Netbasequid

NOVEMBER 23, 2021

And that’s where thematic analysis comes in! As such, brands need tools capable of collecting data and uncovering the patterns that inform market intelligence. Here, we’ll over how brands approach this data, with a focus on: What is thematic analysis? How to conduct a thematic analysis. What is Thematic Analysis?

Analysis 105

Analysis Airline Market Intelligence Entertainment 105

Evalueserve

FEBRUARY 2, 2021

When it comes to Market Intelligence, there are 4 things that you must know to succeed. Market Intelligence helps organizations cultivate strategies to navigate their unique market and competitive landscape. . Competitor Analysis. A Competitor Analysis is never complete. Market Analysis.

Market Intelligence 98

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Alpha Sense BI

DECEMBER 22, 2022

New forces and volatile markets are creating newer, greater demands for effective market intelligence research. Inevitably, it requires sacrificing either breadth or depth of research, leading to research blindspots or worse, missed opportunities. Leveraging NLP in financial research is transformational.

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Alpha Sense BI

APRIL 13, 2023

Conducting research that fuels confident business and investment decisions requires access to content from across all key market perspectives. Without a holistic view of the market, you leave yourself vulnerable to missed opportunities, which can seriously impact your bottom line in precarious economic times.

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ATTEST

MARCH 27, 2023

But you can’t do it without first gathering actionable intelligence about buyers, their needs and their preferences. Market research companies in the UK can help you make strategic business decisions with consumer insights. But finding a market research company or platform that’s right for you can be challenging.

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Netbasequid

MARCH 8, 2021

To honor International Women’s Day, we’re showcasing some of the remarkable women leaders we work with in the consumer and market intelligence space. The Questions: We asked each interviewee, the following questions: When telling people what you do, is there a consumer/market intelligence ‘go to’ story you share?

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Alpha Sense BI

OCTOBER 16, 2023

Consultants are at the forefront of driving innovation for the world’s leading companies, yet their own research processes are still highly manual and time-consuming. And with the rapid digitalization of services, the challenges driving the market, and rise of generative AI (genAI) , this list will only get longer.

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Netbasequid

AUGUST 15, 2022

By employing online market research! And the statistics below illustrate why online market research is non-negotiable for success: More than 46% of consumers are less loyal to brands after the pandemic – which means the marketing waters are little less friendly and whole lot more unpredictable. You will crash.

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Netbasequid

AUGUST 18, 2021

To that end, we’ll explore learning, understanding, and influencing consumer behavior. Consumer behavior analysis. Whether you are in the marketing department or the boardroom, your brand must have an ongoing familiarity with the factors at play influencing the decisions of your consumer base. Shaping consumer behavior.

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Owler

MARCH 17, 2022

What Is Marketing Intelligence? Marketing intelligence refers to data that marketing teams use to improve their decision-making process and guide their marketing efforts. Marketing intelligence is vital to organizations because it deepens their market understanding.

Market Intelligence 52

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Fuld

DECEMBER 2, 2021

Why is market intelligence important? Market intelligence is important for any company – whether that company is seeking growth or just working to maintain share. Markets are dynamic and any number of asymmetric and unknown forces can be at play. Some of the most common questions we hear from clients.

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Primary Intelligence

JANUARY 23, 2023

Boston and Draper, UT – Primary Intelligence , the leader in win-loss analysis, and Crayon , the premier competitive intelligence platform, today announced a first of its kind integration that seamlessly embeds valuable win-loss insights directly into competitive intelligence deliverables.

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CIO

SEPTEMBER 21, 2023

Given how we think the market will develop, generative AI will get embedded into every application we use,” says Nick Patience, research director specializing in AI at S&P Global Market Intelligence. It took about three hours total, and ChatGPT wrote the code, the research paper, and a Twitter thread.

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Globalization Technology Technology Security 798

Alpha Sense BI

SEPTEMBER 28, 2023

To stay ahead of new trends, identify risks and opportunities, and gain competitive advantages, you need the ability to conduct deeper market analysis that goes beyond simply consuming information but that helps you make smarter decisions and build better strategies. And yet, not all market analysis is created equal.

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Alpha Sense BI

FEBRUARY 21, 2023

If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

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Alpha Sense BI

FEBRUARY 21, 2023

If anything, the modern research professional is inundated with information overload. The name of the game today is staying nimble and proactive to an ever-changing market landscape. With a proactive market intelligence practice, you can make smarter business decisions, serve customers better, and get an edge over the competition.

Market Research 52

Market Research Marketing Research Research Marketing 52

Netbasequid

JULY 26, 2022

In a previous post, we touched on secondary market research, but didn’t go into depth. Our other post focused on primary market research––including what it is, the methods used, and both the advantages and disadvantages of using it as a data source. What is Secondary Market Research?

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Owler

FEBRUARY 2, 2022

Competitive intelligence is the practice of gathering, analyzing, and acting on information about your market, industry activity and disruptions, competitors, and their products/services. Competitive intelligence research answers questions such as: What are my competitors’ strengths and weaknesses?

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ArchIntel

OCTOBER 23, 2020

Laurie Young , director of Competitive Intelligence with Lone Star Analysis , recently spoke with ArchIntel regarding how competitive intelligence has changed with the emergence of new technologies, how to manage customers’ needs and strategies, as well as building partnerships and customer relationships in the marketplace.

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Netbasequid

FEBRUARY 18, 2021

Who is the audience for your analysis and what seems to resonate the most with them? And for them, the consumer journey is an eye opener, as we do a lot of audience analysis. And then internally, we use social media analytics to research for new business pitches. And NetBase just makes that learning easier.

Market Intelligence 98

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Netbasequid

APRIL 7, 2021

Text analysis is the process of sorting, analyzing and gaining insight from text sources. Thanks to data science and artificial intelligence, machine learning can mine the rich resources of text data and break it down into its components to identify themes, sentiment, trends and many other indicators found within. Manual rules.

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Analysis Restaurants Gaming Intelligence 89

Netbasequid

MAY 24, 2022

Competitor analysis is a methodical examination of your category to see where your company stands. It involves a deep exploration of businesses operating in the same market segment, with the intention of maintaining or acquiring more market share. The Steps: How to Do a Competitor Analysis . Let’s dive in!

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Netbasequid

MAY 25, 2021

However, with the right text analysis software, your brand will have the key to unlock consumer wants, desires, needs and feelings. And if you’re not sure what text analysis software is, hang on as we will define it and focus on these major points: What text analysis software is and why your company should care about it.

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Happy Market

MAY 12, 2022

Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars. This Episode is Sponsored by: The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats: Full-time on campus.

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Netbasequid

APRIL 16, 2021

Trends come and go, and marketers need to keep tabs on the lifecycle of each with proper trend analysis. A trend analysis is the method used to track shifts in trends for an ongoing understanding of global and niche narratives. We’ll discuss the advantages in more detail here, and also how trend analysis works in marketing.

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Alpha Sense BI

DECEMBER 1, 2023

The digital landscape is rapidly evolving, and businesses and investors alike are constantly seeking innovative ways to gain insights from industry experts to elevate their primary investment research. Below, we explore the value of AI within Expert Insights and how it can revolutionize your primary investment research.

Primary Research 104

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ATTEST

FEBRUARY 24, 2023

Market analysis is key to how you find and capitalize on market trends before your competitors do. You can start by outlining research goals and needs. But let’s be real, making data-driven decisions is a whole lot easier with top market research firms by your side.

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Alpha Sense BI

AUGUST 30, 2023

AI enables analysts to uncover opportunities even amidst volatility, operate with higher agility, perform data analysis at scale, and assess risk more accurately. Research shows that the AI in asset management market will grow at a staggering 34% CAGR through 2027. Artificial intelligence is the only way to do it.

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Similarweb

SEPTEMBER 1, 2021

YouTube receives more searches per month than Bing, Yahoo, AOL and Ask.com combined, and for today’s marketers , it’s quickly become an important component of their overall digital strategy. Which is why in this article, we’re going to discuss how you can optimize your YouTube videos , from keyword research to meta tag best practices. .

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Wink Intel

NOVEMBER 15, 2021

9, 2021 /PRNewswire/ — Insurance companies will need to accelerate the evolution of everything from distribution and pricing to customer and investor relations, according to the newly released 2022 Insurance Industry Outlook Report from S&P Global Market Intelligence. Source: S&P Global Market Intelligence.

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Zoominfo

AUGUST 31, 2020

In 12 years, half the companies on the S&P 500 may fall off that list, according to industry research. Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. Market expansion. Market Expansion.

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Marketing Marketing Market Intelligence Hospitals 264

Alpha Sense BI

JANUARY 12, 2024

Many investment analysts and managers suffer from option paralysis due to a highly saturated financial market and an overwhelming amount of public information available online. However, there are many research tools available that can help investors overcome option paralysis and make faster, more confident decisions.

Due Diligence 104

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Alpha Sense BI

MARCH 21, 2024

Expert networks are a critical tool for market intelligence and are leveraged by professionals to gain firsthand knowledge of specialized industries, companies, and markets. One common misconception is the view that expert perspectives may introduce a potential risk for bias in the research process.

Primary Research 59

Primary Research Due Diligence SWOT Pharmaceutical 59

Alpha Sense BI

NOVEMBER 13, 2023

There’s an endless number of internal and external factors that contribute to an organization’s research accessibility across teams. This challenge leads to a reliance on multiple platform solutions, research blind spots, laborious data gathering, endless duplication of efforts across different teams, and a diminished ROI on research.

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Alpha Sense BI

MARCH 28, 2024

According to a Mantis Research report, while we are a few years into digital transformation, only 4% of firms have fully integrated a digitized workplace. When research is inaccessible, it is replicated and time is squandered searching for intellectual property that may or may not already exist.

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Alpha Sense BI

DECEMBER 26, 2023

In addition to caution, investors must be more diligent than ever in researching and qualifying prospective start-ups. By leveraging natural language processing (NLP) algorithm s, these machine learning models have numerous use cases— from providing instant insights to streamlining workflows, as well as saving valuable time.

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ATTEST

JUNE 7, 2022

Do some international market research first, to make sure you understand the nuances of different global markets, and create a comprehensive picture of your new target market. Why conduct international market research? Here’s a fantastic example of how international market research pays off.

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