article thumbnail

10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 893
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Personalization through list segmentation gives your customers exactly what they want.

Marketing 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketer’s Guide to Email List Segmentation

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Personalization through list segmentation gives your customers exactly what they want.

Copywrite 130
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Personalization through list segmentation gives your customers exactly what they want.

Marketing 124
article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.) If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. Document your research.

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Research from Optimove shows that young, fast companies derive 30% of revenues from existing customers. Cross-selling is something you’ll be familiar with. Focus on value.

Sales 107
article thumbnail

How We Became Digital Marketers in Just One Summer

Moz

It’s going to be a whole lot easier talking with your copywriter and media team (and being taken seriously by them), if you have an understanding of how the text ads are built. Search marketing (both paid search and organic search) are perfect examples of inbound, as they reach prospects at the moment they’re doing their research.