article thumbnail

10 most in-demand generative AI skills

CIO

Relevant job roles include AI copywriter, content strategist, AI content analyst, AI graphic designer, AI video producer and editor, AI chatbot content developer, and AI content compliance manager. AI chatbot AI chatbots have become commonplace in modern society, especially in e-commerce, customer service, and retail.

Copywrite 893
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way.

Marketing 219
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketer’s Guide to Email List Segmentation

Zoominfo

For industry think about the different types of businesses you work with — like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way.

Copywrite 130
article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way.

Marketing 124
article thumbnail

5 methods to adopt responsible generative AI practice at work

CIO

Get over writer’s block, spruce up designs You don’t have to turn your whole writing process over to an AI just to get help with brainstorming, copywriting and creating images or designs. Organizations will want to have a very clear policy on using generated images to avoid the more obvious pitfalls.

Copywrite 601
article thumbnail

B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.) A really good copywriter will partner up to tell the story of your business while also accurately portraying its unique voice. Entertainers (comedians, musicians, DJs, performance troupes, etc.)

article thumbnail

7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Retailer Target does this well by utilizing different cross-selling techniques. Cross-selling is something you’ll be familiar with.

Sales 107