Crayon
AUGUST 23, 2021
Back-to-school season is always an exciting time of year. Classmates come together to trade tales of summertime adventure (and, eventually, employment). Teachers brainstorm new ways to engage and empower their students. Parents wonder how their kids are getting so old.
Cipher
AUGUST 23, 2021
The field of market research is highly complex and continuously evolving, with new research strategies and techniques constantly being innovated by market research practitioners. But while it’s true there are many different types of research, all market research can be characterized as one of two categories: primary market research or secondary market research.
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Smart Data Collective
AUGUST 23, 2021
Attention all marketing professionals! The era of big data has arrived. Whether you’re a company looking to market its products and services to new audiences, an affiliate marketer hoping to maximize their income streams or another individual involved in the industry, there are umpteen ways in which big data is influencing the realm of marketing and sales.
Netbasequid
AUGUST 23, 2021
Contrary to a one-off competitive social listening analysis, establishing benchmarks around competitive performance and tracking them over time is how you monitor competitors online. With today’s social listening tools, there’s no reason for your brand not to have a better grip on competitive movement within your industry. With each passing day, brands are becoming increasingly savvy with their competitive intelligence.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Weidert Group
AUGUST 23, 2021
The advantages of local suppliers have always appealed to manufacturers that care about their communities , their sustainability , and their role in building networks that support small and local businesses. Pandemic-induced bottlenecks and other disruptions revealed global supply chain vulnerabilities that point to the potential benefits of a local sourcing strategy.
SpyFu
AUGUST 23, 2021
If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review the structure of your content and bring it back to be indexed. When you build your website to make it easier for these bots to find and parse important information, you’re not just setting your website up for higher rankings; you’re building a seamless experience for human users as well.
Competitive Intelligence Brief brings together the best content for intelligence professionals from the widest variety of industry thought leaders.
SpyFu
AUGUST 23, 2021
Google Display Advertising is hands down one of the best options for marketers who want to reach out to a large audience. The Google Display Network can give you access to over 90% of all internet users, which is remarkable in itself. And, to top it off, it provides excellent targeting options to ensure that your ads are displayed only to a relevant audience.
SCIP
AUGUST 23, 2021
This case study shows how Equifax leveraged a thought leadership webinar program to inform & challen. TRAINING & CERTIFICATION. KEY TOPICS. ONLINE COMMUNITY (WORKPLACE). UPDATE YOUR PROFILE. Insight Exchange: How Equifax is Expanding CI Influence Through a Webinar Program. Many insight teams struggle to build their internal brand as a driver of thought leadership.
Dataversity
AUGUST 23, 2021
Click to learn more about author Rajesh Ganesan. The current corporate landscape is populated by remote workers, many of whom are using non-sanctioned devices to access corporate applications and services. This transition to remote work is placing many companies at risk. According to the 2021 Digital Readiness Survey, 83% of information technology professionals say that the recent […].
Wink Intel
AUGUST 23, 2021
NEW YORK–(BUSINESS WIRE)–Aug. 16, 2021– AIG Life & Retirement, a division of American International Group, Inc. (NYSE: AIG), today announced that Bryan Pinsky has been named President, Individual Retirement and Tim Heslin has been named President, US Life Insurance. “Bryan and Tim are exceptional leaders and innovators, and their strategic insight and product expertise will drive our businesses to continue to deliver the very best experience to our customers and distributio
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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.
Dataversity
AUGUST 23, 2021
Click to learn more about author Andreea Jakab. In part one of this series, we discussed blockchain security. To achieve the full potential of your application and of the blockchain technology, and to benefit from the digital transformation it can bring to enterprises, you should concentrate on and invest in the proper infrastructure to support it. Let’s go into […].
Wink Intel
AUGUST 23, 2021
MINNEAPOLIS–( BUSINESS WIRE )–Allianz Life Insurance Company of North America ( Allianz Life ) announced today that it has teamed up with Morningstar Investment Management LLC to help individuals allocate their retirement savings to its annuity products through the Morningstar Retirement Manager service. The Allianz Lifetime Income+ Annuity with the Lifetime Income Benefit will be the first Allianz Life product to be added as Allianz Life enters the defined contribution market.
SpyFu
AUGUST 23, 2021
Customer acquisition cost, or CAC, is a crucial metric to determining the success of your marketing campaigns. In plain terms, CAC is a calculation of how much money it costs you to acquire one customer. The word to focus on in that definition is “customer.” It's important when you're calculating your CAC to only focus on your new customers. For example, if you work at a SaaS company that operates on the freemium model, users of the free version are not customers and, therefore, shouldn't be inc
Wink Intel
AUGUST 23, 2021
OLDWICK, N.J.–( BUSINESS WIRE )–The prolonged low interest rate environment has allowed publicly traded life/annuity (L/A) insurers to strengthen their balance sheets by replacing higher-cost debt with often significantly lower-cost alternatives, according to a new AM Best special report. The Best’s Special Report , titled, “Publicly Traded L/A Insurers Reduced Leverage, Improved Liquidity in 2020,” states that the aggregate unadjusted total debt-to-capital ratio for the 16 public
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Wink Intel
AUGUST 23, 2021
SPRINGFIELD, Mass.–( BUSINESS WIRE )–With summer in full swing, Americans are increasing their spending from last summer and preparing for new financial realities according to new research from Massachusetts Mutual Life Insurance Company ( MassMutual ). Experiencing financial impacts from the rise in social gatherings and re-openings, Americans are spending an average of $765 more per month compared to the summer of 2020, with Millennials and Gen Z reporting an average of spending $1
Wink Intel
AUGUST 23, 2021
Connecticut passed a rule this week governing the recommendation and sales of annuity products within the state in a move that the American Council for Life Insurers (ACLI) called a “huge victory for consumers.” In doing so, Connecticut became the 16th to state to pass regulation or legislation based on a model rule by the National Association for Insurance Commissioners (NAIC).
Wink Intel
AUGUST 23, 2021
Studies have shown that Americans can benefit from guaranteed income products (GIPs) in their retirement portfolios, but they are faced with a maze of complex product choices from an industry with regulatory and legal challenges. In a new report, entitled “Are There Enough Annuities?” Morningstar laid out the challenges the industry faces in trying to encourage more Americans to “gipify.” Click HERE to read the full story via Financial Advisor.
Wink Intel
AUGUST 23, 2021
Annuities have existed as a concept for thousands of years, but they aren’t used very often by today’s retirees — and part of that has to do with their name. Click HERE to read the full story via InvestmentNews. Wink’s Note: You know- I see these “survey results” and “research findings” about once a year. Everyone should know by now that if you say the “A” word, people are going to run; but if you mentioned “guaranteed income,” prospects sa
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Wink Intel
AUGUST 23, 2021
Lincoln Financial Group, parent to the independent broker-dealer Lincoln Financial Network, and a former recruiter settled an age discrimination claim that alleged the recruiter, Louis Hanna, was fired in October 2017 for “poor performance.”. Click HERE to read the full story via InvestmentNews. The post Lincoln Financial settles age discrimination claim with former recruiter appeared first on Wink.
Wink Intel
AUGUST 23, 2021
Most lifetime annuities are irrevocable. But three months ago a Canadian company, Purpose Investments, began offering the Purpose Longevity Pension Fund, a lifetime annuity with an exit door. You can put your money in now, start collecting a monthly income, and then change your mind later, retrieving what’s left of your principal. Yikes. Doesn’t a redemption right destroy the economics of longevity pooling?
Wink Intel
AUGUST 23, 2021
NEW YORK , Aug. 19, 2021 /PRNewswire/ — As COVID-19 and the proliferation of digital everything profoundly changed how the world operates, Deloitte’s fourth annual “ Global Blockchain Survey ” finds that the financial services industry (FSI) must accelerate toward product modernization and distribution to achieve economic growth.
Wink Intel
AUGUST 23, 2021
CORNELIUS, N.C. , Aug. 11, 2021 /PRNewswire/ — Financial Independence Group, LLC (FIG), a leading financial services conglomerate working with independent financial advisors and insurance companies, specializing in annuities, long-term care, and life insurance products, is pleased to announce Jeremy Green will lead its Advanced Strategies division as Director.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Wink Intel
AUGUST 23, 2021
MILWAUKEE , Aug. 18, 2021 /PRNewswire/ — Although it’s the leading cause of death for children under 19, according to the National Cancer Institute , childhood cancer research only receives 4% of funding from the federal cancer budget. Northwestern Mutual, through its Foundation, is advancing the search for better treatments and cures for pediatric cancer and supporting the next generation of diverse researchers through Alex’s Lemonade Stand Foundation’s Pediatric
Wink Intel
AUGUST 23, 2021
A look at how regulators are reclaiming oversight of annuity sales. Bruce Ashton, partner, Employee Benefits and Executive Compensation Practice Group at Faerge Drinker Biddle & Reath, discusses the latest news on the state and federal regulation of annuities, including: How the Biden administration will approach redefining “fiduciary”. Whether the industry can again win in court to stop restrictive annuity sales regulation.
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