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What Are Vanity Metrics & Why You Should Avoid Them

mention

Take a client that recently launched a restaurant or who desperately wants to become an influencer in their niche. In this case, increasing their social media following may be the sole priority for a brief period. Eventually, this will become a vanity metric for them as well.

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Ep. 573 – Why Invest in Customer Satisfaction – Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University

Happy Market

If you’d like to learn more or create your own account, visit hubux.com. [00:00:00]. If you’d like to learn more or create your own account, visit hubux.com. But these innovators who have kind of framed out the Build Measure Learn framework which is very much informed by customer satisfaction.

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Amazing Data-Driven Software Applications Revolutionizing Inventory Optimization

Smart Data Collective

You can find ten of the best software applications that use machine learning, AI and other big data technology to facilitate inventory management processes. Let’s take a brief look at each one in the top 7. Upserve: Upserve is aptly named for restaurants. They all rely on big data technology to provide more value to their users.

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Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries

Moz

How comfortable do you feel talking restaurant Local SEO when such calls come in? Allow me to be your prep cook today, and I’ll dice up “best restaurant” local packs for major cities in all 50 US states. The results, then, are what a traveler would see when searching for top restaurants in destination cities. Restaurant results.

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2021 Local SEO Success: Expert Tips & Predictions

Moz

Let’s get learning! As you read these brief stories, see if you can identify six common threads running through them. Before the pandemic, my husband and I would have breakfast with his parents every Saturday at a different local restaurant. I discovered my favorite Vietnamese pho restaurant three years ago. I was hooked!

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Outranking Tough Competitors: My One-Year Study of a Google Local Finder

Moz

I chose a small SF Bay Area city where I’m not physically located (to remove the influence of proximity from the mix) and repeated the same query across time to see what we might learn from trying to explain the results at the end of the test period. I did my searches manually and tracked them in a spreadsheet. Image credit: Megan Hemphill.

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Basic Reputation Management for Better Customer Service

Moz

You want to turn one-way messaging into front porch conversation, with the potential for further details, vital learnings, resolution, and deeply informal human connection with a neighbor, like this: Image Credit: Christian Gries. Learn more about these trends by downloading the free State of the Local SEO Industry Report for 2020.