Crayon
JUNE 29, 2021
Competitive intelligence (CI) is the process of tracking, analyzing, and activating information related to your competitors. It is conducted with the intent of empowering internal stakeholders to improve their decision-making and execution—whether that means offering a new service, pitching prospective customers with a new set of slides, or something else entirely.
Cipher
JUNE 2, 2021
It’s never been more important for organizations to make smarter, faster decisions. The rapid pace of change in many industries means that in order to be successful, organizations have to not only anticipate emerging trends, but have methods to help them size and prioritize them to capitalize on new opportunities, and react quickly to new information and competitors.
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CIO
JUNE 25, 2021
Power BI is Microsoft’s interactive data visualization and analytics tool for business intelligence (BI). With Power BI, you can pull in data from a wide range of systems in the cloud and on premises and create dashboards that track the metrics you care about the most. You can even drill down into your data and (literally) ask questions about it. Power BI’s rich reports or dashboards can be embedded in reporting portals you already use.
mention
JUNE 2, 2021
Video content is exploding right now! Up to 80% of all traffic comes from it, and 85% of people want to see even more video content from their favorite brands today. Long story short: If you don’t use video content as a part of your marketing strategy, you’ll lose the battle for your brand’s authority, target audience, and overall search engine rankings.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Octopus
JUNE 9, 2021
How to do SWOT Analysis With Competitive Intelligence Questions This post asks how to do SWOT Analysis with Competitive Intelligence questions. SWOT analysis is the most popular, well known and obvious strategic intelligence tool to identify Strengths, Weaknesses, Opportunities, and. Read More. The post How to do SWOT Analysis With Competitive Intelligence Questions appeared first on Octopus Competitive Intelligence.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Crayon
JUNE 2, 2021
Competitive battlecards (also known as competitor battlecards, or more simply as battlecards) can add a tremendous amount of value to your suite of sales enablement collateral. In fact, the value of competitive battlecards becomes clearer with each passing year: According to the latest edition of our State of Competitive Intelligence Report , 53% of businesses say the majority of their sales deals are competitive—an 8% increase over the previous year’s figure.
Cipher
JUNE 21, 2021
In recent years, the role of analytics in the strategic decision-making process has been elevated to new levels of prominence. In fact, it’s safe to say that the majority of organizations don’t make important strategic decisions without first consulting the data. A recent McKinsey report termed this phenomenon “the strategy-analytics revolution” , and highlighted the key benefits organizations can realize by prioritizing the use of analytics in the strategic decision-making process.
CIO
JUNE 17, 2021
As companies re-evaluate current IT infrastructures and processes with the goal of creating more efficient, resilient, and intuitive enterprise systems, one thing has become very clear: traditional data warehousing architectures that separate data storage from usage are pretty much obsolete.
mention
JUNE 16, 2021
When it comes to finance, breaking down complex topics for the audience or selling relevant services is always a challenge. Finance has a reputation for being boring — anyone interested in a financial instrument or service is overwhelmed by the never-ending paperwork and lengthy brochures. Since the banking and finance sector is a highly competitive industry, it is also a huge challenge to attract more clients and retain them.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Octopus
JUNE 21, 2021
Competitive Intelligence and lessons from the military gets things done We explain how Competitive Intelligence and lessons from the military gets things done. You can learn from the military to make sure you put everything in your packs and belt. Read More. The post Competitive Intelligence And Lessons From The Military Gets Things Done appeared first on Octopus Competitive Intelligence.
Smart Data Collective
JUNE 15, 2021
Data-driven organizations are looking for new ways to use data technology to improve their operations. Unfortunately, they don’t always look at every opportunity to leverage it. Pre-employment background checks are not meant as a burden for the HR department, and they’re an effective tool to increase productivity and profits. One bad hire can cost a company quite a lot.
Crayon
JUNE 16, 2021
We’ve talked at length about brand positioning on the Crayon blog—from creating positioning maps to identify where your brand exists in the competitive landscape, to crafting messaging hierarchies that arm your marketing and sales teams with a layered set of selling propositions. Every day, we work with businesses to identify the unique value of their brands and products and to communicate that value to the market.
Cipher
JUNE 23, 2021
One of the greatest barriers to successful competitive intelligence (CI) efforts in organizations of all sizes is the existence of silos. Silos are the enemy of many modern businesses, and not just in regards to CI.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Zoominfo
JUNE 28, 2021
Conversations have always been at the heart of our most authentic relationships. Whether it’s a business deal or a personal connection, they are a driving force to solidify a foundation of trust. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. What is conversational marketing? Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.
mention
JUNE 8, 2021
Ah, content marketing… Isn’t it a beautiful beast? Whether you love it or hate it, be in no doubt that it’s an essential part of your marketing strategy. Did you know that 77% of companies have a content marketing strategy? Screenshot from HubSpot. It even fits in the process of that joyous email outreach.—once you have the template nailed, you’ll have relevant and SEO-rich content ready for a guest post.
Octopus
JUNE 16, 2021
How to Compete with my Competitors Using Competitive Intelligence Thinking In this article, we offer our thoughts on how to compete with my competitors using Competitive Intelligence thinking. Knowing who your competitors are is vitally important. And knowing how to. Read More. The post How to Compete with my Competitors Using Competitive Intelligence Thinking appeared first on Octopus Competitive Intelligence.
Smart Data Collective
JUNE 29, 2021
Many companies have been heavily impacted by big data. One of the industries most affected by data technology has been the insurance sector. In order to appreciate the role of big data in insurance, it is necessary to look at its historical context. The insurance industry is one of the oldest in the world , and is credited for having been the catalyst for the financial system as we know it.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Crayon
JUNE 25, 2021
According to our 2021 State of Competitive Intelligence Report , 99% of survey respondents found value in monitoring their competitors' website changes. Between messaging and team changes, pricing and product updates, and myriad other insights, your competitors' websites are gold mines of actionable intel. Specifically, competitor website analysis enables you to: Better understand your target market.
Cipher
JUNE 3, 2021
Competitive intelligence (CI) is the secret weapon of forward-thinking marketers and strategists seeking to accelerate growth. With the help of these free competitive intelligence tools , you can get in on the secret too. -- Article Continues Below --. Let us help you find the tool that best fits your needs.
FedSavvy
JUNE 4, 2021
Many sources of a competitor’s competitive advantage may often be categorized in one of four categories: People Processes Tools Past performance. We often refer to this as PPTP. This blog focuses on the process of examining a competitor’s people, or more specifically their technical subject matter experts (SMEs). What is a technical subject matter expert (SME)?
Zoominfo
JUNE 2, 2021
Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too. Savvy sales reps and marketers can take this approach to engage with leads earlier and stay ahead of their competitors.
Speaker: Marius Moscovici, CEO Metric Insights & Mike Smitheman, VP Metric Insights
While the proper governance of data is clearly critical to the success of any business intelligence organization, focusing on data governance alone is a huge mistake. Organizations continually fail to generate ROI on their governance initiatives because they are too narrow in scope. To be effective, Business Intelligence (BI) governance must cover both data and visualizations.
Octopus
JUNE 1, 2021
This post asks how to find out things about my competitors. Every start-up and established business faces competition. Understanding who the competitors are in your game and what they do will assist you in staying ahead of them. Use Competitor. Read More. The post How to Find Out things About my Competitors appeared first on Octopus Competitive Intelligence.
Smart Data Collective
JUNE 3, 2021
Artificial intelligence is the pillar of the new digital technology landscape. Since a growing number of companies are relying on digital technology for a variety of purposes, the impact this will have will be significant. There are a number of indicators that AI is going to be even more important in the near future. The role of the pandemic on the modern workplace cannot be overstated.
Crayon
JUNE 21, 2021
Work is stressful. At times, we all feel overwhelmed, be it because of a growing workload, a shrinking deadline or a hefty quota. What if, in addition to those traditional workplace worries, employees also felt that they couldn’t truly be themselves? What if they feared the judgement that would come with revealing their LGBTQ+ identity? Studies suggest this can decrease productivity and cause significant emotional trauma.
Cipher
JUNE 14, 2021
It’s crucial for leaders in any industry to always have their fingers on the pulse of their target market in order to best understand their customers, competitors, and general environment. One way to do that? Market research.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Tinuiti
JUNE 14, 2021
New role will develop the agency’s market-leading influencer program focused on driving performance outcomes within clients’ larger media mix.
ArchIntel
JUNE 16, 2021
ArchIntel™ -. Attest, a provider of consumer data to help businesses make informed decisions, has released a list of tools for tracking a company’s competitors. By employing a competitor tracking system, consumer brands could develop strategic plans and maximize their chances of success, Attest said in an article posted on its website, noting that monitoring the competitive landscape could be time-consuming.
Octopus
JUNE 1, 2021
Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young This week we offer you the Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young. Lone Star are based in Dallas, United States and more. Read More. The post Competitive Intelligence Thoughts of Lone Star’s Director of Competitive Intelligence, Laurie Young appeared first on Octopus Competitive Intelligence.
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