Owler

FEBRUARY 2, 2022

What is Competitive Intelligence? Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Market intelligence is information about the market itself, not your specific positioning.

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Competitive Intelligence Research Competitive Intelligence 52

Fuld

FEBRUARY 28, 2022

Competitive Intelligence [CI] has gone through an evolution since becoming a corporate function nearly 4 decades ago. Most importantly, the function of competitive intelligence has grown to become a core component of developing a sound strategic road map for driving business growth and no longer seen as somebody’s “part-time” job.

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Competitive Intelligence Competitive Intelligence Intelligence 52

ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side. Speak to the research experts 2.

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Market Research Marketing Research Research Marketing 52

Netbasequid

JANUARY 25, 2021

Connecting with customers requires brands have clarity around top business intelligence priorities and solid consumer market research backing up their decision-making. In this piece, we’ll explore why leading brands and agencies are: Capturing competitive intelligence with visualizations.

Business Intelligence 69

Business Intelligence Intelligence Intelligence Business 69

ArchIntel

MARCH 24, 2021

Each telco is expected to fully mobilize its competitive intelligence executives to help capture this wave of opportunities in 2021 and beyond. Executive Profile: Mellie Chow, Executive Director – Competitive Intelligence and Strategy at Comcast. Susan Addis Sr Market Research Mngr AT&T.

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Competitive Intelligence Profiling Market Research Marketing Research 104

AIM

MAY 17, 2023

AIM Targeted Intelligence (AIM) is pleased to announce the promotion of Chad Groenhout to the position of Vice President. Chad joined the company in 2011 as a Business Intelligence Associate and has been an integral part of the company’s success and growth.

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Intelligence Intelligence SCIP Competitive Intelligence 98

ArchIntel

FEBRUARY 17, 2021

this year, competition in the construction sectors is also expected to scale new heights. It is up to the competitive intelligence professionals in each company to provide the insights to ensure that their firms do not miss out on the projected expansion. Dave Smith VP of Competitive Intel Martin Marietta.

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Competitive Intelligence Profiling Market Research Marketing Research 104

ArchIntel

MARCH 17, 2021

health care sector is seen to experience an unprecedented level of competition. Through all this, competitive intelligence professionals will surely be pushed hard to generate much-needed insights. Executive Profile: Arnold DuBell, Associate Competitive and Strategic Intelligence Director at Novartis.

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Pharmaceutical Competitive Competitive Intelligence Profiling 104

ArchIntel

MARCH 9, 2021

. “The global pharmaceuticals market size is expected to gain momentum by reaching USD 2,151.1 ” — Fortune Business Insights. PharmaEssentia has posted a job opening on LinkedIn for a full-time business intelligence and analytics director. The role also has competitive intelligence functions.

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Biotech Pharmaceutical Travel Competitive Intelligence 104

Alpha Sense BI

APRIL 26, 2024

Best For: AlphaSense is best suited for corporations, investment firms, financial services firms, or consulting companies conducting comprehensive market research and competitor monitoring. It is consistently ranked as an industry leader by TrustRadius and G2 and was also recognized by Forbes as a Top 50 AI Company in 2023.

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Battlecard Startups Competitor Analysis Competitive Intelligence 52

ArchIntel

JUNE 9, 2021

It will be up to each telco’s competitive intelligence professional to deliver the insights needed to capture market share. Executive Profile: Kevin Cooke, Business Intelligence Manager at Verizon Wireless. He joined GENBAND as analyst relations and competitive intelligence director in 2014.

Competitive 104

Competitive Competitive Intelligence Biotech Briefing 104

Netbasequid

APRIL 12, 2023

It’s what the best performers do: According to Emerald , 90 percent of Fortune 500 companies use competitive intelligence to gain an edge over their competitors. What is a Competitive Analysis? Competitive analysis helps you maintain a competitive footing by deeply understanding a competing brand.

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Analysis Competitive Competitive Intelligence Competitive Landscape 111

Academyci

MAY 11, 2023

According to the PMI and Economist Intelligence Unit’s survey from 2017 , the overriding reason for failures is… Unexpected market developments. That’s beyond the scope of the quantitative techniques available to market researchers. Is AI a threat to product marketers? The result?

Competitive 52

Competitive Competitive Intelligence Marketing Marketing 52

Owler

MARCH 17, 2022

In short, marketing intelligence gives businesses the actionable insights they need to market more effectively. Differences from Competitive Intelligence While both help organizations learn more about their industry, marketing intelligence and competitive intelligence have different focus points.

Market Intelligence 52

Market Intelligence Intelligence Intelligence Marketing 52

ArchIntel

JUNE 16, 2021

Analysts predict that the road to recovery will be marked by intense competition among industry players. It will be up to the industry’s competitive intelligence professionals to provide the insights that will help their companies take off ahead of the others. This bodes well for the industry.

Airline 104

Airline Restaurants Profiling Competitive Intelligence 104

Netbasequid

SEPTEMBER 30, 2021

Brands are investing in their business intelligence strategies at a hurried pace. Here are a few statistics we uncovered that speak to the gold rush for market understanding: Decision-making is 5x faster for businesses that leverage data analytics to inform their market understanding. Competitive Intelligence.

Marketing 98

Marketing Marketing Competitive Intelligence Market Intelligence 98

ArchIntel

APRIL 21, 2021

In such an environment, competitive intelligence professionals must work extra hard to deliver desperately-needed insights. Anupama Pokharna Senior Market, CI Manager Western Digital. Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital.

Competitive Intelligence 104

Competitive Intelligence Profiling Competitive Pharmaceutical 104

ArchIntel

MAY 19, 2021

With all hopes pinned on new military contracts, competition among industry players in the pandemic era is seen to reach new highs. And it will be up to each company’s competitive intelligence professional to provide the insights needed for informed decision-making. Andrew Jesmain Senior BD Manager L3Harris Technologies.

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Competitive Profiling Competitive Intelligence Finance 104

ArchIntel

MARCH 31, 2021

With its principal customer seeking to make the most out of every dollar spent, competition in the sector is expected to shift into high gear. Each competitive intelligence professional will have to work hard to provide the insights needed to push their company ahead. These are the profiles of some of those executives.

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Competitive Due Diligence Marketing Marketing 104

Zoominfo

OCTOBER 5, 2021

Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. In fact, the global business intelligence market is predicted to expand from $23.1 billion in 2020 to $33.3

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Netbasequid

AUGUST 14, 2023

Comprehensive competitor analysis surfaces new developments in the market, helping you stay informed. Competitive intelligence tools are hard-wired with capabilities to reveal your competitor’s strengths and weaknesses. Far from being an expense, a comprehensive competition analysis can save your business time and money.

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Analysis Competitive Airline Competitor Analysis 52

Netbasequid

FEBRUARY 3, 2022

In a previous post, we talked about competitive intelligence and its benefits, strategy, as well as examples of information that can be analyzed to yield insights. One component of competitive intelligence is having a competitor analysis template to inform your efforts. Assess their marketing strategy.

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Competitor Analysis Analysis Competitive Intelligence Market Research 105

ArchIntel

JULY 7, 2021

The imminent changes in the industry are expected to usher in a new age of competition in the U.S. As traditional producers of energy compete against purveyors of clean fuels, the industry’s competitive intelligence professionals can expect themselves to be at the heart of the fray. power sector.

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Competitive Airline Profiling Retail 104

ArchIntel

OCTOBER 6, 2021

The eLearning market in the United States is expected to grow by $21.64 billion between 2020 to 2024, according to a study by market research firm Technavio. Executive Profile: Archana Rao, Senior Director of Marketing Strategy and Sales at Cengage. ArchIntel™ -. These are some of the U.S.

Marketing 104

Marketing Marketing Education Profiling 104

Netbasequid

APRIL 23, 2021

Brands that are not using social listening tools to inform their business intelligence are at a disadvantage compared to competitors that do. In the competitive world of business, every scrap of intel offers a tactical advantage since information works to displace risk. Competitive Intelligence.

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Competitive Intelligence Advantage Advantage Competitive 98

FedSavvy

FEBRUARY 16, 2024

IBM also helps update the Navy ERP system’s functions including logistics, sustainment, deployment and business intelligence, along with support for data analysis and governance, software design, business system integration and business process management and reengineering.

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Analysis Competitive Research Data Analysis 130

Netbasequid

NOVEMBER 3, 2021

Market intelligence tools are in hot demand for businesses looking to have a healthy overview of their market landscape, as these statistics suggest: Globally, the business intelligence market is expected to grow from $23B in 2020 to over $33B in 2025, demonstrating the adoption of AI by brands to develop their market intel strategies.

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Market Intelligence Intelligence Intelligence Marketing 98

Netbasequid

AUGUST 3, 2023

Solving Business Problems with Chat GPT-enabled Searches NetBase Quid® was among the first to offer this capability in a consumer and market research context, for example. And this is the same worry that plagued businesses at the start of our online 4.0 But then, what are some brands avoiding AI right now?

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Analysis Market Research Marketing Research Research 52

Academyci

OCTOBER 26, 2022

My commentary is in Italic. “…[the] Customer Engagement and Market Insights team is looking for a Senior Competitive Intelligence Manager to join us. In this role, you’ll help us make data-driven decisions through the use and analysis of targeted markets and competitive intelligence.”

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Competitive Intelligence Sports Battlecard Primary Research 40

Netbasequid

JUNE 1, 2022

But first, let’s take a look at these reveling stats: 90% of Fortune 500 companies already use competitive intelligence to enhance their competitive edge. As of 2020, the global business intelligence adoption rate was 26%. Competitor benchmarking is an expansive, real-time view into your competition.

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Benchmarking IT Competitive Competitive Intelligence 98

Netbasequid

MAY 13, 2021

Sentiment analysis is one filter that you can apply to your social media and market research data to gain deeper insight. Competitive Intelligence. It’s best to assume that as part of their brand health, your competition has included your brand into their social listening strategy. Crisis Management.

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Analysis Innovation Competitive Intelligence 98

Cleverx

FEBRUARY 27, 2020

As more and more businesses move their prospect acquisition into online digital marketing channels, while at the same time dissolving global barriers to doing business, competition for customers is heating up. Keeping track of the competition is but one method of finding new ways of adding value.

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Benchmarking Market Intelligence Competitive Intelligence 52

Data Hut

JULY 23, 2020

By tracking, analyzing, and gaining insights from these metrics’ retailers can gain a comprehensive understanding of information that’s required to stay ahead in the competition. . Also Read: Retail Marketing Strategy: The Road to Success. Why Product Intelligence Matters? Scoping your competition. Product Research.

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Win Intelligence Intelligence Competitor Analysis 84

Netbasequid

APRIL 7, 2021

The value of text analysis to your business intelligence cannot be overstated. And the intel has to be on point – your competitive intelligence depends on it. Suppose we need competitive intelligence on Spirit Airlines. Manual rules. Text categorization. Topic modeling. Thematic analysis. Disambiguation.

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Analysis Restaurants Gaming Intelligence 89

Netbasequid

APRIL 7, 2023

This allows competitors with similar consumer and market research tools and access to the same data to achieve different results. Use NetBase Quid®’s Intelligence Connector and avoid second-guessing. You’ll end up throwing stuff at the wall and settling for whatever sticks.

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Airline Education Gaming Intelligence 52