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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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War Gaming: Stress-test your competitive options

Fuld

Our workshops bring together employees from key departments to identify potential risks, anticipate competitors’ moves, and develop winning tactics and strategies. Fuld & Company has decades of experience in designing and facilitating war gaming workshops for companies across virtually all industries.

Gaming 52
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Add your own analysis. Companies with strong alignment achieve 24% faster three-year revenue growth.

Sales 201
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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

So, how do you create a winning marketing strategy during this unprecedented time? . These athletes were unable to compete in 2020, so this event was a win-win-win. Then, using your newfound insights you can jump in the race and brainstorm ways to relate your product, service, and/or brand to the Olympics.

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The four Es of AI: Keeping up with the trend that never sleeps

CIO

Since the AI landscape is both large and complex, take a two-pronged approach: analyze internally and marry that analysis to marketplace activity. Brainstorm how generative AI could make your processes (and the people supporting those processes) more intelligent and productive. Next, examine the market.

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

An excellent agency will also assist in finding and promoting community engagement opportunities, helping to win desirable online publicity from offline efforts. A good local search marketing agency will help with the tools needed for market and search language analysis. Keter Salon of Berkeley, Calif. Create a list of those ideas.

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. Make your audience feel seen and you’ll win. Every client deserves a money-saving analysis. This is how you win at voice search. Theirs is “Connected brands start with connected teams.” Rip the bandaid off. There’s power in looking at big data.