Fri.Jun 23, 2023

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6 strategic imperatives for your next data strategy

CIO

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. It can also help organizations enter new product or service markets, as well as improve innovation, maintenance of physical assets, and ESG. The problem is today, just 13% of organizations excel at delivering on their data strategy.

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How Crayon Onboarding Empowered MiQ to Achieve 70% Battlecard Adoption

Crayon

From the very first time Rachel Foskett, VP of Global Product Marketing at MiQ, met with Crayon, she had high expectations for her onboarding experience — and she knew that to run a thriving CI program she would need to start by generating goodwill for competitive intelligence across her company.

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Realizing the promise of low-code/no-code

CIO

Businesses that adopt a low-code/no-code-enabled platform find they’re freed from heavily depending on dedicated IT when non-technical users can more easily pursue application development. But low-code/no-code’s value far exceeds this key benefit. In today’s world, as technology changes at lightning speed, a low-code/no-code platform provides the critical foundation enterprises need to quickly adapt to modern technology, paving the way for future growth.

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Top Customer Experience Metrics to Watch in 2023

mention

Customer experience is not just some extravagant term for brands to use in their marketing campaigns. Although customer experience cannot be expressed in numbers, it is directly associated with some individual concrete metrics that could reveal a lot about how customers feel about your business. These concrete metrics are called _customer experience metrics _and watching them has some benefits for your business: First off, you could measure the effectiveness of your strategies.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Volkswagen drives the automotive industry cloud forward

CIO

Industry clouds are increasingly becoming go-to solutions for IT leaders seeking services tailored to their verticals. For most enterprises, this involves deploying existing industry-specific offerings from SaaS providers or hypervisors. For the innovative few, co-creating custom industry solutions in conjunction with cloud providers can not only fulfill an internal need but also provide the opportunity to develop a new source of revenue from their IT IP.

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What keeps IT leaders up at night?

CIO

IT leaders are under enormous pressure to modernize their IT organizations to keep pace with innovation and their competition. Determining the right mix of technologies and methodologies to support an entire organization can be overwhelming – and can keep IT leaders up at night. To gain a better understanding of what IT leaders are focused on when it comes to modernization Rocket Software conducted a survey of 275 U.S.

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Learning from Leaders: Competitive Intelligence in Health & Life Sciences

Fuld

Join our webinar on June 27th at 10-11am ET In response to the economic downturn, supply chain disruption, and geopolitical tensions, companies are increasingly relying on competitive intelligence and research. Join our webinar to gain critical insights and maximize your competitive advantage in the rapidly changing landscape of the Health & Life Sciences sector.

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Piyush Chowhan, CIO, Panda Retail: Leadership positions demand tough decisions

CIO

With more than two decades of experience working in global consumer and retail companies, Piyush Chowhan is passionate for transforming businesses by leveraging technology. Currently the CIO of Saudi Arabia-based Panda Retail Company, he’s focused on building innovative digital strategies to maximize today’s opportunities and prepare the organization for future disruptions.

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6 Audiobook Recommendations from the Owler Team

Owler

Audiobooks We Love Born a Crime Author: Comedian, host, and keynote speaker at the 2023 Meltwater Summit, Trevor Noah authored this book. About the book In Noah’s debut book, he recounts his experiences and the oppression he faced growing up in South Africa. He shares personal stories alongside thoughts on South Africa’s culture, systems, and history while adding humor to the equation.

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7 Strategies to Gather (and Actually Use) Competitive Intel from Employees

Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

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How to Conduct Tech Market Research

Alpha Sense BI

The technology industry is evolving at a rapid clip—new innovations, trends, and market players are emerging every day. For tech companies wanting to stay competitive in the current economic climate, market research is imperative. It enables companies to understand the market and competitive landscape, stay informed on competitors’ moves, and track rapidly evolving consumer preferences.

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Why Companies Need Competitive Intelligence Software and How to Choose the Right One

Netbasequid

Competitive intelligence software equips businesses with the tools and insights to navigate a highly competitive market. By leveraging comprehensive data and actionable intelligence about competitors, companies can make well-informed decisions, anticipate market trends, and gain a competitive edge. With the constant evolution of business landscapes, competitive intelligence software has become an essential asset for companies seeking to thrive in today’s dynamic and rapidly changing market

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When to Use AutoML vs. Manual ML: A Full Guide

Dataversity

Automated machine learning (AutoML) is a set of tools and techniques that automate the design, training, and deployment of machine learning models. AutoML has become essential due to the amount of data involved when creating ML models, helping to save a significant amount of time, human resources, and money. Although manual machine learning is not obsolete, automating […] The post When to Use AutoML vs.

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Scaling AI? First—get your data storage right

CIO

I’ve always rooted for the underdog. Maybe it’s the satisfaction of winning against all odds. Or it’s just mad respect for the struggle, passion, and tenacity that underdogs often exhibit in the face of significant obstacles. Like the real-life story of Billy Beane in the movie Moneyball. As the general manager of the Oakland Athletics, Beane used data and analytics to find undervalued baseball players on a shoestring budget.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Logical Data Management for Environmental, Social, and Governance (ESG) Initiatives

Dataversity

Driven in large part by a growing awareness of the effects of unchecked carbon emissions, environmental, social, and governance (ESG) initiatives have been gaining momentum across companies in Europe and, more recently, the U.S. Some verticals, notably financial services, are beginning to tie ESG information directly to investment decisions, while all companies are realizing that […] The post Logical Data Management for Environmental, Social, and Governance (ESG) Initiatives appeared first