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Micro transformation: Driving big business benefit through quick IT wins

CIO

And when performed strategically in succession as Mahon has done at Werner, such quick wins can lead to much larger business transformation over time — with less big-bang disruption and change management thanks to measurable proof of enhancement along the way. It gets contagious — you do one and it leads to others.”

Win 613
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How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

From building an optimized profile to mastering advanced search functionalities, you'll gain the tools for competitor analysis. Building org charts Examine the profiles of employees at various levels within the target company. Individual profiles can give you information about the responsibilities of a sales rep.

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A guide to delivering an exceptional e-commerce experience

bazaarvoice

Convenience, innovation, personalization, and customer connection — some of the traits needed to deliver an exceptional e-commerce experience for your shoppers. Just like moviegoers, shoppers also want an elevated experience , whether that’s in a physical store or an e-commerce store. Benefits of a strong e-commerce experience.

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11 Effective CBD SEO Strategies to Drive More Traffic to Your Website

E2M

Create Educative and Informative Content The biggest challenge the CBD industry faces is generating awareness. So, when devising your SEO for CBD websites, creating educational and informative content needs to be your priority. That’s the reason you need to optimize your Google Business Profile, formerly Google My Business page.

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. If conscious local shopping is the goal, education is the key to helping customers make informed choices.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

CXL

These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. GymShark , for example, got people to take part in its 66 Days: Change your Life fitness challenge (#gymshark66) by giving them the chance to win a GymShark membership. Video Shopping Ads.

Sales 95
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Omnichannel Marketing: 7 Examples to Improve Customer Experience

CXL

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. As McKinsey research notes: “Given the choice of in-person, remote, and e-commerce channels, purchasers have shown they want them all.”. The church had no interest in winning people over from other congregations. Demographic.