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Data Mining Technology Helps Online Brands Optimize Their Branding

Smart Data Collective

Data mining technology is one of the most effective ways to do this. By analyzing data and extracting useful insights, brands can make informed decisions to optimize their branding strategies. This article will explore data mining and how it can help online brands with brand optimization.

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The top 15 big data and data analytics certifications

CIO

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

They won’t be able to optimize their paid ads strategy without collecting data on user engagement. But does every business have the search engine marketing expertise, resources and knowledge of data analytics to manage paid search? You can use data mining tools to find new keywords to target.

Knowledge 317
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What are decision support systems? Sifting data for better business decisions

CIO

A DSS leverages a combination of raw data, documents, personal knowledge, and/or business models to help users make decisions. The data sources used by a DSS could include relational data sources, cubes, data warehouses, electronic health records (EHRs), revenue projections, sales projections, and more.

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Data Analytics Technology Proves Benefits of an MBA

Smart Data Collective

But big data can also help demonstrate the importance of pursuing a degree in business as well. Data analytics technology is constantly shedding new insights into our lives. Many things are well observed through anecdotal experiences, but we have had a hard time proving them before data analytics technology became mainstream.

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What is a data engineer? An analytics role in high demand

CIO

Their primary responsibility is to make data available, accessible, and secure to stakeholders. This IT role requires a significant set of technical skills, including deep knowledge of SQL database design and multiple programming languages. They visualize and design an organization’s enterprise data management framework.

Knowledge 836
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What is a business intelligence analyst? A key role for data-driven decisions

CIO

Business intelligence (BI) analysts transform data into insights that drive business value. This level demonstrates working knowledge of relevant BI concepts, techniques, and tools. You can be certified as a Practitioner, which is the designation awarded if you score above 50% on all three exams.