Zoominfo

OCTOBER 10, 2018

In a world where content is still king, B2B businesses who blog are seeing the most success. Here’s why—consistent B2B blogging has a huge impact on lead generation, web presence, brand awareness, customer relationships, and ultimately revenue. If you’re not prioritizing your B2B blog, there’s a good chance you’re not reaching important prospects, driving traffic to your website, or communicating with your customers effectively.

Marketing 243

Marketing Marketing Learning Information 243

Digimind

OCTOBER 17, 2018

A study by Clutch.com shows that written content such as articles, notes, and white papers continues to engage as much as videos. Furthermore, 27% of marketers cited writing as the most engaging form of content, ahead of videos. But with so much content out there and a limited amount of time to read it all, how can you optimize your content to make it compelling for your target audience?

Marketing 97

Marketing Marketing IT 97

DC Velocity

OCTOBER 10, 2018

The contract between UPS and the Teamsters calls for shifting part of Big Brown's traffic from intermodal to over-the-road. Is this a wake-up call for the railroads?

76

76

Elegant BI

OCTOBER 16, 2018

In this article, we will discuss the Decision Tree analysis method. What is Decision Tree Analysis? There are two basic types of decision tree analysis: Classification and Regression. 1) Classification Trees are used when the target variable is categorical and, as the name implies, are used to classify/divide the data into these predefined categories of a target variable.

Analysis 64

Analysis Business Banking Retail 64

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Moz

OCTOBER 23, 2018

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.

Research 56

Research Algorithm Competitive Learning 56

BI Insight

OCTOBER 31, 2018

In this quick post you learn how to add boolean comparision to a DVM query. The post Quick Tips: Boolean Conditions when Querying SSAS DMVs appeared first on BI Insight.

Learning 52

Learning Business Intelligence Analysis Management 52

Digimind

OCTOBER 17, 2018

Good content engages customers and helps to form relationships with them. Here are 5 ways social media data can help you improve your content marketing strategy. The post 5 Ways to Optimize Content Marketing with Social Media Data appeared first on Digimind Blog.

Marketing 97

Marketing Marketing 97

DC Velocity

OCTOBER 8, 2018

With the market at a crossroads, our exclusive survey offers an inside look at the state of mobile computing today and the outlook for the future.

Marketing 80

Marketing Marketing Technology Technology 80

Elegant BI

OCTOBER 23, 2018

Does Your Organization Use the Tally Solution? How About a Tally Mobile App? If you are a Tally user, you know that you and your team love Tally, and the inherent power of the features and functionality and the reporting capabilities can support your organization with valuable information, and help you report on and understand day-to-day issues and operational and strategic issues.

Business Intelligence 52

Business Intelligence Finance Banking Intelligence 52

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen

Knowledge 54

Knowledge Win Analysis Business 54

Advertisement

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

MarketCulture

OCTOBER 3, 2018

This is a great question that really comes down to a matter of the degree of emphasis put on these different approaches. While the emphasis of some companies maybe product centric what makes those companies really successful is their balance with a customer centric approach. The best example is of course Apple, they build incredible products. At the same time they are incredibly focused on the users of those products.

Finance 45

Finance Banking Loss Retail 45

Zoominfo

OCTOBER 14, 2018

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling.

Sales 198

Sales Sales Enablement Market Intelligence Intelligence 198

Digimind

OCTOBER 10, 2018

The potential of listening to your customers on social cannot media be understated. Here are ten ways you can detect and analyze consumer insights to better understand them! The post How to Get, Analyze, and Use Consumer Insights from Social Media appeared first on Digimind Blog.

53

53

DC Velocity

OCTOBER 3, 2018

Corporate giant also becomes exclusive provider of GreyOrange bots for logistics applications in North America and nine European countries.

Commerce 78

Commerce 78

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Competitive

Elegant BI

OCTOBER 18, 2018

This article focuses on the Independent Samples T Test technique of Hypothesis testing. What is the Independent Samples T Test Method of Hypothesis Testing? The independent sample t-test is a statistical method of hypothesis testing that determines whether there is a statistically significant difference between the means of two independent samples. For example, one might use this method of analysis to determine whether the average value of a sedan type of car is significantly different from an S

Analysis 52

Analysis Competitive Landscape IT Business Intelligence 52

Moz

OCTOBER 25, 2018

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!

Analysis 54

Analysis Commerce IT Information 54

BI Insight

OCTOBER 31, 2018

In this quick post you learn how to add boolean comparision to a DVM query. The post Quick Tips: Boolean Conditions when Querying SSAS DMVs appeared first on BI Insight.

Learning 41

Learning Business Intelligence Analysis Management 41

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ).

Intelligence 196

Intelligence Intelligence Business Technology 196

Advertisement

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

IT

Digimind

OCTOBER 18, 2018

Every PR practitioner knows an up-to-date media list is one of the most important things to getting your story in front of the right target audience. Here are a few tips on how you can use social media listening tools to build and maintain a targeted media list. The post How to Develop a Targeted Media List with Social Media Monitoring appeared first on Digimind Blog.

48

48

DC Velocity

OCTOBER 25, 2018

But long-term outlook is stormy, as U.S. economy may slump under weight of trade tariffs, rising interest rates, U.S. Bank report says.

Banking 78

Banking Marketing Marketing 78

Elegant BI

OCTOBER 18, 2018

This article describes the analytical technique of multiple linear regression. What is Multiple Linear Regression Analysis? Multiple Linear Regression is a statistical technique that is designed to explore the relationship between two or more variables (X, and Y). It is useful in identifying important factors (X,) that will impact a dependent variable (Y), and the nature of the relationship between each of the factors and the dependent variable.

Analysis 52

Analysis Business Competitive Landscape IT 52

Moz

OCTOBER 21, 2018

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads).

Security 52

Security Security Information Learning 52

Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights

While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.

Business Intelligence

BIS Research

OCTOBER 24, 2018

Webinar – Blockchain in Agriculture & Food Industry. As per the data released by World Health Organization (WHO) each year more than 420,000 people die and 1 in 10 people get sick due to food adulteration. A situation such as this is concern for all, however, can be tackled by better record keeping and traceability of the supply chain. Thus, several companies are speculating over the implementation of blockchain technology across the agriculture and food supply chain.

Finance 40

Finance Profiling Technology Technology 40

Zoominfo

OCTOBER 25, 2018

What if you could predict a customer’s next move before they even make the decision to do it? In the past, this question was purely hypothetical. But, thanks to technological advancements, predicting customer behavior has become a reality—and it’s changed the face of marketing forever. Predictive intelligence and machine learning may sound like futuristic concepts, but they’ve already made a massive impact in the marketing world.

Intelligence 189

Intelligence Intelligence Marketing Marketing 189

Digimind

OCTOBER 15, 2018

Capture, analyze, and use insights from social to find out how consumers perceive and interact with your brand, so you can optimize your customer journey! The post 4 Ways to Manage and Optimize Your Customer’s Journey with Social Media Intelligence appeared first on Digimind Blog.

Intelligence 42

Intelligence Intelligence Management Analysis 42

DC Velocity

OCTOBER 2, 2018

In the opening session of the Council of Supply Chain Management's EDGE Conference, top executives emphasize how they are designing their supply chains to be "customer obsessed.".

Management 66

Management 66

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Security

Elegant BI

OCTOBER 18, 2018

In this article, we will discuss the KNN Classification method of analysis. What is the KNN Classification Algorithm? The KNN (K Nearest Neighbors) algorithm analyzes all available data points and classifies this data, then classifies new cases based on these established categories. It is useful for recognizing patterns and for estimating. Let’s say we want to determine the likelihood of loan default based on two predictors (age and loan type), with ‘default’ being the target.

Analysis 52

Analysis Algorithm Banking Competitive Landscape 52

Moz

OCTOBER 15, 2018

Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub ! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bi

Research 50

Research Learning Win Information 50

BIS Research

OCTOBER 18, 2018

As per the International Energy Agency (IEA) it is expected that the demand for electricity will increase by 70% by 2040 due to excessive demand in emerging economies such as China, India, Africa, Middle East and South-East Asia. From the different renewable sources of energy, wind energy is the most efficient form of energy and windmills are installed in wind farms to generate electricity.

Marketing 40

Marketing Marketing Globalization Research 40

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. What worked five years ago may not work now. If you’re focused on email marketing campaign optimization you’ve come to the right place. In today’s blog post, we’ll explore five modern campaign optimization tips for better email marketing results.

Marketing 183

Marketing Marketing Sales Technology 183

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Business