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10 most in-demand generative AI skills

CIO

Most relevant roles for making use of NLP include data scientist , machine learning engineer, software engineer, data analyst , and software developer. TensorFlow Developed by Google as an open-source machine learning framework, TensorFlow is most used to build and train machine learning models and neural networks.

Copywrite 894
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 219
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article thumbnail

List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 124
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5 methods to adopt responsible generative AI practice at work

CIO

Get over writer’s block, spruce up designs You don’t have to turn your whole writing process over to an AI just to get help with brainstorming, copywriting and creating images or designs. Start small with areas that aren’t critical and learn from what works.

Copywrite 666
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.) Now, based on what you’ve learned, brainstorm an offering that might be appealing to this audience. Let’s hypothesize that we’ve decided Moz would be a perfect client, and we’ve spent some time on the web learning about them.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

For example, a fast-food restaurant employee asking if you’d like fries with your order or a phone retailer asking if you’d like to bundle your handset with a cover. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers. Cross-selling is something you’ll be familiar with.

Sales 107
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How We Became Digital Marketers in Just One Summer

Moz

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. I want to learn something about marketing that I might not learn in the classroom. I want to learn a foundational skill that can be applied in many different aspects of business.