Crayon

AUGUST 18, 2021

No matter how experienced you are as a product marketer, one aspect of the role that’s often a challenge is properly conveying the difference between features and benefits. You yourself may see the dividing line very clearly—it’s getting others up to speed that causes friction. And when it comes to creating messaging that speaks to features and benefits, it’s important to know how to speak to each, when to speak to each, and what specific nuances make these closely related aspects of your produc

Win 617

Win Marketing Marketing IT 617

Cipher

AUGUST 18, 2021

It’s imperative for organizations to have a robust, battle-tested competitive strategy that guides their decision making and resource allocation. A competitive strategy dictates how an organization can build a competitive advantage over competitors, and in turn create a superior market position that enables them to perform better in the long term.

Competitive 557

Competitive Advantage Advantage Marketing 557

Smart Data Collective

AUGUST 18, 2021

When applied to the hiring process, data analytics can help you strategically grow and manage your team with greater accuracy and success. More companies are using big data to create a stronger company culture. 50% of business owners consider big data to be the most effective hiring method, a Global Recruiting Trends survey reveals. Moreover, big data can also improve talent retention by 56% and better clarify skills gaps by 50%.

Management 338

Management Predictive Analytics Benchmarking Human Resources 338

Tinuiti

AUGUST 18, 2021

Leading independent performance marketing firm lands on the annual list after a banner year of growth for the company despite the pandemic.

Marketing 246

Marketing Marketing 246

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

IT

Smart Data Collective

AUGUST 18, 2021

Big data has radically changed the accounting profession. Accountants are using new software with sophisticated machine learning algorithms to better address the nuances of their situations. They are also using more advanced data analytics tools to make more meaningful insights into the nature of their clients’ financial matters. Cloud technology has also helped accountants.

Restaurants 295

Restaurants Algorithm Finance Startups 295

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period. Our research has shown how much sales calls have changed in the last year. There are more touchpoints per closed-won deal.

Sales 130

Sales Benchmarking Market Segmentation Education 130

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. That’s all the more important during this tumultuous post-pandemic period. Our research has shown how much sales calls have changed in the last year. There are more touchpoints per closed-won deal.

Sales 100

Sales Benchmarking Market Segmentation Education 100

Dataversity

AUGUST 18, 2021

Click to learn more about author Keith Neilson. Multi-cloud is positioned to take over this year, as over 90% of enterprises worldwide are expected to depend on a blend of on-prem/dedicated private clouds, multiple public clouds, and legacy platforms by 2022. While countless organizations are racing to incorporate the cloud into their business model, this […].

Learning 93

Learning Business Security Security 93

Moz

AUGUST 18, 2021

The key to good reporting is making sure your data elicits the key thought, implication, or decision that you want to leave the reader with. To do that, you'll need to make smart choices in how you choose and display your data. Here's how.

Win 73

Win 73

Similarweb

AUGUST 18, 2021

What started as an American craze for deep discounts on toys and electronics is now an international shopping frenzy. . With the addition of Cyber Monday and Small Business Saturday, Black Friday’s lengthening its stride – taking us from Thanksgiving right into the holiday season. . The hype extended over an entire month in 2020 – and looks like 2021’s going to follow suit. .

Sales 64

Sales Marketing Marketing Win 64

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Leaders in competitive intel know that the employees who interact with customers and prospects every day hold valuable competitive insights that could help win sales. But they don’t have a good plan or system to gather, organize, and share these insights with the stakeholders who need them. In this eBook, we outline 7 strategies to make it easier to build and scale an employee sharing program that will drive competitive advantage.

Competitive

Elegant BI

AUGUST 18, 2021

This is the second and final article in the ‘I Quit’ series. These articles are meant to provide you with some insight into the resignation process from an employer perspective. In this article, I will discuss what happens (or should happen) after you tell your manager you are leaving the company. As I mentioned in the first article, entitled, ‘ I QUIT!

Management 52

Management Business Learning IT 52

Thinknum

AUGUST 18, 2021

Product Updates See Through the Bull: Track Private Business Activity Like Never Before with Alternative Data Savvy private equity investors leverage alternative data to bridge the information gap between public and private markets. Download our latest deck, “ See Through the Bull: Track Private Business Activity with Alternative Data ”, to learn how Thinknum data powers private equity investment decisions.

Banking 52

Banking Research Learning Management 52

Engage3

AUGUST 18, 2021

Engage3’s Price Image Management Suite Secures 100%+ growth rate. “…in 2021 we are on track to double the number of customers subscribing to our Price Image Management Suite.” Edris Bemanian, CEO of Engage3. PRESS RELEASE – Davis, CA – August 18, 2021 – Engage3, which helps retailers and brands profitably grow revenue and drive store trips by tracking and optimizing their Price Image, today announced its placement amongst the top 15 fastest growing companies in Sacramento Business Jo

Retail 52

Retail Business Competitive Intelligence Commerce 52

Evalueserve

AUGUST 18, 2021

Carefully tailoring the model risk management (MRM) processes to model tiers has become an increasingly important goal for financial institutions worldwide. However, this process can be confusing and daunting in practice due to competing expectations of developers, users, and regulators with limited resources. During the RiskMinds event in late May, many industry leaders shed light on this complex process and introduced new ideas for a risk-based approach to MRM.

Management 52

Management Banking Loss Globalization 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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mention

AUGUST 18, 2021

If you’ve been on YouTube for at least a year now, then you might have heard — or in fact, not heard — that Google has completely severed the connection between YouTube and Google Analytics as of February this year. What this means is that businesses who were previously tracking their YouTube analytics and data on Google Analytics can now no longer see their channel data appear on the platform.

Algorithm 246

Algorithm Finance Learning Business 246

SpyFu

AUGUST 18, 2021

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of the world’s most popular search engine. In 2020, about 267 million different Americans used Google; that’s about 80% of everyone in the U.S. With all those potential eyeballs, it’s no wonder PPC advertising can be an effective method for building leads, promoting your business, and driving sales.

Win 105

Win Sales Learning Research 105