Zoominfo

FEBRUARY 5, 2019

In fact, 41% of businesses estimate the cost of a bad hire to be over $25,000 ( source ). How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. Avoid this recruiting nightmare by putting your candidates to the test.

Copywrite 150

Copywrite Profiling Technology Technology 150

mention

SEPTEMBER 15, 2021

Most businesses find lead generation challenging, including outdated marketing strategy, cold calling, inaccurate marketing data, not able to acquire enough leads, and hiring skilled individuals. Lead generation is the first act of your inbound marketing strategy. 8 best practices to generate leads using social media.

Copywrite 338

Copywrite Entertainment Algorithm Information 338

E2M

AUGUST 8, 2022

You can’t expect your business to survive without local SEO in an increasingly digitalized market. Get all three in sync, and you’ll have the best local SEO for small businesses on your hands. Local SEO for small businesses is a long-term game. Local SEO for small business is an ongoing process , not a one-and-done deal.

Business 57

Business Benchmarking KPI Profiling 57

mention

AUGUST 12, 2022

In the early days of digital marketing, the competition was low, and businesses thrived despite leveraging the myriad benefits of digital marketing. Resultantly, when businesses fail to adapt, they can become subject to the threat of Digital Darwinism.

Copywrite 130

Copywrite Marketing Marketing Knowledge 130

Moz

JANUARY 28, 2019

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Posted by MiriamEllis. Do B2B brands even qualify for local SEO?

Restaurants 60

Restaurants Marketing Marketing Travel 60

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Marketing 252

Marketing Marketing Copywrite Sales 252

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. An uncomfortable truth.

Copywrite 79

Copywrite Briefing Business Profiling 79

Moz

JUNE 29, 2020

I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the business. An uncomfortable truth.

Copywrite 67

Copywrite Briefing Business Profiling 67

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Learn why they worked and how to apply them to your business. Results of iRidium’s ABM efforts.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Zoominfo

OCTOBER 20, 2021

Marketers have long used buyer personas to identify their ideal customers. Persona creation boils down to three steps: collect your data, analyze it, and then build your final profile. Data collection When marketers create buyer personas, they use existing customer data and internal research to inform their decisions.

Copywrite 100

Copywrite Education Research Profiling 100

CXL

JULY 25, 2022

Marketing playbooks help you consistently produce campaigns and content in the face of continuous disruption. No matter which players are in the game (copywriters, designers, etc.), The trouble is, most successful businesses like to keep their marketing playbooks close to their chests (for obvious reasons).

Marketing 78

Marketing Marketing Copywrite Briefing 78

Zoominfo

AUGUST 2, 2018

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. In fact, 65% of B2B businesses say they struggle with sales productivity ( source ). Three Considerations for More Accurate Marketing Reports. Buyer Personas: Four Reasons They Aren’t Just for Marketers.

Copywrite 100

Copywrite Sales Briefing Profiling 100