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Using Artificial Intelligence to Recruit Top Talent

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Fact: Global spending on cognitive and AI systems will reach $57.6 billion in 2021, according to market research firm IDC ( source ). As adoption of artificial intelligence (AI) grows, innovative ways to use AI in the recruiting field continue to emerge. Why Should HR and Recruiting Professionals Care About AI?

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Chatbot ROI: What You Need to Know and Expect

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From offering in-depth customer information to valuable marketing content, chatbots are serving a number of functions on company websites and other owned channels. Chatbots can take on many different forms, levels of AI sophistication, and required maintenance. Chatbots have become an increasing fixture for businesses in recent years.

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Rank #1 On Google With This On-Page SEO Checklist

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All this information overload leads people into a rabbit hole of reading blog posts and watching YouTube videos without ever getting any real results. This blog post will take you through my on-Page SEO optimization step by step in the order of your content marketing workflow. Featured Image Blog introduction.

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10 of the Best B2B Websites to Inspire Your Next Rebrand

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But don’t fear — today’s blog post is here to help. Hubspot offers a number of solutions for marketing, sales, and customer service professionals. PublishThis is a content marketing platform that helps companies create, publish, and scale their B2B content. Let’s get into it! PublishThis.

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Harnessing the Power of Podcasts in Brand Storytelling

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Another vital aspect of podcast content is authenticity, as modern audiences are quite savvy and can easily detect when content is overly scripted or sales-driven. These partnerships in influencer marketing provide an opportunity for creative storytelling that can introduce your brand to new audiences memorably and engagingly.

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10 of the Best B2B Websites to Inspire Your Next Rebrand

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Take a look at the following statistics from Parqa , a digital marketing agency, and you’ll understand why B2B companies heavily prioritize website design: 38% of people will stop engaging with a website if the content or layout is unattractive. But don’t fear — today’s blog post is here to help. Let’s get into it!

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5 Proven Ways to Build Customer Loyalty

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Implement AI-powered chatbots on your website. AI and chatbots are an effective, consistent method to ensure you never leave your customers waiting for high-quality service. Learn more about implementing AI-powered chatbots by reading the following post: The Definitive Guide to Conversational Marketing.

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