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How to Create a SWOT Analysis to Update Your Organization’s Strategy

mention

The global business intelligence and analytics software application market is expected to be valued at over $18 billion by 2025. Additionally, it can help a company assess if its products or services can address the needs of its target market. They’re often market trends or changes. Components of SWOT Analysis.

SWOT 130
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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5 Steps to Develop a Successful Instagram Marketing Strategy in 2022

mention

In other words, no brand can afford to ignore the power of Instagram marketing. In this article, we’ll walk you through how to develop a successful Instagram marketing strategy in five easy steps. The first step to developing a successful Instagram marketing strategy is knowing everything you can about your ideal customer.

Marketing 350
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B2B Local Search Marketing: A Guide to Hidden Opportunity

Moz

Is a local business you’re marketing missing out on a host of B2B opportunities? If I say “B2B” and you think “tech,” then you’re having the same problem I was finding reliable information about local search marketing for business-to-business models. Does the business I’m marketing interact face-to-face with its customers?

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5 Sources of New Content Ideas For Your Next Great Article

SpyFu

Translation for content marketers? Although Reddit can be chaotic at times, often it's these raucous spaces that provide the strongest content ideas to brainstorm with. Image Source ] When you find potential people to follow, you can get an idea of what they post by going to their profile and clicking on “See all activity.”

Travel 116
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6 generative AI hazards IT leaders should avoid

CIO

One difference from previous high-profile errors made by generative AI models like ChatGPT is that lawyers and medical professionals, for the most part, at least had chances to check results before proceeding. The key is not to expect a result you can use straight away and be alert to recognizing the ways generative AI can be usefully wrong.

IT 835
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Top 15 consumer insights companies for data-driven customer profiling in 2023

ATTEST

That’s why you need a consumer insights company that specializes in offering data-driven market research findings. These market research firms let you understand consumer habits, product usage, and purchase behavior. Consumer research companies also help you make strategic decisions based on market trends and competitor intelligence.