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Competitive Intelligence Spotlight #33: Marcia Altgilbers, Competitive Intelligence & Price-to-Win Director of BAE Systems

ArchIntel

Marcia Algilbers , director of Competitive Intelligence & Price-to-Win with BAE Systems , recently spoke with ArchIntel regarding the importance of ethics, how to measure success and skill within competitive intelligence teams, as well as technology that has supported data collection and analysis. .

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War Gaming: Stress-test your competitive options

Fuld

Our workshops bring together employees from key departments to identify potential risks, anticipate competitors’ moves, and develop winning tactics and strategies. Fuld & Company has decades of experience in designing and facilitating war gaming workshops for companies across virtually all industries.

Gaming 52
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

Aligning sales and marketing leads to 38% higher sales win rates. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. Therefore, they have valuable knowledge about customers’ interests and motivations – information you can’t find anywhere else.

Sales 201
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How to Improve Google Rankings: 10 Tried and Tested Ways

SpyFu

It’s common knowledge that rankings in Google search results are influenced by a number of factors. You can use SpyFu’s Competitor Analysis feature for this. Interestingly, longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles.

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What Is The Difference Between Business Intelligence And Analytics?

Datapine Blog

Using our previous definitions, BI would be the process of identifying all the statistics and plays that led to your team winning. Descriptive analytics : As its name suggests, this analysis method is used to describe and summarize the main characteristics found on a dataset. Let’s see a conceptual definition of the two. Applications.

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Create a Strong Content Marketing Strategy

SpyFu

These campaigns strengthen your position as a knowledgeable and helpful source of information for potential customers. As these keywords already rank on the second page, you can easily take a look at the corresponding URLs in this report and optimize the content for a quick win. SERP Analysis for “spyfu.” goals to good use.

Marketing 104
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MozCon 2019: Day Two Learnings

Moz

In no particular order, today also consisted of: Areej parading 180 slides-worth of knowledge in 14 minutes — like a boss! Get people involved in the mission and brainstorming as soon as possible. Make your audience feel seen and you’ll win. Every client deserves a money-saving analysis. Rip the bandaid off.