Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Sales 130

Sales Profiling Gaming Win 130

Zoominfo

MARCH 6, 2021

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques.

Market Segmentation 204

Market Segmentation Analysis Sales Data Analysis 204

mention

JUNE 9, 2023

According to a recent study, only 17% of marketers believe they are generating enough leads for their sales teams. Lead generation tools can be a game-changer for your B2B sales strategy. In this article, we will explore ten of the best lead-generation tools that can help you increase your B2B sales. But fear not!

Profiling 343

Profiling Sales Information Marketing 343

Zoominfo

AUGUST 8, 2018

For many sales reps, productivity is key to sales success. So, if your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities. 82% of sales reps feel challenged by the amount of data and the time it takes to research a prospect. After all, you’re not a robot.

Sales 214

Sales Sales Enablement Research Information 214

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Sales 195

Sales Marketing Marketing Profiling 195

Zoominfo

SEPTEMBER 20, 2021

At The Pipeline, our new publication from ZoomInfo, the goal is simple: Help sales, marketing and recruiting professionals get the most out of their work. The Pipeline is more than a corporate blog. The Pipeline is for anyone fighting for attention. Our work isn’t everything. But it means a lot.

Loss 100

Loss Win Sales Learning 100

Zoominfo

MAY 13, 2018

It’s common knowledge that working in sales is hard. Yet—what most people don’t understand is the extent to which sales pressure can negatively impact an organization. In today’s post we explain the effects of sales pressure and provide ways to mitigate this stress productively. ” ( source ). ” ( source ).

Sales 258

Sales Knowledge Sales Enablement Management 258

Domo

APRIL 17, 2024

Visits your sales page, Marketo collects the data. With the Salesforce connector, for example, you can visualize your pipeline amount, number of leads, number of bookings, and meeting data all in one place. The post Choosing Your First Marketing Data Connectors in Domo first appeared on Blog. Open a free Domo account today.

Marketing 129

Marketing Marketing Banking Sales 129

mention

APRIL 13, 2022

So, if you want to increase your website traffic by 30% using SEO and PPC ads, you can use trackable benchmarks like the number of visitors, organic traffic numbers, blog traffic, and top traffic numbers, with Google Analytics for example. Making your marketing goals, SMART can multiply your sales, increase profits, and a lot more.

Marketing 330

Marketing Marketing Copywrite Sales 330

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? A webinar funnel works a lot like a sales funnel or marketing funnel. Now, as people get comfortable with the idea of running a sales webinar, we’ll likely see a continued uptick in these sales presentations. How Do I Create a Sales Webinar? Ask for the Sale.

Sales 208

Sales Brainstorming Marketing Marketing 208

mention

AUGUST 19, 2022

When was the last time you were pleased to see a well-crafted cold sales email? Emailing as a way of sales prospecting has gotten a bad rap over the last few years, and for a good reason. Overtly sales-y subject lines, phony personalization, bland content…even the salespeople themselves are tired of such emails.

Sales 329

Sales Profiling Learning Knowledge 329

Zoominfo

MARCH 1, 2021

Listed below are a few sales-related KPIs, but they’re just as important to measure since sales and marketing are intertwined. Here’s something to consider: B2B organizations making sales and marketing alignment a priority are better at closing deals by 67%. Budget and Resource Use. Budget and Resource Use. Customer Experience.

Marketing 207

Marketing Marketing KPI Loss 207

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. Will you be building an inside sales team?

Sales 200

Sales Marketing Marketing Information 200

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 130

Sales Enablement Sales Knowledge Win 130

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 225

Benchmarking Education Sales Win 225

Zoominfo

APRIL 12, 2021

This requires collaboration across the company, working with multiple teams from sales to product development. Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey. .

Marketing 189

Marketing Marketing Sales Technology 189

CIO

APRIL 24, 2023

Of particular interest are user-facing products that run their proprietary model pipelines, often in addition to public foundation models. The technology can also be leveraged to analyze the performance of different types of content, such as blogs or social media ads, and provide insight into what is resonating with the audience.

Startups 325

Startups Knowledge Learning Capital 325

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales 240

Sales Profiling Marketing Marketing 240

Alexa

JANUARY 15, 2021

Increasing leads means increasing brand awareness and interest in your products or services, nurturing curious prospects through the marketing funnel and into your sales pipeline. Set them up to match your brand personality so they function as automated extensions of your marketing and sales team. Create Gated Content.

Profiling 249

Profiling Finance Retail Marketing 249

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion? Awareness Stage 2. Interest Stage 3.

Sales 130

Sales Research Loss Intelligence 130

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

AUGUST 5, 2021

Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

Sales Enablement 100

Sales Enablement Sales Knowledge Win 100

Zoominfo

JUNE 12, 2019

The B2B sales arena has a few social celebs of its own. In today’s post, we’ve compiled a list of the top sales influencers on our radar. Leading off our list is sales consultant and coach, Jeb Blount. Jeb carries his sales wisdom over to all his social media channels and spreads his expertise to the masses.

Sales 188

Sales Innovation Education Win 188

Zoominfo

APRIL 18, 2019

As a sales professional, you know how difficult it can be to reach decision makers. Whatever it may be, if you’re looking to shorten the sales cycle, you need to understand who your best buyers are in order to fuel your pipeline with new contacts. Fastest sales cycles? Bridge the Gap between Sales and Marketing.

Sales 140

Sales Finance Profiling Research 140

mention

APRIL 27, 2022

Maybe you’ve stumbled upon this article because a friend, colleague, blog post, or business partner told you that CRM software is necessary for your company, and maybe it is. But if you can only choose one, ask yourself: Does marketing or sales need more support?: If it’s sales, a CRM is the best option.

Startups 362

Startups Data Mining Sales Management 362

Zoominfo

APRIL 12, 2021

This requires collaboration across the company, working with multiple teams from sales to product development. Personalize at scale Target high-value accounts using account-based marketing (ABM) — a strategy-based approach that allows marketing and sales teams to personalize touchpoints throughout the buyer’s journey.

Marketing 130

Marketing Marketing Sales Technology 130

Zoominfo

MAY 8, 2019

True sales productivity boils down to two things: numbers and time. More specifically, how can you increase your numbers (calls, email, sales, deal size) during the time you spend working each day? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading!

Sales 193

Sales Sales Enablement Learning Intelligence 193

Zoominfo

OCTOBER 28, 2021

“Enterprise sales” and “fast” are two terms that don’t often go together. Here’s the good news: There are ways to move enterprise sales along quicker if you focus on areas you can control. Obstacles to Navigating Enterprise Sales Sometimes, navigating an enterprise deal is like walking through a thicket.

Sales 130

Sales Research Intelligence Intelligence 130

Zoominfo

FEBRUARY 22, 2021

But in reality, many people who work in sales are also motivated to help other salespeople succeed and advance their careers. Following the right sales influencers on social media channels can give you a lot of insight into best practices, new trends, tips and advice, and help you find ways to connect with prominent thought leaders.

Sales 100

Sales Startups Innovation Gaming 100

Zoominfo

NOVEMBER 22, 2019

A bit further on, as part of your ABM strategy , you’ll fully recreate the journey for these companies – and identify key points where the marketing and sales processes made progress. Focus your account-based marketing plan around the products with the fastest sales cycles! Do you need to close big sales?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

MARCH 5, 2021

Something to think about: According to Folloze, 77% of B2B sales and marketing professionals believe personalized marketing experiences make for better customer relationships. If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques.

Market Segmentation 100

Market Segmentation Analysis Sales Data Analysis 100

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. Whether you’re starting from scratch or looking to revamp an existing sales strategy, creating campaigns based solely on instincts or assumptions is no longer acceptable. To craft an effective modern sales playbook , data and analytics must reign supreme.

Sales 130

Sales Sales Enablement Technology Technology 130

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Benchmarking 130

Benchmarking Education Sales Marketing 130

Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Get a Demo 2.

Marketing 130

Marketing Marketing Alliance Market Intelligence 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Sales success comes down to one thing: your speed to connect.

Sales 100

Sales Marketing Marketing Profiling 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Sales 177

Sales Profiling Marketing Marketing 177

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? This information can determine how you approach a sale and what content you share with them. Are they a non-profit, a B2C company, another SaaS, etc?

Market Segmentation 195

Market Segmentation Loss Sales Technology 195