Cipher
MARCH 8, 2021
Big Data has transformed the world of business, allowing decision-makers to measure everything about their customers and their staff. But even with this level of information, many companies end up following a doomed strategy.
Smart Data Collective
MARCH 8, 2021
According to a forecast by IDC and Seagate Technology, the global data sphere will grow more than fivefold in the next seven years. The total amount of new data will increase to 175 zettabytes by 2025 , up from 33 zettabytes in 2018. This ever-growing volume of information has given rise to the concept of big data. And I do not mean large amounts of information per se, but rather data that is processed at high speed and has a strong variability.
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Alexa
MARCH 8, 2021
As more conversational AI assistants, such as Alexa and Siri , become mainstream, brands are looking for ways to make their own conversational experiences shine in the midst of the competition. Today’s rapidly shifting conversational marketing landscape has seen many technological advances, but some companies still fall into the trap of bland, robotic script writing that leaves many customers and prospects confused.
Octopus
MARCH 8, 2021
Competitive Intelligence revealed how a competitor was taking market share Competitive Intelligence revealed how a competitor was taking market share. With this case study, we show how. The post Competitive Intelligence revealed how a competitor was taking market share appeared first on Octopus Competitive Intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zoominfo
MARCH 8, 2021
You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.
Smart Data Collective
MARCH 8, 2021
Functional features of the most popular cloud storages. Are you ready to discover the best cloud service for small business that are going to make a significant breakthrough in 2021? A number of prominent companies have moved to the cloud and discovered its benefits. You can keep reading to find the top cloud storage solutions you cannot miss. Table of contents: What is cloud storage?
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
SpyFu
MARCH 8, 2021
Jack London once said, "Don’t loaf and invite inspiration; light out after it with a club." Translation for content marketers? New content ideas don’t just come to us—we need to hunt them down ourselves. Sourcing new content ideas can be a frustrating battle for content creators. So we often fall back on the same old methods to find new things to write about.
Zoominfo
MARCH 8, 2021
You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase. The entire revenue team is working to determine if this is a good fit.
Netbasequid
MARCH 8, 2021
To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. We wondered what set them on the data analytics career path; how they explain this complicated profession to outsiders; and recommendations for those new to the industry – so we asked and packaged it up for you to read below!
Zoominfo
MARCH 8, 2021
Unless your company runs on ledger books and typewriters, business operations are impossible without digital data. The roadmap to company success is written in the customer journey , which goes from awareness and interest, and beyond their buying decision. This roadmap is read in the data a company is able to gather, purchase, and access about its prospects and customers.
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
IBI
MARCH 8, 2021
If you’re an ibi customer wondering about your ibi family and what changes may come—or if you’re a potential customer who needs to understand what our recent acquisition by TIBCO means for you and your upcoming plans—read on! Keeping our core mission, values, and commitments. We know you love connecting with us as much as we do with you. First things first: the values that underscore our most dearly held ibi traditions remain an integral part of who we are as TIBCO + ibi.
Datapine Blog
MARCH 8, 2021
Healthcare is one of the world’s most essential sectors. As a result of increasing demand in certain branches of healthcare, driving down unnecessary expenditure while enhancing overall productivity is vital. Healthcare institutions need to run on maximum efficiency across the board—in some cases, it’s literally a matter of life or death. Despite this ominous message, we are living in the midst of a digital age.
Moz
MARCH 8, 2021
Posted by morgan.mcmurray It’s no secret that SEO relies heavily on technical components to drive site rankability, and with so many emerging technologies, new tools, and metrics (*cough* Core Web Vitals *cough*), you might be wondering whether these constant updates will affect your more technical work. To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts.
Wink Intel
MARCH 8, 2021
RADNOR, Pa.–( BUSINESS WIRE )–One-third of women say they are struggling to make ends meet, according to new research from Lincoln Financial Group (NYSE: LNC). The company’s January 2021 Consumer Sentiment Tracker found that while men are more focused on financial issues like the impact of taxes, stock market volatility and long-term-care expenses, women report the pandemic has resulted in a greater focus on their day-to-day finances (71%) rather than planning for the future.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Happy Market
MARCH 8, 2021
My guest today is Ken Roshkoff, President at AMC Global (formerly Attitude Measurement Corporation). Founded in 1989, AMC Global was founded on their proprietary Purchaser Follow-up tool which gathers feedback from REAL PURCHASERS of new or restaged products immediately following launch. Find Ken Online: LinkedIn: [link]. Twitter: [link]. Website: [link].
Engage3
MARCH 8, 2021
“We are thrilled to leverage Engage3’s analytics to identify the items that matter most to our shoppers of both banners. Their comprehensive pricing solutions will help ensure that we are priced right and are taking care of our loyal customers.” Paul Buzzell, Grocery Director for North State Grocery. Dan Berthiaume of Chain Store Age writes about North State Grocery’s recent partnership with Engage3, who will help them increase their competitive visibility and sharpen their Key Value Items
Pathmatics
MARCH 8, 2021
As we officially celebrate one full year of working from home--during a world-wide pandemic--we can also officially state that it's been a lemon of a year. But you already knew that. You might not know, however, that Pathmatics has an another, equally monumental anniversary to celebrate this month.
Engage3
MARCH 8, 2021
Aggressive pricing on Milk, Eggs, and Bananas is something that many grocers have experienced, except for those retailers that operate in states with minimum markup laws. These three items are often used as loss leaders, and in many markets across the U.S., they are priced on a store-by-store basis, directly against the closest competitor(s). Gallon Milk Leads in Localized Pricing.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Elegant BI
MARCH 8, 2021
Create an Environment that is Suitable for Citizen Data Scientists! When a business user takes on the new role of Citizen Data Scientist, it is often with misgivings and concerns. If their business and management team have not adequately explained the expectations of this new role, or made the workflow and cultural changes required to ensure that this new role is successful, the business user and team member is likely to fail, and the Citizen Data Scientist initiative is likely to fail.
Dataversity
MARCH 8, 2021
Click to learn more about author Devansh Sharma. Somewhere in the city of Houston, Ralph is spending time with his kids in the dining room after a long day at the refinery, when he gets a call that one of the pressure units is down. He takes his laptop and tries to figure out when […]. The post Industry 4.0: Revolutionizing the World appeared first on DATAVERSITY.
SCIP
MARCH 8, 2021
ETHICS. TRAINING. KEY TOPICS. NEW EVENT SERIES. Women in Competitive Intelligence. While the average corporate C-suite has 24% more women than 5 years ago, significant gender disparities remain in many industries, functions and levels. For example, fewer than 20% of roles in fields like market intelligence, analytics, or data science are currently held by women.
Wink Intel
MARCH 8, 2021
The Internal Revenue Service has released a draft version of an important financial services tool: an update of Publication 575: Pension and Annuity Income. The new update is supposed to help taxpayers prepare their personal federal income tax returns for 2020. The publication serves as a kind of retirement arrangement tax encyclopedia. It provides sections on disability pensions, insurance premiums for retired public safety officers and railroad retirement benefits, as well as sections on vari
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
SpyFu
MARCH 8, 2021
Compelling images make your social media more likely to be noticed. They can raise click rates in your emails. They set the tone for your articles and help make them memorable. Finding the right image matters, and using advanced search for images can help. It's not that it's hard to find images. Some come pre-programmed in GIF searches on your phone.
Wink Intel
MARCH 8, 2021
Insurance works with large amounts of data, about many individuals, many instances requiring insurance, and many factors involved in solving the claims. To add to the complexity, not all insurance is alike. Life insurance and automobile insurance are not (as far as I know) the same thing. There are many similar processes, but data and numerous flows can be different.
Dataversity
MARCH 8, 2021
Click to learn more about author Laura Madsen. Welcome to the Dear Laura blog series! As I’ve been working to challenge the status quo on Data Governance – I get a lot of questions about how it will “really” work. I’ll be sharing these questions and answers via this DATAVERSITY® series. Last year I wrote […]. The post Dear Laura: Data Democratization appeared first on DATAVERSITY.
Wink Intel
MARCH 8, 2021
Financial products based on LIBOR are estimated at $200 trillion globally making the upcoming transition away from the LIBOR at the end of the year one of the most significant events in financial markets in history. Click HERE to read the full story. The post Leaving LIBOR: The Most Significant Event in Modern Financial History appeared first on Wink.
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In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
MARCH 8, 2021
The heads of JPMorgan, Goldman Sachs, Wells Fargo, Ameriprise and Citigroup are among the 100 most overpaid chief executives in the nation, according to one corporate responsibility research group that looks at compensation and shareholder returns. As You Sow says it evaluates CEO pay at all S&P 500 firms using data from Institutional Shareholder Services, as well as from HIP Investor, which “uses a statistical regression model to compute what the pay of the CEO would be, assuming such pay i
Wink Intel
MARCH 8, 2021
U.S. life insurance businesses did better, in terms of revenue, than U.S. annuity businesses did in 2020. The National Association of Insurance Commissioners, a Kansas City, Missouri-based group for insurance regulators, has published data supporting that conclusion in its latest life and fraternal market share report. Click HERE to read the full story via ThinkAdvisor.
Wink Intel
MARCH 8, 2021
ST. PAUL, Minn.–( BUSINESS WIRE )–Securian Financial has launched MultiOption® Momentum, an investment-only variable annuity (IOVA) offering a distinctive combination of both indexed and variable investment options in a tax-deferred, variable annuity. Issued by Minnesota Life Insurance Company, MultiOption Momentum gives financial professionals a new, competitive choice to build retirement portfolios for their clients.
Wink Intel
MARCH 8, 2021
OLDWICK, N.J.–( BUSINESS WIRE )–Most rated U.S. life/annuity (L/A) insurance companies have remained well-capitalized during the pandemic to date, and have benefited from favorable mortality and morbidity experience, low credit impairments and rebounding equity markets. However, according to AM Best ’s annual Review & Preview market segment report, the sales process remains a challenge, with economic risks carrying over into 2021.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
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