Power BI, doing it in Power Query or doing it with DAX. Adding a Leading Zero in Power … Continue reading Quick Tips: Adding Leading Zero to Integer Values (Padding) with DAX and Power Query.
Smart Data Collective
SEPTEMBER 5, 2021
SMS marketing is one of the most widely used forms of marketing. It’s the process of sending customized messages to consumers to communicate updates, offers, and reminders using automated platforms. SMS marketing is also one of the cheapest marketing techniques, but one with high effectiveness, boasting an open rate of 98%. The unparalleled reach that it provides is due to the vast number of mobile users, which is expected to double—if not triple—in the coming years. (1).
Zoominfo
SEPTEMBER 7, 2021
Scenario When you release a new product or feature, deploy a pop-up notice within your platform or include an announcement in your newsletter, that explains its usage and benefits, and invites customers to a demo. This will promote product usage, make the relationship stickier, and increase the likelihood of renewal. Consider product demo promotion even if a feature is no longer considered new.
Dataversity
SEPTEMBER 9, 2021
Click to learn more about author Ashok Sharma. When it comes to data storage, the temperature must be taken into consideration. The level of layered data storage service, from cold to hot, is described by the temperature setting. The levels are distinguished according to the level of significance for the business – in other words, […]. The post Cold vs.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
SpyFu
SEPTEMBER 7, 2021
There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at following through. Pinterest is a visual "idea board" where images can link to other site's that have more details about recipes, products, and designs shown in the "pinned" photos.
Smart Data Collective
SEPTEMBER 8, 2021
Machine learning has made app development much easier than ever, even for people without previous coding experience. Once upon a time, coding and developing seemed like it was something hard and far-fetched for anyone with no previous experience. Only those who studied software building, coding, and development could do this, but this isn’t the case anymore.
Zoominfo
SEPTEMBER 7, 2021
We’ve all heard of big data, that nebulous term used to describe a fire hose of information that often overwhelms companies. Big data gained a lot of steam — and hype — in the early 2010s. It was seen widely as a huge resource from which to draw business decisions and plan next steps. On the extreme end, some observers pegged big data to cure cancer by deriving personalized treatment options or to keep vending machines always full thanks to real-time sensors monitoring your candy and chip choice
Dataversity
SEPTEMBER 8, 2021
Click to learn more about author Eric Polet. As the data-sphere expands in size and value, it becomes even more vulnerable to data loss from such things as cyberattacks, natural disasters, and human error. This has prompted organizations of all sizes to rethink their strategies for achieving both data resiliency and data protection. So, what […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Contify
SEPTEMBER 8, 2021
The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog.
Moz
SEPTEMBER 6, 2021
Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines.
Zoominfo
SEPTEMBER 10, 2021
Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’ It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.
Dataversity
SEPTEMBER 6, 2021
Click to learn more about author Mike Potter. The rush to become data-driven is more heated, important, and pronounced than it has ever been. Businesses understand that if they continue to lead by guesswork and gut feeling, they’ll fall behind organizations that have come to recognize and utilize the power and potential of data. But […]. The post In a Data-Driven Economy, Data “Real Estate” Must Be Modernized appeared first on DATAVERSITY.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Weidert Group
SEPTEMBER 7, 2021
Tension between Sales and Marketing teams has always existed, especially over the quality of leads generated (by Marketing) and follow-up (by Sales). It’s a point of contention that limits the effectiveness of business development and can hold back an entire organization from meeting its growth goals. The introduction of marketing automation and CRM software by companies such as HubSpot and Salesforce vastly improved the potential for alignment between teams — especially when both Marketing and
Moz
SEPTEMBER 10, 2021
In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?
Zoominfo
SEPTEMBER 7, 2021
Scenario This play aims to benefit from the identifiable attributes of your best customers. The goal here is to focus your upsell efforts on the accounts that are most likely to grow quickly. Run an analysis to identify common attributes about high spend accounts or accounts that are growing their spend rapidly. Then use those attributes to identify lookalike accounts (i.e., the same size or technology profile) that are currently low-spend customers.
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