Crayon

FEBRUARY 3, 2022

Q: How much is a product worth? A: Whatever people will pay for it. In some cases, that’s nothing (not great!). In others, it means charging a premium because, well, you can. Today, we’re focusing on the latter. This principle is what allows the enigmatic restaurateur Salt Bae to charge $1,200 for a ribeye flecked in gold leaf. It’s what makes a shiny rock in a pretty, robin-egg box cost 5x more than a shiny rock purchased from a jewelry shop that shares its parking lot with a Cheesecake Factory

IT 616

IT Competitive Competitive Intelligence Intelligence 616

Smart Data Collective

FEBRUARY 3, 2022

For the first time, the Internet of Things (IoT) appeared in 1999. The basis of this concept is data transmission between devices that allows them to gather, process, and analyze information using special equipment and software. In other words, the IoT system means connecting things (equipment) to the Internet for improving the quality of people’s life.

Business 280

Business Hospitals Technology Technology 280

Tinuiti

FEBRUARY 2, 2022

Full-Funnel Influencer Marketing Solution To Drive Measurable ROI at Scale for Brands NEW YORK, NY, February 2, 2022 – Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, today announced the official launch of its full-service omnichannel Performance Influencer Practice, a full-funnel solution that delivers meaningful and […]

Marketing 130

Marketing Marketing IT 130

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. Humans will still play a central role in the age of automation because of the inherent limitations of the technology, according to an executive from CiGen, an Australian company specializing in automation solutions. Daniel Pullen , chief automation officer at CiGen, said in an opinion piece that automation technologies are only designed to repeatedly perform tasks that do not change.

Intelligence 104

Intelligence Intelligence Innovation Technology 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Crayon

FEBRUARY 1, 2022

Crayon's Product Marketing Spotlight is a video interview series where we chat with product marketers to get a glimpse into their careers and gain unique insight into product marketing strategy. In this edition of the Product Marketing Spotlight Series, we shine the light on Farhan Manjiyani of Rev.

Marketing 325

Marketing Marketing 325

Smart Data Collective

FEBRUARY 3, 2022

The subscription market enjoys immense popularity. The one-time purchase method isn’t considered to be efficient within specific niches. Therefore, the subscription business model is changing how customers pay for the service they receive. The concept includes paying a small fee over the time of the relationship between the company and the customer.

Business 265

Business Data Analysis Education Sales 265

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. AbbVie, a science and health care company , has announced an opening for a full-time associate director of competitive intelligence for immunology. The role is responsible for providing detailed and actionable intelligence about competitive forces in the current and future market, AbbVie said. The associate director will also serve as a strategic adviser to the company’s global brands team, providing expertise in the use of competitive intelligence in informing strategic deci

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Zoominfo

FEBRUARY 3, 2022

As we enter another year of global uncertainty, everyone is searching for something positive — including your customers. As the pandemic continues to upend our expectations, brands are finding that consistency has become more essential. And with more options than ever, consumers find it easier to write off a brand after a negative experience. For the 12th consecutive year, the strength of consumer relationships and trust in brands have declined.

Education 100

Education Sales Competitive Knowledge 100

Smart Data Collective

FEBRUARY 3, 2022

The concept of artificial intelligence has been around for some time now, and there are major breakthroughs in AI technology. AI developers are making progress creating new applications. There are tons of devices that use artificial intelligence because there are tons of artificial intelligence companies that deal in many spheres. Efforts over the past two decades have been primarily focused on the development of artificial intelligence and machine learning.

Algorithm 239

Algorithm Intelligence Intelligence Learning 239

Timo Elliot

FEBRUARY 4, 2022

A quick Friday reminder that we have to focus on what’s important, despite all the daily complexities and challenges of technology!… All too often I see projects failing not because the technologies aren’t working, but because not enough attention has been paid to the people being displaced. For example, several years ago an executive dashboard project was very nearly derailed by one of the executive assistants.

Technology 119

Technology Technology Information IT 119

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. Digital optimization and analytics company Amplitude is hiring a full-time senior product marketing manager for competitive and market intelligence. The successful applicant will design a scalable competitive intelligence program for the company. The manager will also develop and maintain a comprehensive view of the competitive landscape, create a scalable market intelligence and reporting engine, craft competitive response strategies and materials and work with the company’s

Market Intelligence 104

Market Intelligence Intelligence Intelligence Management 104

Domo

FEBRUARY 4, 2022

Yes, folks, the Olympics are upon us again. If you’re like me, you’re thinking, “Wait, didn’t the Olympics just happen?” That’s not your mind playing tricks on you, though. You’re thinking that because the answer is, “Yes.” Normally, the Olympics happen every two years. But because the 2020 Tokyo Summer Olympic Games were delayed due to the COVID-19 pandemic , the Beijing 2022 Olympic Winter Games have already begun—just six months after the

Gaming 105

Gaming Competitive IT 105

Smart Data Collective

JANUARY 31, 2022

Blockchain technology has changed our lives in innumerable ways. One of the most obvious impacts of blockchain technology has been in the cryptocurrency industry. In fact, blockchain is largely attributed with the birth of bitcoin and other cryptocurrencies. It remains one of the most important forms of technology that is shaping the industry in the years to come.

Banking 231

Banking Capital Technology Technology 231

Netbasequid

FEBRUARY 4, 2022

Since the pandemic settled in, consumers have been binge watching shows, with savvy brands picking up on what their watching habits signal. Let’s explore popular streaming series and see how consumer sentiment connects to each, along with ways brands can fold that sentiment into their campaign messaging! Consumers become incredibly invested in the shows they watch, and we see this in the debates and strong emotion shared about storylines, main characters and spoilers online.

Startups 98

Startups Gaming Win Information 98

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. Hetherington Group, a provider of investigations and intelligence services, will commence the second round of the OSINT Academy program on Feb. 19. OSINT Academy is a cyber intelligence training course developed as part of a collaboration among Hetherington, Dakota State University and the National Security Agency. The program is aimed at strengthening the U.S. cybersecurity workforce by providing educational opportunities for interested communities, Hetherington Group said.

Education 104

Education Advantage Advantage Intelligence 104

Dataversity

JANUARY 31, 2022

These past two years have ushered in major changes to how we navigate work, human interactions, and information. These shifts have coincided with the increased maturity of AI as a field. As AI has become more widespread, accessible, and acceptable, it’s stepped in to fill gaps in the economic, social, institutional, and political realms – […].

Information 98

Information Learning Education 98

Smart Data Collective

FEBRUARY 3, 2022

VPN technology is becoming a defining feature of a world governed by big data. This is one of the reasons the market is projected to be worth almost $34 billion by 2026. There are many reasons that data-driven consumers and businesses are interested in using VPNs. Many people wonder whether they should use VPNs to improve the speed of their Internet connections, which is a growing concern as big data becomes more of a priority.

Gaming 196

Gaming Travel Security Security 196

Netbasequid

JANUARY 31, 2022

With more than half of the world’s population on it, social media offers great potential for success, particularly when one builds out their social media brand! Businesses that want to reach large numbers of consumers locally and over wider areas must not only maintain a strong presence but also exhibit character. Let’s see how that looks! What is a Social Media Brand?

KPI 98

KPI Knowledge Profiling Benchmarking 98

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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. Cellebrite, an Israeli digital intelligence company, announced that it has won an open-source intelligence customer contract. The company said that the multi-year award is the most significant software-as-a-service deal it has won to date. The contract is worth $1.5 million for the first year, Cellebrite said. Alon Klomek, chief business officer at Cellebrite, said that the contract proves the company’s ability to improve public safety using its end-to-end investigative workf

Win 104

Win Intelligence Intelligence Analysis 104

WideNARROW

JANUARY 31, 2022

As is true with many fast-growing software categories, the market and competitive intelligence tool landscape has become a bit crowded. With varying use cases and similar messaging creating confusion. Gartner is working to add clarity to the space and Wide Narrow was recognized as a Representative Vendor in 2022 Gartner® Market Guide for Competitive and Market Intelligence Tools for Technology and Service Providers.

Market Intelligence 98

Market Intelligence Competitive Technology Technology 98

Vable

FEBRUARY 2, 2022

During January’s SKILLS22 conference, Alicia Hardy from White and Case gave us some suggestions to ensure a law firm is successful when implementing innovative solutions.

Innovation 98

Innovation Business 98

CXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business. When it comes to process, growth marketers must learn to fail. And fail fast. A marketing growth strategy is about small and incremental wins that build up over time.

Marketing 96

Marketing Marketing Startups Benchmarking 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

ArchIntel

FEBRUARY 1, 2022

ArchIntel™ -. “The cybersecurity market was valued at USD 156.24 billion in 2020, and it is expected to reach USD 352.25 billion by 2026, registering a CAGR of 14.5% during 2021-2026.” — ReportLinker. Phishing attacks have been growing in frequency every year, with Tessian research revealing that employees received around 14 malicious emails per year.

Intelligence 104

Intelligence Intelligence Research Security 104

Weidert Group

FEBRUARY 3, 2022

Truly understanding your customers is the only way to effectively market to them, sell to them, and delight them. That may bring to mind buyer personas , those fictionalized individuals who represent your customers. While well-articulated personas are absolutely necessary to creating valuable, relevant, compelling content, these are NOT the same as an ideal customer profile.

Profiling 95

Profiling Sales Marketing Marketing 95

Wink Intel

JANUARY 31, 2022

— FOR IMMEDIATE DISTRIBUTION — NEWS RELEASE. . WINK’S USERS RECEIVE FIRST-OF-ITS-KIND DOCUMENTS LIBRARY RESOURCE. AnnuitySpecs Now Houses Product Marketing Materials, Regulatory Filings, and Rates/States Sheets. Des Moines, Iowa. February 1, 2022 – In the continued pursuit of their mission statement, “To provide the best darned competitive intelligence to the life insurance and annuity industries,” Wink, Inc., is excited to reveal enhancements to their users for their premier

Due Diligence 85

Due Diligence Competitive Intelligence Marketing Marketing 85

Datapine Blog

FEBRUARY 3, 2022

Table of Contents. 1) What Are KPIs? 2) What Are Metrics? 3) KPIs vs Metrics: Main Differences. 4) Tips For KPI & Metrics Tracking. Performance tracking has never been easier. With the rise of modern self-service BI tools , everyone can monitor relevant performance indicators in a matter of seconds. But this is not without problems. Having the ability to analyze your data fast and efficiently doesn’t always mean you are doing it correctly.

KPI 75

KPI Benchmarking Sales Analysis 75

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

ArchIntel

FEBRUARY 2, 2022

ArchIntel™ -. Reflecting on previous performance is essential for any business, and the same should be true for competitive intelligence. Doing a CI performance review could position an organization for a better year ahead by allowing it to spot what could be done better or what could be sustained. Octopus Intelligence discusses how performance assessment could help improve CI in 2022.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

Weidert Group

FEBRUARY 1, 2022

In 2013, internet browsers Safari and Firefox initiated third-party cookie blocking in an effort to protect users from information oversharing 1. The move positioned Google Chrome as the emerging browser powerhouse, a status that it maintains today with 64.06% of the web browser market 2. But times are changing. Balance between user privacy and marketing personalization needs to be struck.

Information 81

Information Marketing Marketing IT 81

Owler

FEBRUARY 3, 2022

Sales Intelligence to Streamline Your Data The B2B data that informs the sales process and enables sales teams to find quality leads is acquired from many sources. Sales intelligence helps to deliver this data. Learn more. Sales intelligence refers to software used to collect, analyze, and apply data to potential customers and prospects. Owler Pro aims to simplify your workflow as a sales intelligence platform, delivering you a holistic view of a potential client’s enterprise.

Sales 75

Sales Intelligence Intelligence Profiling 75

Intriccately

FEBRUARY 3, 2022

Go-to-market teams use Intricately’s cloud data for a clear view into the many sectors of the cloud infrastructure market. Throughout the year, we release cloud market reports that drill down into what’s happening – with buyers and sellers – in each corner of the cloud.

Globalization 59

Globalization Marketing Marketing Analysis 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing