article thumbnail

Proving the Value of PR with Consumer & Market Intelligence

Netbasequid

To help demystify the space well look at proving the value of PR using consumer and market intelligence. Globally, the PR market is forecast to grow by over 10% in 2021 to $97.13B as companies emerge from the coronavirus pandemic. in much the same way as you’d track your brand health metrics or marketing campaigns.

article thumbnail

Top 15 data management platforms available today

CIO

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What it takes to succeed as a CIO today

CIO

The market for technology talent has been white hot over the past year. Dan Roberts: What are some of the macro trends you’re seeing that are affecting the technology industry and market for talent? It’s less a collaborative team sport than the CIO position. What will the next twelve to eighteen months bring?

IT 678
article thumbnail

How to Take Gold With Your Olympics Digital Marketing Strategy

Similarweb

The Olympics is one of the most-watched sporting events in the world. So, how do you create a winning marketing strategy during this unprecedented time? . With just a week to go before the opening ceremony, we’re examining the most powerful digitally-driven and people-centric marketing efforts around this summer’s Games.

Sports 111
article thumbnail

Experiential Marketing in a Post-Covid, Digitally Focused World

Netbasequid

Gaming has been a defining force, revolutionizing everything from esports to ecommerce, and it’s now at the forefront of experiential marketing powered by consumer and market intelligence. And Arcane isn’t the only experiential marketer in town. 40% of those said it increased their feeling of brand loyalty.

article thumbnail

How Market Research Helps Brands Create Better YouTube Shorts

Netbasequid

And market research is helping brands create better YouTube Shorts to reach them! How does this look and why should your brand consider adding YouTube Shorts to your own marketing strategy moving forward? It should also figure into B2B campaigns, as the end market is ultimately made up of people with varying wants and needs.

article thumbnail

New Advertisers Betting Big on Super Bowl Ads

Netbasequid

Scotts Miracle-Gro’s superstar influencer marketing contest. Using social listening to gain a consumer and market intelligence perspective on how fans felt leading up to the Super Bowl reveals many anticipating the commercials, even a week beforehand. Draft Kings making a mark with their meta offering. And this need is huge.

Sports 83