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What is data analytics? Analyzing and managing data for decisions

CIO

Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. In business analytics, this is the purview of business intelligence (BI).

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Seven Benefits of Using AI to Perform Text Analysis

Smart Data Collective

Artificial intelligence is often portrayed as a technology that will make robots rule over humans. Businesses are including more of it in their companies and adopting methods like AI text analysis. . Businesses are including more of it in their companies and adopting methods like AI text analysis. . What is text analysis?

Analysis 290
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The 12 best market research tools for reliable data analysis in 2023

ATTEST

You’re doing your own market research. Launch your next product with a data-driven strategy Attest’s market research platform comes complete with a team of insights professionals who will help your team get real results from your survey data. Because you only get to spend every dollar once, right?

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Process mining helps IT leaders modernize business operations

CIO

And the market for process mining tools is growing. According to a November 2023 report by global market research and management consulting company Global Market Insights, the process mining market is estimated to expand at a compound annual growth rate of more than 40% over the next decade, reaching $31.52

Business 772
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The Future of Generative AI in Market Research

Alpha Sense BI

Excitement for Generative Artificial Intelligence (GenAI)—the branch of artificial intelligence that can generate images, videos, audio, text, and 3D models by studying existing data and using its findings to produce new, original data—is palpable across sectors.

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Rocket Mortgage lays foundation for generative AI success

CIO

“Generative AI is becoming the virtual knowledge worker with the ability to connect different data points, summarize and synthesize insights in seconds, allowing us to focus on more high-value-add tasks,” says Ritu Jyoti, group vice president of worldwide AI and automation market research and advisory services at IDC. “It

Knowledge 689
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How to Conduct Qualitative Market Research: A Complete Guide

Netbasequid

There are two great market research approaches to keep brands informed: Qualitative and quantitative market research. While both have their place in business and there are situations where you could use either, we are focusing here on qualitative market research. What Is Qualitative Market Research?