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Lever Opens Senior Product Marketing Manager Position

ArchIntel

San Francisco-based human resource consultancy Lever is hiring a senior product marketing manager who will be tasked with showcasing the company’s solution to the market. The manager will drive go-to-market activities , competitive intelligence , messaging and positioning for the company’s products.

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7-Step DIY Data Segmentation For Account-Based Marketing

Zoominfo

Account-Based Marketing (ABM) always seems like a great idea … until you get into the nitty-gritty. In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Discover your best marketing account segments from within your current customer base.

Marketing 218
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Can Your Marketing Team Increase Sales Productivity?

Zoominfo

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). Consider these statistics ( source ): Only 8% of companies have strong alignment between sales and marketing.

Sales 201
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Top 10 Social Selling Tools for the Modern Sales Rep

Zoominfo

Social selling is a sales technique that leverages social networking services to identify prospects, build relationships, and close more deals. With this Chrome extension plugin, you get access to a prospect’s direct phone numbers and email addresses from ZoomInfo’s B2B database when you view their LinkedIn profile. Share more content?

Sales 100
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Updates from Owler Q1 2021

Owler

This means for the first time you will be able to do very broad industry or location tracking like all companies in San Francisco or all companies in Sales Enablement, receive dynamic real-time updates, and more easily follow the companies that matter to you. Learn more about Kaptio ? Learn more about TrestleTree

Travel 103
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Artificial Intelligence for Sales: What You Need to Know for 2022

Owler

What Is Artificial Intelligence and Machine Learning? Sales heavily rely on human intuition, so when artificial intelligence (AI) enters the conversation, it’s only natural for salespeople to question its effectiveness. It refers to several technologies, including machine learning (ML) and natural language processing (NLP).

Sales 52
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9 Competitive Intelligence Tools to Trial in 2023 (Free & Paid)

Alpha Sense BI

To survive in today’s fast-moving and always-evolving market landscape, every business needs competitive intelligence (CI)—comprehensive knowledge about your competitors and how your company stacks up. How are their customer reviews and market ratings? Does it offer access to exclusive content and competitive insights?