Cipher
APRIL 5, 2022
Market research is an important––but often overlooked––element of the wider Market and Competitive Intelligence (M/CI) process. Various different types of market research enable organizations to develop new insights into their target customers, competitors, and the industries in which they compete. ??
Smart Data Collective
SEPTEMBER 13, 2023
Data analytics technology has been instrumentally valuable for the marketing profession. billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. What new technologies are on the horizon?
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CIO
JANUARY 17, 2023
Their products, research, and technologies are changing the way the world works. The impact of space technology, on other industries, is wide and vast, and the innovation ripple of research has spurred many high-profile products, including Teflon and CAT scans, as well as many more developments from NASA.
Alpha Sense BI
MARCH 10, 2023
An increasing number of pharma professionals are relying on market intelligence platforms to stay on top of these movements while providing the tools they need to devise a business or investment strategy. These tools turned a monumental task into a cakewalk by exponentially increasing the accuracy, breadth, and depth of conducted research.
Alpha Sense BI
SEPTEMBER 21, 2023
But how does one conduct private market research when the companies and their data are, in fact, private? The answer: innovative market intelligence tools that go beyond Google’s search capabilities to help you uncover insights. Consequently, your research process is more time-intensive when relying on consumer-grade tools.
Smart Data Collective
JANUARY 14, 2024
Big data technology has unquestionably led to major changes in the healthcare system. Grandview Market Research estimates that the market for data analytics in healthcare will be worth over $50 billion next year.
Alpha Sense BI
MAY 10, 2023
This is especially true of the market research and intelligence industry, where a number of companies across sectors are wielding GenAI for similar purposes. But even more promising is this technology’s capability to help companies develop growth opportunities in new markets, overlooked consumers, and aiding in strategy building.
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