Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading!

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

JUNE 8, 2020

As companies do what needs to be done to survive, they turn to solutions they’ve never used before. There’s one thing that you may not have yet realized is gaining in popularity as a result of the pandemic: outbound sales and marketing. This led me to start thinking about what other “muscles” are being worked during COVID-19.

Sales 147

Sales Knowledge Innovation Marketing 147

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. Industry: What industry are they in?

Profiling 130

Profiling Advantage Advantage Sales 130

Smart Data Collective

SEPTEMBER 7, 2022

Off-site SEO signals, such as backlinks, tell search engines what other internet users think of your site. For internet users to know that your site can potentially offer what they want, your site’s domain has to be relevant, compelling, and memorable. Data mining is especially useful in the context of offsite SEO. Backlinking.

Data Mining 337

Data Mining Algorithm Technology Technology 337

Smart Data Collective

FEBRUARY 21, 2021

But what lead generation strategies can you use in conjunction with your data analytics tools. Let’s consider five proven lead generation ways that help you to boost your sales by leveraging data analytics. Based on your buyer persona portrait you can assume what they are interested in. It’s fuel and blood for any business.

Algorithm 248

Algorithm Profiling Marketing Marketing 248

SpyFu

MARCH 21, 2023

In this guide, we’ll show you why you need to be running SEO outreach campaigns, and the key steps involved in running a successful campaign. What is SEO Outreach? At some point in your company’s growth, you’ll need to run SEO outreach campaigns. There are lots of good reasons to use SEO outreach.

Briefing 96

Briefing Finance Gaming Security 96

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

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Sales Marketing Marketing Brainstorming 183

Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. It could be a helpful blog post, an insightful whitepaper, or just a quick tip. Big data technology is leading to a lot of changes in the field of marketing. Yo can use big data to make this easier.

Data Mining 264

Data Mining Marketing Marketing Entertainment 264

Zoominfo

MAY 1, 2018

Whether it’s a friend sharing what they ate for dinner or a celebrity answering fan questions, the intimate nature of live video is innately appealing to most audiences. Whether it’s a friend sharing what they ate for dinner or a celebrity answering fan questions, the intimate nature of live video is innately appealing to most audiences.

Education 232

Education Sales Marketing Marketing 232

Zoominfo

JULY 4, 2018

As social media platforms grew in popularity, businesses began to recognize how essential social media is to the sales process. Today’s blog post breaks down some of these social selling mistakes and provides alternatives for sales reps who want to improve their social selling efforts. Keep reading!

Profiling 233

Profiling Sales Research Sales Enablement 233

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Keep reading to learn more about the benefits. That’s not true.

Marketing 341

Marketing Marketing Data Mining Sales 341

Zoominfo

MARCH 1, 2021

What Are Common KPIs? Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Lead Outreach & Conversion.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

MAY 27, 2021

Without benefiting from it through sales. Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve.

Research 246

Research Sales Competitive Advantage 246

Smart Data Collective

MAY 19, 2022

Sprout Social has a blog post on accomplishing this. LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations. LinkedIn is essential for any business focusing on B2B outreach or trying to reach decision-makers in other organizations.

Profiling 350

Profiling Education Data Mining Algorithm 350

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. The Lead Generation Process. Lead Scoring.

Sales 240

Sales Profiling Marketing Marketing 240

Zoominfo

JUNE 16, 2021

When we asked ZoomInfo’s Andy Lyon to tell us the story of how he successfully closed an eight-figure deal , he had a lot of things to say: Tips on overcoming common roadblocks, wisdom about the art of persistence, and meaningful insights that apply to life inside and outside of sales. Industry: What industry are they in?

Profiling 100

Profiling Advantage Advantage Sales 100

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. in sales revenue ( source ). Don’t let this happen to you!

Technology 225

Technology Technology Predictive Analytics Sales 225

Zoominfo

SEPTEMBER 25, 2019

Direct mail is one of the very first outreach strategies employed by businesses. As a video production company that sells to other businesses, we have been doing B2B outreach for almost a decade. The first of our creative outreach ideas was one of our most successful. Let’s get into it! Let’s get into it! We have it!”.

Win 182

Win Learning Gaming Sales 182

Primary Intelligence

SEPTEMBER 15, 2021

People are constantly trying to understand what win loss analysis is and how it can help them. In fact, the company was founded by Ken Allred, a sales manager for an enterprise software company, who saw too often that he lost deals he thought he was sure to win and conversely won deals on which he didn’t think he had a chance.

Loss 162

Loss Win Analysis Education 162

Zoominfo

SEPTEMBER 23, 2020

What is a GTM Strategy? Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. .

Brainstorming 189

Brainstorming Sales Marketing Marketing 189

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Let’s get into it! Check it out! Sprout Social.

Research 233

Research Sales Profiling Startups 233

Zoominfo

MAY 30, 2019

15% of the average sales rep’s time is spent leaving voicemails. As you can see, there’s a productivity problem – sales reps are spending a significant part of their day leaving voicemails, despite the fact that their voicemails are often ineffective. Timing is everything when it comes to making a sales call. Don’t believe us?

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Sales Research Learning Business 186

Owler

NOVEMBER 6, 2023

With the right strategy (like what we’ll cover in this blog), you can get the most out of AI to help relieve some stress and make your outreach impactful and worthy of a response. Start With Your Contact or Persona No matter if you’re in sales or marketing, you always have to start by understanding your audience.

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Sales Gaming Research Information 52

Owler

MARCH 31, 2023

Closing a sales deal is no easy feat. While sales outreach and personalization can go a long way in building relationships and establishing trust with your prospects, there are ways to enhance these efforts with sales funnel automation. Define Your Buyer Personas The next step is to define your buyer personas.

Sales 52

Sales Market Research Marketing Research Information 52

Owler

JANUARY 19, 2023

Sales Intelligence is a go-to solution for sales professionals at all levels. Are you a sales professional looking to maximize your sales potential? Is your team in need of a tool to help them increase sales efficiency? If so, you might want to consider using sales intelligence. What is Sales Intelligence?

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Sales Intelligence Intelligence Profiling 59

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

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Sales Advantage Advantage Research 222

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

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Sales Profiling Gaming Win 130

Zoominfo

JUNE 9, 2019

When it comes to B2B sales calls, the primary goal of the sales rep is to extract valuable information from the other person on the line. If you’re a seasoned sales professional, you already know the best way to get information is to ask smart questions. What are you specifically looking for in a solution?

Sales 252

Sales Knowledge Information Learning 252

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

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Sales Marketing Marketing Information 200

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2.

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Sales Research Loss Intelligence 130

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? What Is Lead Generation? What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is.

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

MAY 10, 2018

Under constant pressure to meet quota, productivity is at the forefront of every sales rep’s mind. Yet, regardless of the many sales productivity tips and tricks published online, 65% of B2B organizations say they still struggle with sales productivity ( source ). Less than 1% of cold calls result in a sale. of the time.

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Sales Research Benchmarking Sales Enablement 236

Zoominfo

JUNE 4, 2019

Why would your B2B sales prospects be any different? In B2B sales, the quicker you build trust with your prospect, the more likely it is that you will close a deal. In fact, only 3% of buyers trust sales reps ( source ). We’ve compiled a comprehensive guide to building trust in sales. Yet, it’s easier said than done.

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Sales Profiling Research Knowledge 244

Zoominfo

MARCH 9, 2021

What is Demand Generation? On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. What are some of the core responsibilities of demand generation?

Benchmarking 225

Benchmarking Education Sales Win 225

SpyFu

APRIL 5, 2024

Understanding what your competitors are up to is critical for making smart strategic decisions. Its suite of products delivers actionable insights on customer journeys, brand audiences, industry intelligence, SEO, sales, and more. But manually tracking their every move is time-consuming and inefficient.

Competitor Analysis 59

Competitor Analysis Analysis Benchmarking Profiling 59

Zoominfo

MARCH 4, 2021

And what are one of the most difficult methods of lead generation? Cold calling — or really any form of cold outreach. But that doesn’t mean cold outreach isn’t worth looking into. Regardless of your organization’s size, increasing your customer base and brand awareness is essential for continuous success.

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Sales Profiling Competitive Marketing 100

Zoominfo

DECEMBER 16, 2019

Don’t worry: today’s blog post isn’t another rehashing of the same tired argument sales reps hear on a near-daily basis. We’ve written at length about the state of cold calling, and we’ve explained why the phone remains an essential tool in the modern sales rep’s arsenal. What was the purpose of the Call Olympics?

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Sales Competitive Management Advantage 200