How Marketers Can Make M/CI Work for Them
Cipher
FEBRUARY 24, 2021
Market and competitive Intelligence (M/CI) can be illuminating, insightful, and transformative. It can refocus your strategy and help you identify opportunities.
Cipher
FEBRUARY 24, 2021
Market and competitive Intelligence (M/CI) can be illuminating, insightful, and transformative. It can refocus your strategy and help you identify opportunities.
Smart Data Collective
FEBRUARY 24, 2021
Data-driven businesses are finding a number of great strategies that have proven to be remarkably effective. There are a number of tools that use big data to help them improve their business models. A lightweight but powerful, data-driven tool for creating user interfaces, React JS is an open-source JavaScript library originally developed by an employee at Facebook.
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Octopus
FEBRUARY 24, 2021
6 critical things UK Tech need to be competitive We suggest the 6 critical things UK Tech need to be competitive in the future. What UK Tech. The post 6 critical things UK Tech need to be competitive appeared first on Octopus Competitive Intelligence.
Smart Data Collective
FEBRUARY 24, 2021
The scope of satellite big data applications has dramatically increased lately. Satellite companies offer commercial high-resolution images, and computer companies provide mighty cloud facilities to process them. Basically, while one company retrieves images, the other one ensures their computing. Spatial data helps almost in any niche of human activities.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Primary Intelligence
FEBRUARY 24, 2021
Customer churn. It is an issue that every sales team and every business has struggled with at one time or another. If you’re unfamiliar with the term, you surely won’t be unfamiliar with the experience. Essentially, customer churn, or churn rate, refers to the number (or percentage) of customers who choose to stop doing business with you. If you have never dealt with customer churn, then you probably haven’t ever been in business.
Smart Data Collective
FEBRUARY 24, 2021
Hospitals and healthcare facilities around the world hold highly sensitive information about their patients. Living in a digital age where cybersecurity threats continue to evolve, it’s understandable that there are huge concerns about healthcare data security. What’s more, these data breaches and malware attacks can compromise patient health records, with personal information being sold on the dark web.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
Smart Data Collective
FEBRUARY 24, 2021
Artificial intelligence is proving to be vital to the future of countless organizational teams. A growing number of companies are discovering the profound benefits that it provides. The market for AI is growing over 42% a year. One of the biggest sources of growth is due to the growing number of people working from home. Companies are discovering that AI can be ideal for optimizing their online collaboration strategies.
ArchIntel
FEBRUARY 24, 2021
ArchIntel™ -. While the true impact of automation on jobs is still the subject of much speculation, there is no doubt that the artificial intelligence market in the United States is growing by leaps and bounds. Spending on AI in the U.S. reached some $6.45 billion in 2019 but that pales in comparison to the almost $36 billion expected to be spent in 2025.
Netbasequid
FEBRUARY 24, 2021
Having multiple ways to approach and analyze consumer insight is increasingly important in our data intensive age, and that often means it is increasingly complicated too. Fortunately, we’re keeping you several steps ahead of analysis paralysis by offering access to immediately actionable intel that’s intuitive and transparent. And our team is ready to walk you through any learning curve as well.
Vable
FEBRUARY 24, 2021
Notes from a Webinar: "Web archiving services at the National Archives" (Wednesday 3 February 2021) with Tom Storrar - Web Archiving Service Owner at The National Archives. Chair was Fiona Laing (currently Chair of SCOOP – Standing Committee on Official Publications).
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Domo
FEBRUARY 24, 2021
Last week, Domo was named a Challenger on the 2021 Gartner Magic Quadrant for Analytics and BI Platforms , and it didn’t come as a surprise to any of us who have been with the company for at least the past 12 months. During a period of epic change and disruption, a cloud-native SaaS product built by people who have always been willing to work hard and challenge the status quo met the moment.
Moz
FEBRUARY 24, 2021
Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.
Dataversity
FEBRUARY 24, 2021
Click to learn more about author Daniel Martin. The amount of data generated in the digital world is increasing by the minute! This massive amount of data is termed “big data.” We may classify the data as structured, unstructured, or semi-structured. Data that is structured or semi-structured is relatively easy to store, process, and analyze. […].
Weidert Group
FEBRUARY 24, 2021
If you’ve been weighing the evidence to decide whether now is the time for video in your B2B digital content marketing program…the short answer is YES.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Acoustic
FEBRUARY 24, 2021
Last summer, we wrote a blog about why virtual events don’t have to be second-best. It’s funny looking back at that not-so-long-ago time when we thought our virtual event was a one-time-only situation. Well, even though we can’t wait to get back to being together in-person, virtual events are here to stay. As marketers, we’ve found that we can put on virtual events, and do them exceptionally well.
Elegant BI
FEBRUARY 24, 2021
Business Users Don’t Have to Be Data Scientists (But Basic Knowledge is Great). When you launch an analytics solution within your enterprise, you are probably concerned about getting your business users to adopt that solution. If you can’t engage the business user and achieve user adoption, your return on investment (ROI) will be poor! But, it is important to understand that the right augmented analytics solution can provide the structure and foundation for business users without requiring them
Wink Intel
FEBRUARY 24, 2021
Congratulations to our CEO, Sheryl Moore on being selected to participate in Goldman Sachs 10,000 Small Businesses program! Goldman Sachs 10,000 Small Businesses is an investment to help entrepreneurs create jobs and economic opportunity by providing access to education, capital and business support services. Sheryl, we are proud of the passion and innovation that you bring to Wink every day!
Pathmatics
FEBRUARY 24, 2021
It’s that time of year again. No, we’re not talking about college basketball season — it’s tax season. Womp womp.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wink Intel
FEBRUARY 24, 2021
COVID-19 and social distancing measures upended many industries resulting in a record-high unemployment rate of 14.7% in April 2020. While the economy is slowly recovering, some market sectors continue to struggle. According to the Bureau of Labor Statistics, jobs in hospitality, transportation, health services and construction were among the greatest hit by the recession.
mention
FEBRUARY 24, 2021
You’ve created your first handful of episodes. Spent hours crafting interviews, mixing your audio so it sounds just right, created the perfect logo, uploaded your podcast to your host , and a million other tiny little things. The time has come to press publish on your podcast, but what’s next? You probably got into podcasting to dive deep into a topic you’re passionate about, or interview interesting people to learn about their perspectives.
Wink Intel
FEBRUARY 24, 2021
To call 2020 a difficult and challenging year is to state the obvious. However, it is often the less obvious ripple effects from a crisis that have the biggest, most enduring impacts. In 2020, COVID-19 affected every person on the planet to some degree. But its full long-term impact on the global economy—and on how people in the future live and work—is still being determined.
Smart Data Collective
FEBRUARY 24, 2021
If you are a Gmail user, you might have already noticed how Google suggests you ‘predictive texts’ based on where your sentences are likely to end. You might have received a lengthy email from your coworker, and you could simply press on the ‘Got it’ response suggested by Google’s AI algorithm to compose your reply. In effect, these are intended to save you the effort and time you would spend on coming up with responses that balance between professionalism, courtesy
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
FEBRUARY 24, 2021
As more Americans get fully vaccinated and spring rolls into summer, there is seemingly at long last some light at the end of the tunnel. And when the pandemic fades from memory, members of the advisory industry say, there are going to be a number of game-changing trends that are here to stay. Click HERE to read the full story via BISA. The post The Pandemic Will End – These Trends Will Continue appeared first on Wink.
Dataversity
FEBRUARY 24, 2021
Click to learn more about author Dr. Jans Aasman. Data fabrics are emerging as the most effective means of integrating data throughout the enterprise. They deliver a single access point for all data regardless of location — whether it’s at rest or in motion. Experts agree that data fabrics are the future of data analytics and […]. The post Maximizing Your Data Fabric’s ROI via Entity Data Modeling appeared first on DATAVERSITY.
Wink Intel
FEBRUARY 24, 2021
22 February 2021 – More than half (52%) of financial institutions say they expect to have more gig-based employees over the next three to five years, according PwC’s report, “Productivity 2021 and beyond: Upskilling the workforce of the future to create a competitive advantage in financial services.”. Click HERE to read the full story via Insurance Forums.
Wink Intel
FEBRUARY 24, 2021
NEWPORT BEACH, Calif.–( BUSINESS WIRE )–Continuing the goal of expanding offerings tailored to registered investment advisors (RIAs), Pacific Life today announced that it has added a no-load, fee-friendly, investment-only variable annuity to its suite of advisory annuities. Designed specifically to fit within the RIA and fee-based financial professional’s business model, Pacific Advisory Variable Annuity can help address a variety of clients’ goals.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Wink Intel
FEBRUARY 24, 2021
NEWPORT BEACH, Calif.–( BUSINESS WIRE )–Pacific Life has been named one of the 2021 World’s Most Ethical Companies ® by the Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices. Pacific Life was evaluated on five categories, including: its ethics and compliance program; culture of ethics; environmental and societal impact; corporate governance; and leadership and reputation.
Wink Intel
FEBRUARY 24, 2021
CINCINNATI–( BUSINESS WIRE )–Luma Financial Technologies (“Luma”), an independent, multi-issuer structured products and annuities platform, announced today that they have selected Insurance Technologies, LLC, provider of FireLight ® , a multi-carrier end-to-end insurance and retirement sales platform, as its latest partner to bring their annuities solution, “Luma Annuities,” to market.
Wink Intel
FEBRUARY 24, 2021
DES MOINES, Iowa–( BUSINESS WIRE )–Principal Financial Group ® (Nasdaq: PFG) today announced steps to enhance shareholder value by initiating a strategic review of its business mix, capital management, and capital deployment options. Principal ® will be adding two new independent directors to its Board of Directors, Maliz Beams and a second director to be named at a later date.
Wink Intel
FEBRUARY 24, 2021
MADISON, Wis.–( BUSINESS WIRE )–American Family Insurance today unveiled Free to Dream, a $105 million commitment over the next five years to continue its work to help close equity gaps and improve the quality of life for communities. American Family will sharpen its focus on five major societal issues – which the company is calling its Free to Dream pillars: economic empowerment, education and health equity, climate resilience, criminal justice reform and workforce diversity, equi
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
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