Zoominfo

NOVEMBER 22, 2019

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base. Sound familiar?

Marketing 218

Marketing Marketing Sales Benchmarking 218

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. Our sales operations team created the dashboard using the data visualization tool Geckoboard.

Sales 130

Sales Sports Sales Enablement Win 130

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201

Sales Marketing Marketing Brainstorming 201

Owler

JANUARY 31, 2024

The Benefits of Sales Conferences Sales conferences are more than meet-ups, they are immersive experiences designed to empower sales and marketing professionals. You don’t always have to sponsor the event, or be on a panel, being present and using your time to connect with others can help you win business.

Sales 52

Sales Sales Enablement Knowledge Gaming 52

Zoominfo

SEPTEMBER 25, 2018

If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts. The Ultimate List of Sales Podcasts.

Sales 269

Sales Startups Entertainment Capital 269

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Sales 100

Sales Marketing Marketing Market Segmentation 100

SCIP

JUNE 7, 2021

Companies that effectively use tools like battlecards or win/loss see even greater returns.? best practices for CI to support sales, marketing, and go-to-market success, SCIP has 2 workshops planned. Build battlecards sales will actually use. Boost Go-To-Market Success? ? JUNE 15 - Learn how to build a?

Battlecard 52

Battlecard SCIP Win Sales Enablement 52

Zoominfo

SEPTEMBER 30, 2018

From the founder of “The Brutal Truth About Sales & Selling” and “Sales Questions, Brutally Honest Answers” podcast, this show is focused on leadership in the B2B space to drive revenue by using the most modern and scientific approaches. Host: Matt Heinz Episode Length: 20 minutes Listen to Sales Pipeline Radio.

Sales 100

Sales Startups Sales Enablement Capital 100

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Sales 130

Sales Sales Enablement Technology Technology 130

Kompyte

JULY 12, 2023

Unlock the power of data-driven decision making in sales with our comprehensive guide on revenue intelligence. Learn how to gather, analyze, and apply insights from your sales and marketing data to increase your win rates and drive more revenue.

Intelligence 52

Intelligence Intelligence Win Sales 52

SCIP

JULY 29, 2021

Over 1,500 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 Tools & Practices to Boost Go-To-Market Success. "I It's a great way to learn new techniques that you can apply immediately and improve your current CI processes.". -

SCIP 40

SCIP Competitive Intelligence Sales Enablement Win 40

SCIP

MAY 25, 2021

Over 1,000 professionals, from CI directors to Product Marketers, have successfully completed SCIP trainings, giving us an average "overall value" score of 4.9 JUNE - Sales Battlecards Training. Build battlecards sales will actually use (Sales needs & workflows, industry tiering, customer persona analysis).

Battlecard 40

Battlecard SCIP Competitive Intelligence Sales Enablement 40

Zoominfo

APRIL 2, 2018

For a more in-depth look at sales training, check out the following blog post: How to Get More From Your B2B Sales Training. Facilitate better sales and marketing alignment. Sales success is dependent on more than just the sales department. Market penetration. Number of daily sales activities.

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Sales Management Sales Enablement Research 207

Zoominfo

DECEMBER 13, 2018

Featured Video: The Phone is the Most Powerful Tool in Sales. 2. Sales Hacker. Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. We strongly recommend you go check it out!

Sales 187

Sales Win Gaming Research 187

Zoominfo

APRIL 11, 2019

Facilitate better sales and marketing alignment. Sales success is dependent on more than just the sales department. In fact, we’d argue that the marketing department holds an equal amount of responsibility for sales productivity. 65% of sales reps struggle to find content to send to prospects ( source ).

Sales 100

Sales Management Sales Enablement Research 100

Zoominfo

OCTOBER 22, 2019

.” Example Bryerton offers this example from our 2017 event in which “Selling to Marketers” was the focus. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. But above all else, an SKO is about learning and development.

Sales 100

Sales Entertainment Knowledge Learning 100

Zoominfo

DECEMBER 13, 2018

Featured Video: The Phone is the Most Powerful Tool in Sales. Sales Hacker Sales Hacker brings together top sales execs from the biggest tech companies to learn about the tactics and strategies they’re using to attain nine-figure revenues in B2B sales. Featured Video: What is the Real Deal of Sales?

Sales 100

Sales Win Gaming Research 100

Owler

MAY 26, 2022

It really boils back down to having good solid processes in place,” said Joe Venuti, Vice President of Sales Development at UpKeep. An example of this process is ensuring sales and marketing work hand-in-hand to develop messaging. That's what these [sales enablement] tools provide you with.” The math works.

Sales 72

Sales Sales Enablement Sports Research 72

Datapine Blog

APRIL 12, 2023

A loyal, high-value repeat customer is worth more than a cheap sale, and by implementing the right strategy, setting the right goals, and working with the right KPIs, you will achieve the results you desire. To win on today’s commercial battlefield, incremental sales are the name of the game. What Are Incremental Sales?

Sales 70

Sales KPI Analysis Retail 70

Alpha Sense BI

JULY 14, 2023

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. How are their customer reviews and market ratings? Does it offer access to exclusive content and competitive insights?

Competitive Intelligence 52

Competitive Intelligence Competitive Battlecard Intelligence 52

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

Sales 200

Sales Sales Enablement Knowledge Win 200

CXL

JUNE 2, 2022

Account-based marketing (ABM) accounted for 79% of all sales opportunities in 2020. And yet, no one can agree on what account-based marketing is. If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Learn why they worked and how to apply them to your business.

Marketing 87

Marketing Marketing Predictive Analytics Sales 87

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 130

Intelligence Intelligence Marketing Marketing 130

Zoominfo

JUNE 25, 2021

“Our teams have different activities that lead up to [revenue number delivery],” says Steve Bryerton, vice president of sales at ZoomInfo. “I I need to focus on win rate or average sales price, and [our SDR] needs to focus on inbound conversion rate, outbound demo sets, show rate.”. Opportunity-to-win ratio ( a.k.a.

Sales 227

Sales KPI Win Loss 227

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

Sales 100

Sales Sales Enablement Knowledge Win 100

Alpha Sense BI

APRIL 26, 2024

Market landscapes are moving fast in 2024—and so are your competitors. Businesses must stay on the pulse of competitor strategies, activities, and market positions in order to maintain their competitive edge and win clients. Contact the AlphaSense team to learn more.

Battlecard 52

Battlecard Startups Competitor Analysis Competitive Intelligence 52

Zoominfo

FEBRUARY 6, 2018

Strategies that worked five years ago just aren’t as effective now—and if you don’t abandon your bad habits, your sales productivity will suffer. Keep reading for our top six outdated sales techniques, and learn how to remove them from your workflow and boost your day-to-day productivity. New Approach: Embrace Automation.

Sales 164

Sales Sales Enablement Briefing Market Segmentation 164

Zoominfo

JULY 13, 2021

In just the last 12 months, we launched ZoomInfo Engage to automate sales outreach. We launched Workflows to activate market insights, buyer intent, and website activity. The acquisition of Chorus will create new possibles for go-to-market teams everywhere. We acquired Clickagy and launched Streaming and Custom Intent.

Intelligence 70

Intelligence Intelligence Marketing Marketing 70

Zoominfo

MAY 15, 2019

Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can solve your biggest B2B sales problems and improve your performance today! Continue reading to learn how you can solve your biggest B2B sales problems and improve your performance today!

Sales 100

Sales Brainstorming Profiling Sales Enablement 100

Zoominfo

FEBRUARY 26, 2018

It’ll give you a well-deserved break and you might actually learn a few things. Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting.

Sales 206

Sales Sales Enablement Research Management 206

Zoominfo

JUNE 1, 2020

Discovery calls can make or break your sales process. They are especially critical when markets tend to be competitive or emerging, which means more responsibility is placed on reps to make a strong case to buy. It’s all too easy to forget that what you don’t do is as important to a successful sale. How does that work?

Education 130

Education Sales Knowledge Research 130

Zoominfo

FEBRUARY 26, 2018

It’ll give you a well-deserved break and you might actually learn a few things. Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor. Our B2B blog covers topics related to B2B sales, B2B marketing, and recruiting.

Sales 170

Sales Sales Enablement Research Management 170

Zoominfo

FEBRUARY 14, 2018

Buyers don’t want salespeople breathing down their necks, but they do require them to be on-call when they have questions, need education, or want to buy, and they expect resources and messages personalized to them, not some generalized market segment. 13 Sales Productivity Lessons from the Experts. Sales productivity.

Sales 176

Sales Education Market Segmentation Sales Enablement 176

Zoominfo

JANUARY 16, 2019

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 202

Marketing Marketing Sales Enablement Brainstorming 202

Zoominfo

FEBRUARY 9, 2020

In decades past, the world of marketing was dominated by print advertisements in newspapers and magazines. These antiquated marketing tactics had one thing in common: They put the product front and center, with clever presentations intended to entice prospects to become paying customers. Evoke emotions through storytelling.

Marketing 130

Marketing Marketing Sales Enablement Brainstorming 130

Zoominfo

MAY 15, 2019

Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can solve your biggest B2B sales problems and improve your performance today! Did you know that sales reps spend 64.3% 20 Sales and Marketing Alignment Statistics.

Sales 224

Sales Brainstorming Profiling Sales Enablement 224

Zoominfo

APRIL 29, 2018

Today, we explore some of the more common sales problems—problems you might not even know you’re facing. Continue reading to learn how you can improve your performance today! Did you know that sales reps spend 64.3% The sales cycle is made up of a series of outreach activities that must happen in a very specific order.

Sales 196

Sales Brainstorming Profiling Sales Enablement 196