Thu.Jan 27, 2022

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12 Jobs That Are Booming in the Age of Big Data

Smart Data Collective

Did you know that big data consumption increased 5,000% between 2010 and 2020 ? This should come as no surprise. It is going to continue to change the workforce in the process. Big data technology is changing countless aspects of our lives. A growing number of careers are predicated on the use of data analytics, AI and similar technologies. It is important to be aware of the changes brought on by developments in big data.

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3 Reasons to Normalize Your Data

Zoominfo

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action.

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Artificial Intelligence Is Influencing Everyday Lives for the Better

Smart Data Collective

Artificial intelligence is having a larger impact on our lives than you may think. Although only 38% of businesses use AI in some form , 90% of the most successful companies utilize some form of AI. You may be wondering how significant AI really is. To some, AI may seem like any other over-hyped buzzword that has never truly manifested in the day-to-day human life.

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Data Demystified: Solving the B2B Data Problem

Zoominfo

Data isn’t just an abstract concept at ZoomInfo — it’s the lifeblood of our entire suite of products and the engine that drives our customers’ growth. To the layperson, there may not be a huge difference between business-to-business (B2B) and business-to-consumer (B2C) data — it’s all just information. But to our engineering, data science, and product teams, B2B data is an entirely different animal from B2C that poses many unique obstacles and challenges.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Optimizing Your IT Budget While Running a Data-Centric Company

Smart Data Collective

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. In a sense, despite its tremendous value, big data has become a bit of a bubble for many companies.

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4 Ways to Improve your Cold Calling with Better Data

Zoominfo

The truth behind improving your cold calling (and cold emailing) is also a larger truth about sales in general — it’s not about volume, it’s about productivity. The hard truth: “sales is a numbers game” is an outdated way of thinking. Regardless of the size of your sales team — two or 200 — you are still dealing with the ultimate finite resource: time.

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What is Google Analytics 4? What Do Marketers Need to Know?

Weidert Group

Effectively retain website visitors. Drive more website traffic. Improve marketing campaigns. You likely already know the benefits of capturing website visitor behavior by using Google Analytics. After collecting visitor insights and tracking website performance , you can better discover and identify trends and patterns in how visitors engage with your website.

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Data-Driven Product Assortment Optimization for Online Retailers

Data Hut

One of the trickiest things in retail is having the right product assortment. But it's possible to create a good product assortment with the right data and a deep understanding of the buying pattern of the customers. The current pandemic is a rather challenging situation for the industry players. But the ones who can power through the coronavirus crisis, with the implementation of data-driven tools and technologies, will be able to serve their customers in a better way and will perform positivel

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Supercharge Your Sales Prospecting

Owler

What is Sales Prospecting? Sales prospecting is the initial stage of the sales process, during which salespeople get the attention of potential customers and discover what they want. Obtaining accurate information about a potential customer is invaluable for helping salespeople generate quality leads and better understand the needs of their customers.

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What Can Enterprise IT Leaders Expect in 2022?

Dataversity

The past two years of remote work have been both a sprint and a marathon for IT leaders – working to find quick solutions to keep the lights on and businesses running remotely, coupled with making remote work scalable, sustainable, and secure long-term. During this time, IT leaders’ mindset around digital transformation shifted from being […].

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Why and How Should You Be Tracking Your Competitor’s Job Postings

Contify

The post Why and How Should You Be Tracking Your Competitor’s Job Postings appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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10 Market Research Tools to Take Advantage of in 2022

Owler

Why Great Market Research Tools Are Important A successful marketing strategy is made possible by understanding your potential customers, what they’re talking about, and how your products will benefit them. Understanding your potential customers is key to a successful marketing strategy. Knowing what they are talking about and how your product will benefit them is a critical start to your market research.

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How Can I Get My Business Users to Adopt Augmented Analytics?

Elegant BI

Drive User Adoption with Embedded BI and Single Sign-On Convenience! All of your business users have a favorite software application – an app they value because it helps them do their job more easily, or helps them get crucial information. These are the applications they have learned and they are used to leveraging them on a day-to-day basis to perform tasks.

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Competitive Intel: A Complete Definition and Guide

Netbasequid

While competitors may be a nuisance, competition is an integral part of business. It enforces higher standards of commodities, lower costs of production, and better service delivery – what an economist would interpret as efficient use of resources. And the fuel for these leaps and strides is competitive intel, which influences business strategy. What is Competitive Intel?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission