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The Omnichannel Shopping Experience: How to Address Customer Preferences

CIO

People rely on their smartphones, social platforms, and digital channels for information, entertainment, and online purchases. A critical step in creating a smooth journey is offering digital profiles that can be accessed by customers across multiple synchronous shopping channels. Nearly two-thirds (65%) of U.S.

Profiling 606
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How to incubate a winning innovation program

CIO

Retail, entertainment, music, and banking have largely moved online. They recognize that innovative use of technology is enabling new business models with competition-crushing advantages built right in. Behind the scenes, the company linked their customers’ Domino’s and Twitter profiles to enable this innovation.

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AI Creates Global Shift From Cable to Online Streaming

Smart Data Collective

AI technology has significantly improved the entertainment industry. This is going to permanently revolutionize the entertainment industry, including offering more social TV experiences. In the not-so-distant past, cable television ruled the roost when it came to home entertainment.

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9 Proven Methods to Get a Healthy Customer Engagement

mention

In today’s business world, where competition is very high, the way of treating the customer is one of the most important distinguishing features. You can use many different ways to communicate better with your customers because each path represents different customer profiles.

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Capturing the Cultural Zeitgeist with Trend Tracking

Netbasequid

The exercise offers a bevy of exciting and unknown opportunities just waiting to be discovered, and we discussed how this benefits the media and entertainment industry in our latest interview with Jeremy Whitham, Strategist in Customer Success at NetBase Quid. Share a time you used trends to inform a competitive move.

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5 Great TikTok Hashtags Marketers Can Use for Massive Discoverability

mention

Americans who were stuck at home entertained themselves watching TikTok videos, attempting TikTok challenges, and creating their own popular content. The advantage of popular hashtags is that lots of people are searching for them, but the disadvantage is that there’s so much competition,” notes this guide from Boosted, a video creation app.

Marketing 293
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Ultimate Guide to Working With Micro-influencers in 2022 [TikTok, Twitch, and beyond]

mention

Their main competitive advantage – delivering high levels of engagement through niche-specific content and down-to-earth, relatable online personas. Some of these users might be micro-influencer profiles that you can connect with and tap for collaborations. Is it entertaining, educational, or inspirational?