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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. This tactic is particularly influential for e-commerce websites.

Marketing 219
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The Marketer’s Guide to Email List Segmentation

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with — like retail, hospitality, or banking. This tactic is particularly influential for e-commerce websites.

Copywrite 130
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List Segmentation: The Key to Email Marketing

Zoominfo

In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. For industry think about the different types of businesses you work with—like retail, hospitality, or banking. This tactic is particularly influential for e-commerce websites.

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.) If you’re marketing a local business that hasn’t created a B2B offering yet: Research your neighborhood and your community to determine what kinds of businesses are present around you. Document your research.

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Shopify SEO: The Guide to Optimizing Shopify

Moz

Since this is very often an important component of e-commerce SEO, we thought it would be good to share the ones that apply to Shopify. This is probably the highest priority structured data to have on any e-commerce site, so it’s great that many themes do this for you. Keyword research. Robots.txt file.

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How We Became Digital Marketers in Just One Summer

Moz

It’s going to be a whole lot easier talking with your copywriter and media team (and being taken seriously by them), if you have an understanding of how the text ads are built. A conversion might be a completed sale for an e-commerce company, a submitted lead form for a B2B software company, or a new subscriber for an online publication.