Crayon

JUNE 30, 2022

June is here and with it comes a brand new episode of Into the Fray: The Competitive Intelligence Podcast !

Loss 325

Loss Win Competitive Intelligence Competitive 325

Smart Data Collective

JUNE 30, 2022

Smart companies realize that analytics technology needs to be at the core of their business models. One of the most important ways that analytics can help companies thrive is by improving their logistics. Analytics Technology Helps Companies Bolster their Logistics Strategies. If you were cryogenically frozen twenty years ago, upon awakening, you’d probably be more shocked to learn that you can place an order on the internet and get it the same day, than you would about the world’s billionaires

Business 269

Business Commerce Loss Finance 269

Zoominfo

JUNE 30, 2022

Andrea Lopez caught her big break in the entertainment industry through a DM on Instagram. After getting flown to LA to appear on NBC’s “Bring the Funny,” she began growing her following on social media through her spot-on celebrity impressions. Then, while negotiating a big brand partnership, she recognized a familiar face. Hear how Lopez learned the value of good impressions and good relationships for building her personal brand on this week’s episode of Pretty Big Deal.

Entertainment 130

Entertainment Travel Benchmarking Learning 130

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 times greater brand awareness than those that don’t. Big data is even more important for companies that depend on social media marketing. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”.

Marketing 268

Marketing Marketing Profiling Retail 268

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Zoominfo

JUNE 30, 2022

It’s not rocket science: the foundation of any successful marketing strategy is strong data. The tricky part is understanding the nuances of first-party and third-party data, to leverage each in a way that allows you to serve relevant ads to your target audiences. It’s also important to be aware that, as privacy laws crack down on third-party cookies, it will soon become more difficult for marketers to deliver on their goals.

Advantage 100

Advantage Advantage Gaming Marketing 100

Netbasequid

JUNE 30, 2022

In this article, we are interviewing NetBase Quid’s COO, Seujan Bertram, to explore effective brand strategies and potential missteps that some brands make during Pride Month, along with tips for making data-driven decisions moving forward. Pride Month has become a yearly promotional event for brands, but many brands are realizing their approach needs to evolve.

Intelligence 98

Intelligence Intelligence Win Market Research 98

Weidert Group

JUNE 30, 2022

The right video can really hit home and send a powerful, informative message to your audience. Whether you create explainer videos or even do some live streaming, you can pull in quite an audience with the right video marketing strategy. But you don’t want to spend time and money creating brilliant videos only to have them sit out there all alone without anyone to watch.

Marketing 59

Marketing Marketing Information IT 59

Owler

JUNE 30, 2022

Sales Leader Jason Bay, Chief Prospecting Officer at Blissful Prospecting started his sales career selling house painting services - and that is where he realized his passion for sales and customer-centric selling. Jason Bay first started in the sales industry while at college. He was offered a sales rep job going door-to-door selling house painting services to customers and was told he could make up to $10,000 in a single Summer.

Sports 83

Sports Win Sales Research 83