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7 Market Research Examples for Competitive Intelligence

Cipher

Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??

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Banking on customer experience and security via technology-based innovation

CIO

Customer experience and security But as in most industries, customer expectations and security challenges continue to grow along with technological advances. Banks continue investing in technologies that make the customer experience seamless, including mobile apps and peer-to-peer payments.

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How CIOs can unite sustainability and technology

CIO

As technology continues to take a larger role in corporate sustainability practices, CIOs can play a key role in driving both business value and environmental, social, and governance (ESG) performance. In fact, creating and implementing a comprehensive sustainable technology strategy must now be the core mission of a purpose-driven CIO.

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With generative AI, IT must deliver knowledge…not just technology

CIO

IT organizations have responded in kind, with 52% already building or deploying GenAI solutions according to Dell research 1. It is unique because it is both massively technology-driven and can affect every type of job in an organization. Some have compared it to how the internet fundamentally changed the workplace.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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ST Engineering showcases applications of new technologies to stay ahead of disruption

CIO

The advent of new technologies has accelerated the rate of innovation and disrupted the business landscape as we know it. As the pace of innovation speeds up, tomorrow’s front runners are those who readily embrace disruptive technologies to spearhead new business models and capture new avenues of growth.

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Accelerating Aerospace Organizational Innovation, Speed, and Resilience with Digital Technologies

CIO

Their products, research, and technologies are changing the way the world works. The impact of space technology, on other industries, is wide and vast, and the innovation ripple of research has spurred many high-profile products, including Teflon and CAT scans, as well as many more developments from NASA.

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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The State of Business Intelligence in 2022

Speaker: Howard Dresner & Chandrashekar (a.k.a. LSP)

In hyper-competitive markets, modern businesses need to stay dynamic and always be evolving. Given the rapid adoption of BI & analytics—across teams, locations, and hierarchies—for data-driven decision-making, it's crucial for businesses to align their technology capabilities and end-user needs.