Mon.Jul 12, 2021

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SCIP Intellicast: Cipher President Peter Grimm on Disruption in Healthcare

Cipher

The past year has brought changes to a wide variety of industries, but perhaps none more so than the world of healthcare. Recently, Peter Grimm , President of Cipher , appeared on the SCIP Intellicast Podcast to talk about the changes of the past eighteen months, and to offer advice on how companies––in any industry––can prepare for disruption.

SCIP 452
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Big Data has Permanently Changed the State of Securities Trading

Smart Data Collective

The financial analytics market was worth an estimated $6.7 billion last year. It is projected to grow at an annual rate of around 13% through at least 2027. Big data technology keeps reshaping the business landscape and companies have started realizing the importance of using data and analytics in their decision-making processes. While small and medium businesses have yet to adapt to the concept, large businesses invest significantly in data.

Security 324
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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

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Why Inbound Content Marketing Needs More Conversations

Alexa

When you hear the term “inbound marketing,” you likely think of compelling blog posts and informative videos. Both resources can be entertaining and helpful for a brand’s audience—but there are a pair of potentially more effective ways to engage your audience: conversational AI and live chat. As a part of their inbound content marketing efforts, businesses are integrating chatbots and live chat into websites and social media channels.

Marketing 221
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why, When, and How to Bring in Your CEO to Close a Deal

Zoominfo

Imagine your sales team is extremely close to signing an important deal with a prospect. Everyone’s anxious to get the contract signed and the gong in the corner of the office is ready to bang. But then, unexpectedly, the buyer pushes back, not sure if this is the best time. At that moment, with revenue in the balance, the team has to convince the prospect that your product is indeed the right fit and that this soon-to-be customer is a priority.

Sales 246
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5 Ways to Supercharge Your Inbound Marketing Strategy

Alexa

Making cold calls and sending out promotions have their place in marketing—but how much better would it be if people just came to you instead? This is where building an inbound marketing strategy comes into play. It involves getting people to engage and interact with your brand on their own. Consumers who take this initiative already have some interest in your brand, so they’re more likely to sign up for a demo or make a purchase than a completely cold lead.

Marketing 206

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Competitor highlights: ASRC Federal

FedSavvy

We last examined ASRC Federal in October 2019. Since then, the company has rebranded , hired a new CEO , and maintained an emphasis on serving NASA and the Department of Defense. Significance of an 8(a) Alaskan Native Corporation. You may be wondering, what makes ASRC Federal so special? Why are they unique? ASRC Federal is the government services subsidiary of Arctic Slope Regional Corporation, an Alaskan Native Corporation (ANC).

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Introducing ZoomInfo + Chorus.ai

Zoominfo

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Yet while 82 percent of buyers accept meetings with sellers who proactively reach out, 58 percent of them say these meetings are not valuable, according to Rain Group. What’s missing from these and other interactions?

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Wins and losses in GOVCON in FY2021

FedSavvy

As we head into the second half of FY2021, it is important to recap and analyze some of the major ($200M+) contract wins that kicked off this fiscal year. This post is a follow-up of our November 2020 blog , which highlighted some of the major wins and losses at the end of FY2020. Take note of what these wins may mean for your competition, including how they impact competitor standings in certain agencies and the success stories they can leverage for future bids.

Win 130
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How to Use ZoomInfo Webhooks to Enrich Customer Data

Zoominfo

Imagine this scenario: a marketing campaign you develop ends up going to the wrong audience, or a segmentation analysis yields incorrect results because the data wasn’t updated. Fresh, up-to-date data leads to better business outcomes by ensuring that opportunities aren’t missed. And while you can set up automated requests for your API to update your data regularly, there is an easier, more efficient solution: webhooks.

Profiling 130
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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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Wink, Inc. Releases First Quarter, 2021 Life Sales Results

Wink Intel

— FOR IMMEDIATE DISTRIBUTION — . NEWS RELEASE. . UNIVERSAL LIFE SALES HIT ALL TIME LOW. Wink, Inc. Releases First Quarter, 2021 Life Sales Results. Des Moines, Iowa. July 8th, 2021 – Wink, Inc. released the first quarter, 2021 life sales results in its 95 th edition of Wink’s Sales & Market Report. Wink’s Sales & Market Report is the insurance industry’s #1 resource for life insurance sales data, since 1997.

Sales 98
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A Primer on Media Monitoring

Netbasequid

Consumers are talking online everyday about brands and their products. Because of this, media monitoring has become integral to savvy brands’ marketing efforts. Let’s see how that looks! In this post, we’ll explore: What is media monitoring. Why brands need media monitoring. High level media monitoring methods. How media monitoring looks in action. There’s a lot to be seen and heard online – and much of it can be used by brands to inform their marketing efforts.

Win 98
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Schwab 401(k) Survey Shows Sharp Increase in Confidence and Demand for Financial Advice

Wink Intel

WESTLAKE, Texas–( BUSINESS WIRE )–Workers’ confidence about achieving retirement goals has risen sharply since last year according to a new survey from Schwab Retirement Plan Services, and so has their appetite for financial advice. The annual nationwide survey of 401(k) plan participants finds that more than half (53%) say they are very likely to achieve their retirement goals, compared to 37% in 2020.

Banking 76
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B2B SOCIAL MEDIA MARKETING STRATEGIES AND INSIGHTS YOU NEED TO KNOW

Weidert Group

Social media, once an interesting upstart, is now a monstrous force. From social causes to political agendas to sharing vital health information, social media covers (and influences) all of it. But, what benefits can marketers gain from social media? More specifically, how can that force translate into a successful B2B social media marketing strategy ?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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NEW IntelliCast Episode - 5 Tips for Nailing Your Next Job Search

SCIP

KEY TOPICS. TRAINING. COMMUNITY. NEW IntelliCast Episode. 5 Tips for Nailing Your Next Job Search. With millions of unfilled jobs in the U.S. alone, many strategy & intelligence professionals are thinking seriously about their next professional opportunity. In this conversation with Ivy Exec Co-Founder Alex Baranpuria, we talk about: The crucial first step to take before jumping into any job search.

SCIP 52
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Zoom, Slack, and Microsoft Teams flourish in a new era of remote work

Pathmatics

As the global pandemic sent shockwaves throughout the world, lockdown measures ignited a boom in remote work. While many industries struggled to weather the COVID storm, video conferencing and collaboration software vendors, including Zoom, Microsoft Teams and Slack, reaped the rewards. In fact, the use of remote collaboration software surged over 176% in May of 2020.

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What is the Key to Citizen Data Scientist Success?

Elegant BI

Are You Feeling Less Than Confident in Your Role as a Citizen Data Scientist? As a Citizen Data Scientist, your journey may have been rocky. If your business did not plan for the cultural shift, the new workflow and processes, or provide support to help you scale up with intuitive, sophisticated augmented analytics, you probably struggled to find your footing.

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Digital Workflow Automation Will Define the Future of Government Processes

Dataversity

Click to learn about author Borya Shakhnovich. In the past year and a half, we’ve seen the world transform and businesses follow suit. Many organizations were already undergoing digital transformation efforts in some capacity prior to the pandemic, but when it was evident that remote work was here to stay, these efforts became a necessity […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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News feed APIs: What are they and how are they useful to your business?

Contify

The post News feed APIs: What are they and how are they useful to your business? appeared first on Contify Market and Competitive Intelligence Platform - Blog.

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Multidomain vs. Multiple-Domain MDM: The Difference Is More Than You Think

Dataversity

Click to learn more about author Bill O’Kane. In my eight years as a Gartner analyst covering Master Data Management (MDM) and two years advising clients and prospects at a leading vendor, I have seen first-hand the importance of taking a multidomain approach to MDM. The business challenges that organizations are trying to solve with MDM are […].

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Attention Producers: Feedback requested

Wink Intel

Please provide feedback on Credit Suisse’s 2Q21 life insurance producer survey with anyone you think would be interested. Results are shared with respondents, the report should provide valuable insights. [link]. The post Attention Producers: Feedback requested appeared first on Wink.

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How ZoomInfo Engage Helps Accelerate Sales through Automation

Zoominfo

Ask any sales rep, and they’ll tell you too much of their time is spent on non-selling activities, like manual data entry, looking up prospects in siloed systems, and pushing data around spreadsheets. You need a simple, scalable way to communicate with ideal buyers—minus the inefficiencies that often come with sales prospecting. That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling.

Sales 130
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Hall of Fame, Fall of Shame: Marshall Faulk Loves Planning With Insurance

Wink Intel

It is a regular feature of being a rookie in the National Football League that at some point during training camp, the veterans will gather at an upscale establishment to eat a mountain of food — with the rookie getting the bill. In one famous example, Dallas Cowboys rookie wide receiver Dez Bryant was stuck with a $54,000 bill for a team dinner in 2010.

IT 40
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How ZoomInfo Engage Helps Accelerate Sales through Automation

Zoominfo

Ask any sales rep, and they’ll tell you too much of their time is spent on non-selling activities, like manual data entry, looking up prospects in siloed systems, and pushing data around spreadsheets. You need a simple, scalable way to communicate with ideal buyers—minus the inefficiencies that often come with sales prospecting. That’s why ZoomInfo created Engage , a sales engagement platform designed for smarter, more efficient prospecting and selling.

Sales 130
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3 Proven Ways To Engage With Clients About Annuities

Wink Intel

It’s always good time to look at the current annuity industry landscape, and what financial professionals are considering for their clients. Here are three established methods that can help generate leads to build on. Also worth considering are the asset-based linked benefit long-term care products, to potentially weave into a “while-you’re-at-it” combo sales on repositioning assets.

Sales 40
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Leading Independent Insurance Marketing Organization Introduces New Parent Brand, North American Insurance Services, and Promotes New Vice Presidents to its Sales Executive Leadership Team.

Wink Intel

FRISCO, Texas , July 2, 2021 /PRNewswire/ — North American Insurance Services is the new parent company of North American Life Plans, North American Health Plans, and North American Advisors. The new corporate brand incorporates almost 15 years of experience and expertise in the insurance industry from its founder and Chairman of the Board, Eugene Woznicki and its President, Andy Dastur , CLU, CFP.

Sales 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Wirehouse Wealth Management Firms Struggle To Keep Advisors Satisfied

Wink Intel

Despite the massive, industry-wide disruption caused by the COVID-19 pandemic, booming financial markets and significant gains in production have boosted overall financial advisor satisfaction this year. But not all advisors are feeling the warm glow of support from their firm. “Advisor satisfaction is directly linked to retention and brand advocacy, so firms that want to get the most out of their advisors need to invest in providing them with the best tools and support to do their jobs effectiv

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Haven Life Introduces A Newly Priced Haven Term, Making It More Affordable For Families To Help Financially Protect Their Loved Ones

Wink Intel

NEW YORK , June 30, 2021 /PRNewswire/ — Haven Life , the customer-centric life insurance agency backed and wholly owned by Massachusetts Mutual Life Insurance Company (MassMutual), is today unveiling new pricing for the medically underwritten term product, Haven Term, that makes it even more affordable for you to financially protect your loved ones.

IT 40
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New Study Finds a 13% Increase in Average Retirement Savings Year Over Year, Up to $98,800

Wink Intel

Over a year since the pandemic put millions out of work and and onto government aid, Americans’ finances are reportedly bouncing back. More than half of Americans say they’re in financial recovery mode, according to Northwestern Mutual’s latest 2021 Planning & Progress Study that surveyed 2,000-plus American adults in March 2021. The annual study found that both personal savings and retirement nest eggs have grown year over year: Average personal savings have increased over 10% ($65,900 to $

Finance 40
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EquiTrust Recognized Among “Ward’s 50” of Top Life and Health Insurance Companies for 2021!

Wink Intel

For 31 years, the Ward Group has analyzed the financial performance of over 700 US-based life and health insurance companies. To be among the Ward’s 50, each company must pass all safety and consistency screens, and have achieved superior performance over the five years analyzed. EquiTrust Life Insurance Company earned this prestigious recognition for their performance from 2016 through 2020. “We are honored to receive this prestigious recognition for the fourth consecutive year, and

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.