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How Product Marketers Can Prioritize & Elevate Their Competitive Intelligence Programs

Crayon

The cool thing about working at Crayon (besides incredible dog and cat Slack channels) is that I get to talk to Product Marketers a whole lot—whether it’s on LinkedIn, in the awesome Product Marketing Alliance (PMA) community, or at product marketing events like PMC or PMA Summits.

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Product Marketing Meets Competitive Intelligence | Cipher

Cipher

This article explains Product Marketing and the importance of including competitive intelligence in strategic planning.

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Podcast Episode: Using Competitive Intelligence for Product-Led Growth

Crayon

As we glide into a new month, you know what that means — a new episode of Into the Fray: The Competitive Intelligence Podcast has arrived!

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Competitive Intelligence for B2B Product Managers

Aqute Intelligence

In today's competitive business landscape, it is more important than ever for B2B product managers to stay up-to-date on their competition. By conducting regular competitive intelligence (CI) research, product managers can gain valuable insights into their competitors' products, pricing, marketing strategies, and customer acquisition tactics.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. Those implementing a B2B sales and marketing intelligence solution reported that they have realized 35% more leads in their pipeline and 45% higher-quality leads leading to higher revenue and growth.

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Which Competitive Intelligence Productivity Tools do we Use?

Octopus

Today we ask Octopus’s Graeme Dixon which Competitive Intelligence productivity tools do we use. All are not specifically Competitive Intelligence related, and everyone can use them. The post Which Competitive Intelligence Productivity Tools do we Use? appeared first on Octopus Competitive Intelligence.

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The Product Manager / Marketer's Guide to Competitive Intelligence 

Cipher

As a Product Manager (PM) or Product Marketing Manager (PMM), you’re trying to keep a number of plates spinning simultaneously. You have to manage your product(s) and their positioning, you have to monitor the changing needs of your customers, and you have to help bring new products to market.