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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. . ArchIntel™ -.

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War Gaming: Stress-test your competitive options

Fuld

Our workshops bring together employees from key departments to identify potential risks, anticipate competitors’ moves, and develop winning tactics and strategies. We aim to make sure your team ends up with a high-value, prioritized action plan that directly addresses your key competitive concerns.

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How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

So, how do you create a winning marketing strategy during this unprecedented time? . These athletes were unable to compete in 2020, so this event was a win-win-win. How to keep up with Olympic-sized competition. Similarweb provides the data to show you just how well your competition is performing.

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Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Moz

An excellent agency will also assist in finding and promoting community engagement opportunities, helping to win desirable online publicity from offline efforts. They also look at the local competitors to see if the competition would be hard to beat, or if they could do the job better. Keter Salon of Berkeley, Calif.

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Competitive Advantage in a Commoditized Industry

Moz

In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique strengths and innovative offerings that equate to competitive advantage through real, working examples so you can bring them to life in search. Barriers to competitive advantage. Far from it.

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MozCon 2019: Day Two Learnings

Moz

Get people involved in the mission and brainstorming as soon as possible. Make your audience feel seen and you’ll win. Every client deserves a money-saving analysis. This is how you win at voice search. competition (is this something realistically I can compete on?), Rip the bandaid off.

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Marketing Objectives for the Product Lifecycle Growth Stage

CXL

When sales increase and your marketing objectives shift towards creating a preference for your brand over the competition, you’re heading toward the growth stage of product lifecycle marketing. We try to be 10x better and more exciting than the competition.” – Nilan Peiris, VP of Growth at Wise. The result?