Sat.Sep 04, 2021 - Fri.Sep 10, 2021

Innovation vs. Disruption

Cipher

Innovation and disruption have been two of the more common buzzwords in the business world in recent years. But what do they really mean, and how do they relate to competitive intelligence? Disruption Innovation

Sources of Competitive Intelligence: Your Go-To Guide

Crayon

While your company may have a strong grasp of what’s happening internally, understanding what’s happening externally in your marketplace is critical for sound decision-making.

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12 Tips for Selling to the C-Suite

Zoominfo

We all know the residents of the C-suite hold the real power in their organizations. They’re the key decision-makers when it comes to making major investments in their businesses. That’s why every salesperson’s goal is to make their pitch directly to a senior executive — ideally, sooner than later.

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Fixing gaps in business growth: Buying, Borrowing, and Building in GOVCON

FedSavvy

Businesses can encounter many barriers to entry when pursuing a contract. Whether it’s a lack of relevant past performance, technical capabilities, personnel with expertise, or experience with the customer…any business (including GOVCON!) seek solutions to such gaps.

Competitor Monitoring Starts from Within

Cipher

The practice of monitoring your organization’s competitors is as old as time, and with good reason. Building an understanding of your competitors core competencies, competitive advantages, and positioning can help inform your own strategy; but it should not define it entirely.

Pre-Call Planning: Why Sales Reps Need Competitive Intel

Crayon

Unless you’re subscribed to the Crayon blog, you’re most likely reading this because you Googled “pre-call planning.”. If that’s the case, you probably noticed that there are a lot of blog posts on this subject. You may have even read some of them.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]

Zoominfo

Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.

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More Trending

Big Data: The Technology Behind Retailers Success

Smart Data Collective

During the beginning of the pandemic, many businesses went digital, and the retail industry is no exception. Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics.

Retail 101

Google Smart Shopping Campaigns: Performance, Pros & Cons, and When to Use [2021 Update]

Tinuiti

Smart Shopping campaigns debuted in May 2018, with an overarching goal of simplifying the process of advertising products on the Google Ads platform through ads that operate using automated bidding and dynamic… Shopping & Feed

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7 SEO Ranking Factors and How to Optimize For Them

SpyFu

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today.

5 Potent Ways to Use Free Live Video Events for Lead Nurture

mention

Nurturing leads is still a challenge for businesses of every size. A recent survey from Demand Gen Report found that only 8% feel their lead nurture process is excellent – and many of the respondents there were from enterprises with large, dedicated marketing departments, mind you.

How AI-Driven Data Analytics Tools Benefit Businesses and Organizations

Smart Data Collective

More and more businesses and organizations treat data as an essential asset. The importance of managing and leveraging data cannot be overestimated.

Competitive Monitoring: Definition, Importance and Methods

Contify

The post Competitive Monitoring: Definition, Importance and Methods appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

Google Alerts for Business: 5 Ways to Get the Greatest Impact

Weidert Group

Any individual or business can quickly and easily set up Google Alerts. It’s one of the many free and useful online tools Google offers to anyone on the web.

Rebranding Intelligence Node: What This Means for our Customers & Partners

IntelligenceNode

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape.

Win 67

Machine Learning Is A Critical Element of Modern SMS Marketing

Smart Data Collective

SMS marketing is one of the most widely used forms of marketing. It’s the process of sending customized messages to consumers to communicate updates, offers, and reminders using automated platforms.

Why Applications Are A Powerhouse of Insights Into A Company’s Digital DNA

Intriccately

In this post, Intricately CTO and Co-Founder Fima Leshinsky shares his insights into why applications are a fundamentally crucial lens into a company's digital DNA, and how Intricately helps cloud sales and marketing teams accelerate revenue generation by getting actionable insights on the cloud footprints of more than 7 million cloud buyers.

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6 Limitations of the HubSpot-Salesforce Integration

Weidert Group

Tension between Sales and Marketing teams has always existed, especially over the quality of leads generated (by Marketing) and follow-up (by Sales).

Why Your Organization Needs a Business Intelligence Culture

M Brain

The post Why Your Organization Needs a Business Intelligence Culture appeared first on M-Brain - Market & Competitive Intelligence Solutions. Blog posts Intelligence Best Practices Knowledge Management

5 Strategies For Keeping Your Company’s Sensitive Data Secure

Smart Data Collective

You’ve worked hard building your business from the ground up, which is why it’s stressful to know that hackers and other cyber threats lurk on every corner.

Pinterest is a Waste of Time.for Conversions

SpyFu

There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter failure at following through.

Death Benefit Claim Fail #LIAM Reprint

Wink Intel

As the nation’s top expert on life insurance and annuity products, I have spent a great deal of my time over the last couple of decades pouring-over specimen contracts and prospectuses. It’s what I do. It’s why I’m the life of the party.

Rebranding Intelligence Node: What This Means for our Customers & Partners

IntelligenceNode

We are excited to announce that we have completed a rebranding exercise that aligns our products and services with the evolving eCommerce landscape.

Win 52

Fascinating Impact of Machine Learning on Streamlining App Development

Smart Data Collective

Machine learning has made app development much easier than ever, even for people without previous coding experience. Once upon a time, coding and developing seemed like it was something hard and far-fetched for anyone with no previous experience.

Self Care Summer: 2021 Digital Ad Regimen

Pathmatics

Last summer, many brands and industries put their advertising/marketing initiatives on the backburner due to the challenging media landscape. But this summer told a different story.

Life Insurance Awareness Month is Here: Kelly Rowland & Life Happens Urge Americans to Talk About Life Insurance

Wink Intel

ARLINGTON, Va. , Sept.

The Three Bosses of SEO

Moz

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them

Understanding ETL Tools as a Data-Centric Organization

Smart Data Collective

The ETL process is defined as the movement of data from its source to destination storage (typically a Data Warehouse) for future use in reports and analyzes.

ZoomInfo Acquires RingLead to Help Companies With Comprehensive Data Quality Management and Multi-Source Enrichment

Zoominfo

Data quality is important to every company. Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer.

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Life Insurance Awareness Month

Wink Intel

September is Life Insurance Awareness Month #LIAM! . Wink supports Life Insurance Awareness and will be joining in this month’s awareness campaign!

How to Calculate Your SEO ROI Using Google Analytics

Moz

Measuring ROI for your SEO efforts involves two factors: KPIs and the cost of your current SEO campaigns. With GA, you can pinpoint where your audience is coming from, set goals to stay on track, and incorporate the most attractive keywords to rank better in search engines

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Instacart Looks for a Fresh Perspective [Agency Pitch Series]

Similarweb

Instacart , the world’s largest online grocery service , is in the market for a new agency. . To snag a client like Instacart, or frankly any big-name client you’re after, you’ll need a perfect pitch deck that sets you apart from other agencies.

4 Reasons Why AI is Essential to Your Competitive Intelligence Program

Evalueserve

Artificial Intelligence is a powerful asset to your team. Businesses see it as an essential way to remain competitive in ever-changing markets.

How annuities are labeled matters, new Morningstar research finds

Wink Intel

Clearly, Juliet Capulet never had to sell or market annuities. When Shakespeare’s tragic heroine asked “What’s in a name?” ” it was a plaintive cry that the intrinsic nature of humanity shouldn’t depend on someone’s definition. Morningstar Inc., Chicago, on the other hand, has found that a name can play a prominent role in the intrinsic nature of retirement income. Click HERE to read the full story via Pensions&Investments.

Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

Moz

These tips will help you optimize your responsive search ads in your Google Ads search campaigns, and increase clicks and conversions

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Insights from Qualitative Data

SCIP

Qualitative data can provide valuable insights, but it can be intimidating to tackle. This case stud. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). UPDATE YOUR PROFILE. Don't Be Afraid of Qualitative Data: Methodologies to Help CI Analysis.

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How Germany’s PtL Roadmap For Aviation Fuel Outlines Its Larger Green Plans

Evalueserve

Aviation as an industry has suffered a massive blow due to the Covid-19 pandemic. With the restrictions on domestic and international travel and freight slowly opening up, the industry is inching back to normalcy.