8 Ways to Use BASHO Emails in Cold Email Outreach – With Examples
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MAY 21, 2020
It takes time: researching a prospect’s priorities and pain points, their background, and hopefully time to find an opportunity to create a personal connection. The BASHO approach to account-based sales development takes valuable time researching specific target prospects—it can be a time-suck. Stick to the “Five by Five” Method.
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