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How to Write an SEO-Focused Content Brief Your Writers Will Love

Moz

You’re a marketing director at a startup. The solution in both of these scenarios is a content brief. However, not all content briefs are created equal. As someone who lives with one foot in content and the other in SEO, I can shed some light on how to make your content briefs both comprehensive and beloved by your content team.

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US Education Sector Learns to Adapt After Being Tested by COVID-19

ArchIntel

Executive Profile: Jessica Williams, Director of Marketing and Strategy at Kimono. During her brief time with the company, she managed to recruit and screen education technology seed stage startups, and eventually put them on a path to success. Executive Profile: Denise Kelly, Director of Product Marketing at StrongMind.

Education 104
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US Cybersecurity Industry Seen to Get Windfall Due to Growing Threats

ArchIntel

Executive Profile: Tina Stewart, Vice President of Global Marketing at A10 Networks. Her LinkedIn profile describes her as an experienced leader who creates a collaborative environment while setting clear objectives and holding herself and the team accountable to deliver tangible outcomes and results.

Profiling 104
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Competitive Intelligence Professionals Lighting the Way for the Energy Sector

ArchIntel

Here are the profiles of some of them. Executive Profile: May-Yee Ng, General Manager of Competitive Intelligence at Chevron. Executive Profile: Blaker Reuter, Market Intelligence and Strategic Planning Manager at GE Capital. Companies must rely on their competitive intelligence executives to light the way forward.

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AI Market Expected to Post Unparalleled Growth in Pandemic Era

ArchIntel

On the global front, some 567 AI startups received funding in the first five months of 2020 alone. These are some of their profiles. Executive Profile: Deb Miedema, Head of Competitive Intelligence, Technical Adviser at Google. Executive Profile: Aniya Zaozerskaya, Senior Consumer Insights Manager at Amazon.

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US Manufacturers Regain Bullishness Amid Q1 Rebound in Production Activity

ArchIntel

Executive Profile: Anupama Pokharna, Senior Market and Competitive Intelligence Manager at Western Digital. Pokharna also tracked the logic and foundry market, as well as the performance of KLA’s competitors, according to her LinkedIn profile. Executive Profile: Melissa Allen, Competitive Analysis Manager at Caterpillar.

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Business Development vs. Sales: Getting the Best of Both Worlds

Zoominfo

This can be particularly ruinous to early stage startups. If you’re looking to start making more enterprise deals, your business development rep will need to identify and profile multiple decision-makers. The best way to maintain a balance between business development and sales is to alternate the priority you give to each one.

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