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The 6 Market Intelligence Themes Driving H2 2023

Alpha Sense BI

Swiftly pinpointing trends and analyzing them, then, becomes a crucial component of effective market intelligence (MI)—from strategy and business development, to IR, all the way to consulting. Stumbling on key insights a day too late in today’s landscape means losing out on big wins. Spellman Sweet, CEO & Chairman, Accenture Co.,

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What Is Market Intelligence?

Netbasequid

Solid market intelligence helps brands keep pace, and even ahead of, ever-changing market conditions. And although it’s only one tool in your marketing metrics arsenal, market intelligence is one that you’ll want to keep updated and in good working order for precisely that reason!

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Integrating Market Intelligence into Your Marketing Strategy

SCIP

SCIP Insights Integrating Market Intelligence into Your Marketing Strategy In the modern business landscape, staying ahead of the competition requires more than just a keen understanding of your product or service. It demands a comprehensive grasp of the market dynamics, customer behaviors, and competitive movements.

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ROI of GenAI in Market Intelligence

Alpha Sense BI

And while these discussions have been integral to understanding the importance of this iteration of AI today and in the years to come, the question of its value on an individual basis, and specifically within marketing intelligence, is left unanswered. Why, exactly? to learn what people want and need, and why they do.

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Ranking & Monitoring VR Gaming Companies

Netbasequid

The gaming industry is among the first to enjoy any new advances in VR, and it is also one of the greatest contributors to its advancement. VR gaming companies must consider consumer needs as they develop next-generation systems. The work that the body has to do to compete in the game has a real physical impact.

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Nine Ways to Use Trending Topics to Your Advantage

Netbasequid

And we have nine ways to use trending topics found online to your advantage! For instance, there are blog posts reflecting trends in gaming, music, social intelligence, and many other topics, including how companies use data. The post Nine Ways to Use Trending Topics to Your Advantage appeared first on NetBase Quid.

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Competitive Intelligence: Hype or Necessity?

mention

Information you collect about competitors and customers, which helps you maintain a competitive advantage, is known as competitive intelligence. Growing your market share is impossible without it in today’s hyper-competitive environment. Interested in understanding how your customers see your brand?