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10 most in-demand generative AI skills

CIO

The recent AI boom has sparked plenty of conversations around its potential to eliminate jobs, but a survey of 1,400 US business leaders by the Upwork Research Institute found that 49% of hiring managers plan to hire more independent and full-time employees in response to the demand for AI skills.

Copywrite 894
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5 methods to adopt responsible generative AI practice at work

CIO

AI tools that summarize calls with customers and clients can help managers supervise and train staff. Get over writer’s block, spruce up designs You don’t have to turn your whole writing process over to an AI just to get help with brainstorming, copywriting and creating images or designs.

Copywrite 635
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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry-level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 219
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Facebook Ad Strategy for Ecommerce: A Complete Guide

CXL

According to Insider Intelligence, online retail sales will reach $7.4 trillion by 2025 , making up around one quarter of all retail sales. In this article, you’ll learn how to use customer insights and competitive analysis to develop a powerful Facebook ad strategy for your ecommerce that engages, converts, and drives revenue growth.

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List Segmentation: The Key to Email Marketing

Zoominfo

For industry think about the different types of businesses you work with—like retail, hospitality, or banking. Think about it, even though an entry level copywriter and a VP of marketing technically work in the same department, you wouldn’t approach them in the same way. What do I need to start segmenting my email lists? Don’t wait!

Marketing 124
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Many retailers need these services, too. Retailers (clothing, gifts, equipment, furniture, etc.) A travel agency could manage business trips. Read the guidelines of any other platform (like Yelp or TripAdvisor) to know what is allowed in terms of review management. can create special packages for businesses.

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How We Became Digital Marketers in Just One Summer

Moz

Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. I want to learn something about marketing that I might not learn in the classroom. I want to learn a foundational skill that can be applied in many different aspects of business.