Dataversity

OCTOBER 20, 2022

In 2020, Forrester Research came up with a phrase that’s since become a buzzword among many marketers: zero-party data. Essentially, zero-party data is information that individuals proactively and freely supply to companies, so it’s reliable and meaningful.

Research 52

Research Information Marketing Marketing 52

mention

DECEMBER 4, 2023

But there’s a reason why the oldest marketing techniques last for as long as they do: they work. So, it’s important to regularly step back and make sure that you’re taking every opportunity to segment, target, and position your marketing data and operation. Why is the STP marketing model useful?

Marketing 144

Marketing Marketing Restaurants Learning 144

mention

JANUARY 18, 2023

Why Do You Need Brand Perception. Building positive brand perception is only available by delivering on your promise as a brand, and offering customers a good experience with your products. Why Do You Need Brand Perception? Imagine starting from zero by launching your ergonomic chair brand. What Are Your Next Steps.

Sales 157

Sales Security Security Competitive 157

Alpha Sense BI

JUNE 29, 2023

Now more than ever, authentic programs and initiatives founded in prioritizing the environmental, social, and governance impact of supply chains prove to be one of the best ways to win over consumers, investors, and their capital—especially during an economic downturn. A good first step is learning the basics of scope 1, 2, and 3 emissions.

Due Diligence 52

Due Diligence Finance Restaurants Banking 52

Netbasequid

JANUARY 26, 2022

Digital tools such as marketing analytics tools allow brands to peer deeply into their market and inside their consumers’ minds. Here’s why these tools are non-negotiable: The Marketing Analytics Market was valued at USD 2.13 And this is why we are going to look at some of the standouts in the market today. Let’s begin!

Marketing 72

Marketing Marketing Benchmarking Competitor Analysis 72

bazaarvoice

MARCH 27, 2023

This is a guide on how (and why) retail brands need to fully embrace and execute digital transformation. Digital tools help retailers anticipate their inventory needs better while providing accurate information for consumers, creating a win-win situation.

Retail 52

Retail Commerce Gaming Technology 52

Moz

APRIL 29, 2019

Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need are three SERP features: the “People also ask” box, related searches, and the “People also search for” box. Which is why we dig them so much.

Capital 61

Capital Research Knowledge Learning 61