June, 2021

What is HUUNU® Futures?


It’s never been more important for organizations to make smarter, faster decisions.

Competitive Battlecards 101: The Ultimate Guide (2021)


Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral.


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How to do SWOT Analysis With Competitive Intelligence Questions


How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More.

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What is Conversational Marketing?


Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust.

How to target and understand your competition’s experts


Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP.

15 power tips for Microsoft Power BI


Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most.

Understanding the Strategy & Analytics Revolution


In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data.

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Competitive Intelligence And Lessons From The Military Gets Things Done


Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More.

How Buying Signals Rise from Layers of Data


Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Tools Companies Can Use to Track Competitors


ArchIntel™ -. Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors.

How CareSource ditched its data silos


As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.

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How to Break Down Competitive Intelligence Silos


One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI. Competitive Intelligence

How to Gain Valuable Insight From Your Competitor’s Website


According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes.

How to Compete with my Competitors Using Competitive Intelligence Thinking


How to Compete with my Competitors Using Competitive Intelligence Thinking In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Knowing who your competitors are is vitally important. And knowing how to. Read More.

Top Sales KPIs for Your B2B Sales Reps


Unclear sales goals are costly. vague or hard-to-define objectives can be the biggest barriers to a rep’s success. The solution? Set crystal clear key performance indicators (KPIs) from the get-go.

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Competitive Analysis More Than Just Learning About the Competition


ArchIntel™ -. A recent article on Octopus Intelligence’s website says there is a disconnect between knowing about one’s market and being sufficiently equipped to do something about it.

Skyway Acquisition’s Government Contracting Officer Podcast: What is a Black Hat review?




The 9 Best Free Competitive Intelligence Tools in 2021


Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --.

The 5 Best Brand Positioning Examples We’ve Ever Seen


We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions.

How to Find Out things About my Competitors


This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor. Read More.

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How to Prepare for a Cookieless Future


The biggest change to the marketing landscape in years is fast approaching — and if you don’t have a plan, you’re already behind. Back in January 2020, Google announced it would phase out third-party HTTP cookies within two years.

Human Intelligence Needs to Adapt, Grow Alongside Automation


ArchIntel™ -. Automation is an irreversible trend that some think tanks say can cause up to 800 million people to lose their jobs and about 375 million others to change their occupations over the next decade.

Competitor highlights: Huntington Ingalls


More than a decade ago, Northrop Grumman spun off its shipbuilding business to create Huntington Ingalls Industries (HII). HII provides military ship building and professional services to federal and commercial customers on a global scale. It reported an FY2020 annual revenue of $9.4

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What is Market Research?


It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research. Market Research

Pride Month: I’m Not Afraid Anymore


Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, employees also felt that they couldn’t truly be themselves?

Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young


Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more.

A Conversation With Arjun Pillai: What You Need to Know about ZoomInfo Chat


Imagine a chatbot that identifies your website visitors and their company, qualifies them based on your criteria, engages them based on data-driven insights, sets up meetings, and even notifies your sales team when they are ready for a conversation.

Five Factors Affecting a Competitive Intelligence Team's Efficiency


ArchIntel™ -. There are five big factors that affect the efficiency of a company’s competitive intelligence team, according to Peter Grimm , president of Cipher Consulting.

Tinuiti Appoints Crystal Duncan to Launch New Influencer Marketing Offering


New role will develop the agency’s market-leading influencer program focused on driving performance outcomes within clients’ larger media mix. NEW YORK, June 14, 2021 — Tinuiti , the largest independent performance …

How to Do Market Research


Businesses today need to build a deep understanding of their customers, competitors , and external environment. Doing so empowers organizations to uncover actionable insights that enable them to make critical decisions with a high degree of confidence. prediction market research Market Research

Tips for Sales Leaders

Primary Intelligecne

As sales leaders, we face tough challenges. With inaccurate forecasts, personnel turnover, and an ever-changing competitive landscape, our revenue goals can seem like they are slipping further and further away.

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Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions


Former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions. In this week’s question and answer session, the former Global Competitive Intelligence lead at GE answers our Competitive Intelligence questions. We agree to all of these answers, especially.

Will Outside Sales Recover When the Pandemic Ends?


The idea of Outside Sales, which depended on business travel and in-person meetings, feels like a distant memory. Until COVID-19, more than half of sales — 52.8 percent — were made by Outside Sales teams.

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Using OSINT in Corporate Network Security a Hot Topic for Today's C-Suite


ArchIntel™ -. Corporate network security means much more than just buying the latest software and hardware needed to shield a company’s data.

3 Effective Video Marketing Ideas For Finance Institutions


When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures.

How to Build a Competitive Intelligence Culture


In a recent episode of The Gambit Podcast , our guest Troy Pfeffer discussed at length the importance of building an intelligent company.

5 Ways Machine Learning is Changing the Way Businesses Operate

Smart Data Collective

Although machine learning is still in its infancy, it is developing at a breathtaking pace to improve the reach of artificial intelligence.