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Harnessing Sales Teams as a Source Of Competitive Intelligence

Aqute Intelligence

Your sales team. Unleashing the power of sales as CI agents When it comes to competitor analysis and market research, we often overlook the closest source of first-hand competitor insights – our own sales teams. From your interactions, do you sense any gaps in our current offerings compared to the competition?

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Going Deeper with Competitive Intelligence: Gartner, Forrester, IDC and Beyond

Aqute Intelligence

You've likely seen their broad overviews, which outline the competitive landscape and give you some insight into who's in your niche. Do these resources offer an in-depth view of your competitive landscape? Utilizing sophisticated research techniques, they offer frameworks that generate a complete picture of the sector.

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Competitor mention on sales call

Zoominfo

Scenario When researching technology, buyers often encounter a bewildering amount of information about the many offerings available to them. When competitors are mentioned on a sales call, run an automated nurture program that highlights your advantages over their offering.

Sales 100
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York IE Enhances Collaborative Market and CI Research Platform

ArchIntel

The investment company said the new teams feature enables startup employees to collaboratively research companies and markets then share their findings with colleagues. The company said that as a startup grows, it can become challenging to keep everyone aligned behind the same market strategy and competitive landscape.

Research 104
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How to do competitive intelligence research

Aqute Intelligence

Want to do your own competitive research? The good news is that there’s no secret formula, and anyone can gather competitive intelligence. How could we support our sales team? Your answers to these questions should give you some idea of the scope of your research. What do our salespeople need to know? ·

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The Dos and Don’ts of Building a Global Sales Strategy

Zoominfo

Creating a global sales strategy is one of the most important and challenging exercises for a business. When we built ZoomInfo’s global sales team, we gained some valuable insights. We share these lessons with you today in the spirit of elevating both the sales profession and the remarkable people that work in it across the globe.

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How to Conduct Competitive Intelligence Research

Owler

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?