ATTEST

OCTOBER 16, 2019

Research found that Absolute Radio’s audience of “Reluctant Adults” (people who balance responsibility with adventure) were 80% more likely than the UK average to have hired a vehicle in the last 12months. The research was used to create tailored marketing campaigns, which helped the brand take root abroad.

Commerce 52

Commerce Retail Restaurants Gaming 52

Moz

JUNE 8, 2020

Now it’s time to research specific demand. Crosscheck demand via keyword research tools. Free keyword research tools like Answer the Public or the Google Adwords Keyword Planner can also help you assess large-scale demand. Assess local demand. How do you know what’s most needed at a local level? Ask, listen, repeat.

Alliance 72

Alliance Business Marketing Marketing 72

ATTEST

OCTOBER 16, 2019

Research found that Absolute Radio’s audience of “Reluctant Adults” (people who balance responsibility with adventure) were 80% more likely than the UK average to have hired a vehicle in the last 12months. The research was used to create tailored marketing campaigns, which helped the brand take root abroad.

Commerce 40

Commerce Retail Restaurants Gaming 40

Moz

JANUARY 28, 2019

These include companies that are by nature B2B (wholesalers, suppliers) and companies that are B2C but could have a B2B offering (restaurants, event sites). This can work especially well for restaurants located in large business districts, but almost any food-related business could create a corporate offering that incentivizes loyalty.

Restaurants 60

Restaurants Marketing Marketing Travel 60

Moz

JUNE 21, 2020

Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. I’m convinced that, given the choice, customers would always prefer restaurants to have in-house delivery staff, but it’s hard to compete nowadays with the big name last-mile platforms.

Information 75

Information Restaurants Commerce Competitive 75

Moz

JUNE 21, 2020

Restaurants, grocers, and a wide variety of retailers have spent the past two months forging paths from shelves to customers’ front doors to meet demand. I’m convinced that, given the choice, customers would always prefer restaurants to have in-house delivery staff, but it’s hard to compete nowadays with the big name last-mile platforms.

Information 66

Information Restaurants Commerce Competitive 66

Moz

JANUARY 18, 2021

While there are patterns across the updates, thematically, each update seems to contain both new elements and some adjustments to old elements, and my own analysis suggests that the patterns (the same sites winning and losing, for example) aren't as prominent as we imagine. Is it getting better or worse? What can we do now?

Commerce 59

Commerce Algorithm Restaurants Globalization 59

Moz

DECEMBER 9, 2020

Your business may be e-commerce (like the Dollar Shave Club), or offer digital services (like Credit Karma), or sell via print catalogue or other remote methodology. Yet another hybrid would be a model like the Vermont Country Store, with its brick-and-mortar shops, e-commerce shopping, and huge volume of print catalog-driven sales.

Business 71

Business Commerce Win Restaurants 71

Moz

JANUARY 13, 2021

This campaign supported not only the hotels and attractions in the city, but also the local restaurants and small businesses. The organization went so far as to create local-centric mini itineraries based off of current restrictions, optimizing for local tourism and attraction-related keywords, and widely distributing new COVID-19 content.

Travel 61

Travel Restaurants Commerce Loss 61

Moz

DECEMBER 5, 2018

All you need is the right tools for the research phase! We’re going to use Moz’s Link Intersect tool to do this research for Bottger Mansion. For a local restaurant, being cited by this publication could be valuable. Note that these aren’t absolutely direct competitors, but they share a city and an overall industry.

Profiling 52

Profiling Restaurants Hospitals Travel 52

Datapine Blog

AUGUST 29, 2022

Awarded the “best specialist business book” at the 2022 Business Book Awards, this publication guides readers in discovering how companies are harnessing the power of XR in areas such as retail, restaurants, manufacturing, and overall customer experience. It is not a manual, so a data scientist looking for instructions would be disappointed.

Data Mining 105

Data Mining Predictive Analytics Startups Data Analysis 105