article thumbnail

Patent search tools for competitor analysis

Aqute Intelligence

FreePatentsOnline FreePatentsOnline is a comprehensive patent search tool that provides access to a vast collection of global patents. By using this tool, marketing and product teams can analyze competitors' patent portfolios to identify their areas of focus, technological advancements, and potential areas for differentiation.

article thumbnail

What is Competitor Analysis in Marketing?

Netbasequid

On the surface, a competitor analysis helps brands identify competitors in an industry and reveals any winning marketing strategies. However, today’s competitive analysis goes well beyond that. How Competitor Analysis Works. Basic Metrics for Analyzing Competitors. Let’s check it out.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Do a Competitor Analysis: Complete Guide

Netbasequid

. Competitor analysis is a methodical examination of your category to see where your company stands. A comprehensive competitor analysis looks at the competition in terms of products, features, prices, technology, marketing, and other details that may give competitors an edge over your business. Let’s dive in!

article thumbnail

How to Do a Competitor Analysis the Right Way

Netbasequid

Whether your brand is new to the social listening game or you’ve been around the block a few times, a competitive analysis is a key ingredient in your overall market intelligence. For brands wanting to take competitive intelligence seriously, we’ll talk here about how to do a competitor analysis the right way.

article thumbnail

More Tools for Competitive Analysis on Marketing Spend

Aqute Intelligence

That’s why it’s important to carry out competitor analysis before determining your company’s marketing spend. Search through an archive of global TV and radio coverage for brand mentions. Search through your competitors’ ads using keywords, and receive statistics like audience viewership and estimated ad value.

Analysis 130
article thumbnail

Competitor analysis tools: import records

Aqute Intelligence

Many competitor analysis tools are publicly available, often for free. When researching competitor supply chains and upcoming developments, these can provide useful information. One category of tools are import records and other sources of import/export activity.

article thumbnail

How to use LinkedIn for Competitive Intelligence

Aqute Intelligence

Competitive intelligence analysis helps businesses maintain or gain a strategic market advantage. It involves collecting and analyzing detailed information about competitors and industry developments to make informed strategic decisions. This platform allows professionals to connect while being a critical tool for competitive analysis.