Moz

FEBRUARY 9, 2021

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

Briefing 60

Briefing Retail Research Startups 60

ArchIntel

APRIL 28, 2021

America’s schools, learning institutions and connected businesses were not spared the disruptions caused by the COVID-19 pandemic. Executive Profile: Jessica Williams, Director of Marketing and Strategy at Kimono. Executive Profile: Denise Kelly, Director of Product Marketing at StrongMind. These are some of the U.S.

Education 104

Education Learning Profiling Competitive Intelligence 104

ArchIntel

FEBRUARY 2, 2022

The frequency and intensity of cyber scams and crimes have increased over the last decade, resulting in huge losses for businesses, a study by Grand View Research said. The same study said that as incidents of cybercrimes increased significantly, businesses worldwide channeled their spending on advanced information security technologies.

Profiling 104

Profiling Competitive Intelligence Startups Sales Enablement 104

Zoominfo

OCTOBER 22, 2021

The business world is full of terms that sound similar but carry different meanings — the kind of terms that newcomers (and those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. Business development can concern anything your company does to expand its market reach.

Sales 130

Sales Market Segmentation Business Research 130

ArchIntel

JANUARY 20, 2021

Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Previously, Ng was the finance manager of the Gulf of Mexico upstream business unit. She led efforts to build financial acumen across the GOM business unit for better decision-making.

Competitive Intelligence 104

Competitive Intelligence Competitive Intelligence Intelligence 104

ArchIntel

FEBRUARY 24, 2021

On the global front, some 567 AI startups received funding in the first five months of 2020 alone. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon.

Competitive Intelligence 104

Competitive Intelligence Intellectual Property Marketing Marketing 104

Zoominfo

AUGUST 26, 2021

SaaS, and business in general, is full of terms that sound similar but carry different meanings, the kind of terms that newcomers (and sometimes those who should know better) are prone to trip on. You can add “business development vs. sales” to that long list. The Difference Between Business Development vs. Sales, in Detail.

Sales 130

Sales Market Segmentation Business Benchmarking 130