Sat.Jul 08, 2023 - Fri.Jul 14, 2023

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6 business execs you’ll meet in hell — and how to deal with them

CIO

Everyone, at some point in their career, has endured a bad boss or bad business colleague. Someone further up the chain or a lateral colleague who lacks basic interpersonal skills, demands the impossible, flies off the handle at the slightest provocation, or throws you under the bus the moment a project goes south. Aside from causing personal angst, executives run amok can also wreak lasting damage to the organizations they work for by driving away talent and squandering business opportunities.

Business 802
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5 Ways AI Can Help Choose Good SEO Agencies

Smart Data Collective

Artificial intelligence has substantially helped many companies substantially improve their business models. AI technology is very helpful for marketing. Companies spent nearly $16 billion on AI marketing in 2021 and that figure is growing by the year. One of the most overlooked advantages is that AI can help companies select the best SEO agency. We are going to talk about the importance of choosing the right SEO company.

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 189
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8 Tips to Write a Persuasive Email

mention

Do you want to learn how to write persuasive marketing emails? If so, you’re in the right place! Email marketing is a great way to stay in touch with your target audience. Business leaders across all industries use email to improve sales, engagement, and customer satisfaction. There are many reasons email works so well, with the main reason being 96% of people who visit your website are not ready to make a purchase.

Profiling 130
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 tough decisions for IT leaders to achieve a successful digital transformation

CIO

The digital transformation journey for any enterprise is protracted and complex. Technology leaders often underestimate the complications associated with it. For such initiatives to conclude successfully, enterprise technology decision makers must overcome inertia, build momentum, and bring about changes across their large organizations. To bring about enterprise-wide changes, CIOs at times need to take tough decisions that may not go down well with employees.

IT 725

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Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM

Zoominfo

When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse. The information you need for effective go-to-market is out there. But the challenge is chasing down the data — company size, revenue, location, industry and more — across a mishmash of state and local sources.

Capital 130
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Using Software Review Sites for Competitive Analysis

Aqute Intelligence

Software companies find themselves in a crowded market. Developers need to keep a constant eye on their competition which is always iterating new versions of rival software. In such a contentious, aggressive environment, conducting an efficient competitor analysis is extremely important. Software companies can use many tools and services to gather competitive intelligence.

Analysis 130
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9 tips for recruiting high-end IT talent

CIO

Recruiting and hiring high-end IT talent is among the most challenging tasks IT leaders face today. Even amid headlines announcing massive layoffs at tech companies, persuading change-making tech professionals to take up residence at your firm can feel nearly impossible. “The IT skills shortage is critical, with CIOs losing talented employees faster than they can hire them,” said Mbula Schoen, senior director analyst at Gartner, in a recent Q&A.

IT 614
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. One report found that global e-commerce brands spent over $16.7 billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization. In the ever-evolving and increasingly competitive global e-commerce sector, businesses that strive to achieve and maintain high conversion rates face the pressing, yet nece

Commerce 184
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Supercharge Your Customer Expansion Strategy

Zoominfo

The sustained growth that can only come from retaining and expanding your customer base relies on sales reps who consistently build genuine relationships with customers. That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. It means the process of renewing existing customers is a proactive effort that begins far before a contract is set to expire, with clear milestones that can drive engageme

Win 130
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9 Proven Techniques for Social Media Lead Generation & Lead Distribution

mention

Lead generation has emerged as a critical component of enabling growth and success in the competitive business climate of the digital age. Providing high-quality leads has become crucial as businesses attempt to expand their customer base and boost conversions. However, lead generation doesn’t stop at acquiring leads; it extends to the vital step of lead distribution.

Sales 130
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When will AI usher in a new era of manufacturing?

CIO

Manufacturing processes are industry dependent, and even within a sector, they often differ from one company to another. However, some things are common to virtually all types of manufacturing: expensive equipment and trained human operators are always required, and both the machinery and the people need to be deployed in an optimal manner to keep costs down.

Advantage 607
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Harnessing Artificial Intelligence for Mental Health Management

Smart Data Collective

We have talked about the many industries that have been shaped by artificial intelligence. The healthcare industry is among them. In one of our articles, we mentioned that many nurses have used AI to provide better services to their patients. You might be surprised to learn that artificial intelligence is changing the mental health profession as well.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail

Intelligence Node

Exploring Market Growth, Consumer Attitudes, and Tech Trends Shaping the Retail Pharmaceutical Industry The retail pharmacy industry faced immense challenges and exhaustion during the COVID-19 pandemic as it grappled with. The post Tech-Enabled Healthcare: CVS and Walgreens Revolutionizing Pharmacy Retail appeared first on Blog.

Retail 104
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3 Tips to Overcome Discount Fatigue in Your Email Marketing

mention

Have you ever scrolled through your inbox, only to be greeted by a flood of “limited time offers” and “exclusive discounts” that were anything _but _limited or exclusive? If you’re nodding in agreement, then you’ve experienced first-hand the onslaught of discount-driven email marketing. Your customers might be nodding too. The overuse of discounts in email marketing has become so prevalent it’s pretty much the norm in the eCommerce landscape nowadays.

Marketing 130
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Edmunds sets stage for AI with data infrastructure consolidation

CIO

For a decade, Edmunds, an online resource for automotive inventory and information, has been struggling to consolidate its data infrastructure. Now, with the infrastructure side of its data house in order, the California-based company is envisioning a bold new future with AI and machine learning (ML) at its core. “We’ve solved most of the consolidation challenges,” says Greg Rokita, assistant VP of technology at Edmunds.

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4 Tips For Improving Accessibility Through Web Analytics

Smart Data Collective

Machine learning technology has significantly improved the online experience for millions of Internet users around the world. This is one of the reasons that a growing number of web developers are making it a priority to invest in machine learning tools as part of their UX strategies. One of the many ways that machine learning can help with UX is by improving accessibility for people with disabilities.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Amazon Prime Day 2023: Results, Insights & Tips for Sellers

Tinuiti

[This post was authored by Emily Sullivan and Shannon Mullery, Content Specialists at Tinuiti] Prime Day ran on July 11 and July 12 this year, with the shopping event continuing to grow in popularity and scale. The retail holiday has maintained its singular Prime Day name, despite expanding into what is now a 2-day event.

Retail 100
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Competitive Intelligence for B2B Product Managers

Aqute Intelligence

This is a guest post by Bard AI - just for a laugh. Not bad, not bad at all. In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. By conducting regular competitive intelligence (CI) research, product managers can gain valuable insights into their competitors' products, pricing, marketing strategies, and customer acquisition tactics.

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Should you build or buy generative AI?

CIO

Whether it’s text, images, video or, more likely, a combination of multiple models and services, taking advantage of generative AI is a ‘when, not if’ question for organizations. Since the release of ChatGPT last November, interest in generative AI has skyrocketed. It’s already showing up in the top 20 shadow IT SaaS apps tracked by Productiv for business users and developers alike.

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Data Security Posture Management (DSPM): A Technical Explainer

Dataversity

Data is growing on a massive scale – it spreads across geographies, systems, networks, SaaS applications, and multi-cloud. Similarly, data security breaches are following suit and increasing in number (and sophistication) every year. Organizations must modernize their approach to cybersecurity and start giving equal attention to data and infrastructure.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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2023 Playbook for Q4 and Holiday Success

Tinuiti

Return home Webinars 2023 Playbook for Q4 and Holiday Success What You’ll Learn: Getting your brand’s products in front of the right audiences to maximize engagement and sales Amazon strategies in Q4 to help you stand out from your competitors in a crowded holiday landscape Optimizing your brand’s presence on Amazon for maximum visibility and improved fulfillment strategy Best practices in utilizing first-party data to drive holiday purchases and convert customers Register to Watch On Dema

Retail 100
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Microsoft Fabric: Terminologies and Personas Explained

BI Insight

In this blog post, I will explain some of the key concepts, personas, and terminologies related to Microsoft Fabric, a SaaS analytics platform for the era of AI. If you are not familiar with the basic concepts of SaaS analytics platforms and how Microsoft Fabric fits in, I recommend you read my previous blog post, … Continue reading Microsoft Fabric: Terminologies and Personas Explained The post Microsoft Fabric: Terminologies and Personas Explained appeared first on BI Insight.

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With greater personalisation comes greater security

CIO

It can often feel as though trust and authenticity are in short supply these days. As we all know, content is becoming easier to create, manipulate and disseminate. Technology, such as Generative AI, has given marketers the power to create more engaging and uniquely personal offerings. This has reinforced concerns around data privacy and security. Today, anyone providing a digital experience has an increasingly tough job on their hands.

Security 567
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Infegy's top 3 brands from Interbrand's Breakthrough Brands report

Infegy

In the 2023 Breakthrough Brands report from Interbrand, they explore emerging brands that are redefining the market with their innovative ideas, strong values, and unique positioning. As a social listening company, Infegy is proud to contribute to this report, highlighting the brands that have significantly impacted culture and consumer behavior. Join us as we delve into the strategies and successes of these ground-breaking brands - inspiring you and providing insights for your brand’s developme

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A Practical Guide to Business Intelligence Governance

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

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2023 Playbook for Q4 and Holiday Success

Tinuiti

Return home Webinars 2023 Playbook for Q4 and Holiday Success What You’ll Learn: Getting your brand’s products in front of the right audiences to maximize engagement and sales Amazon strategies in Q4 to help you stand out from your competitors in a crowded holiday landscape Optimizing your brand’s presence on Amazon for maximum visibility and improved fulfillment strategy Best practices in utilizing first-party data to drive holiday purchases and convert customers Register to Watch On Dema

Retail 100
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How do I maximise client engagement with our law firm’s newsletters?

Vable

Business development and marketing efforts have been evolving for years. Professional service providers can't solely rely on lunches, networking events, and overseas conferences etc for visibility. This is why we are working hard on content marketing - blogging, social media, email newsletters, podcasts, e-books, videos, webinars. A post on business development for law firms stated, “law firm newsletters are a lot of work.

Sales 75
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Top 5 Features your ITSM Solution Should Have

CIO

Efficiently managing IT services is crucial for businesses of all sizes to remain competitive and meet user expectations. To guide technology leaders in making informed decisions about IT service management (ITSM) solutions, this article reveals the top five functionalities you need to deliver exceptional service to end-users. Throughout our time matching organizations with IT software that works for them , we have found some core essential features that appear necessary across most companies.

Knowledge 564